This month I will focus on a few of the popular coffee company logos such as Starbucks, Caribou Coffee, Lavazza among others. I am hoping to see if I can find some common themes across these logos.
The first and most important thing you will have to do is determine the keywords you are tuning your website for. The trick here is to determine what your potential users are likely to search for. Also remember, do not try and tune for generic keywords because there will be a ton of other sites who have already tuned for it. Lets take an example. Lets say you have an Indian Restaurant called Banjara Palace in Bangalore. The first instinct may be to tune for "Banjara Palace" or "Indian Restaurant". Anyone who already knows your name is not your target audience, although its important to tune for your name as well. Even if you get in the top list for Indian Restaurant, whats the point, someone in Japan who searches finds you will probably never come to Malleshwaram for lunch.
Do you own a website, blog, business related to India, then you can get a free listing in the Dinesh.com Indian web directory. This directory has over 5000 listings at this point and a lot of the sections show up in the rankings on Google.
To submit your site, navigate to the proper category and add your listing. The listing will be approved or rejected in about a week. If you site is not related to India or does not meet my standards, it will be rejected. If you find that your site needs a new category, please add it in the description and I will consider it.
Do not submit any "Work At Home" or "Money Making Related Sites"
Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennesee. The coffee was provided to the hotel beginning in 1892 by local manufacturers, Leon T. Cheek and Joel Owsley Cheek, who developed the blend. In 1901 Cheek and a partner, John Neal, established the Nashville Coffee and Manufacturing Company. The name was changed to Cheek & Neal (later Cheek-Neal) Coffee Company in 1903.
The Maxwell House logo consists of a cup from which the last drop appears to be falling and has the slogan "Good to the last drop". In 1917, Cheek-Neal began using a "Good to the Last Drop" slogan to advertise their Maxwell House Coffee. The company attributes the "Good to the Last Drop" quote to US president was,Theodore Roosevelt, claiming that the former President had taken a sip of Maxwell House Coffee on a visit to Andrew Jackson's estate, The Hermitage, near Nashville. On tasting the coffee, he had proclaimed it to be "Good to the Last Drop."
For several years, the ads made no mention of Theodore Roosevelt as the
phrase's originator. By the 1930s, however, the ads began to mention
the former President's name. In modern times, Maxwell House has
distanced itself from its own original claim stating that the slogan
was actually written by Clifford Spiller, former president of General
Foods Corporation and did not come from a Roosevelt remark overheard by
Cheek-Neal. The phrase remains a registered trademark for the product
and appears on its logo.
Pontiac is a brand of automobiles first produced in 1926, and sold in the United States, Canada and Mexico by General Motors (GM), marketed as an "athletic" brand specializing in mainstream performance vehicles.
The Pontiac brand was introduced by General Motors in 1926 as the 'companion' marque to GM's Oakland Motor Car line. The Pontiac name was first used in 1906 by the Pontiac Spring & Wagon Works. The name was taken from Chief Pontiac, an American Indian chief who led an unsuccessful uprising against the British shortly after the French and Indian War. The Oakland Motor Company and Pontiac Spring & Wagon Works Company merged in November 1908 under the name of the Oakland Motor Car Company. The operations of both companies were joined together in Pontiac, Michigan (of Oakland County) to build the Cartercar. General Motors in 1909 purchased Oakland.
The original logo was that of an American Indian headdress, which was used as a logo until 1956. The American Indian headdress is obviously connected to Chief Pontiac referenced earlier. This was updated to the currently used American Indian red arrowhead design for 1957. The arrowhead logo is also known as the Dart. The logo has a distinctive Red and a silver star in the middle. I am not sure what the significance of the star is but a lot of the Native American art contains elements of nature such as the sun, moon and stars.
On April 27, 2009, amid ongoing financial problems and restructuring efforts, GM announced that it would phase out the Pontiac brand by the end of 2010 and focus on four core brands in the U.S.: Chevrolet, Cadillac, Buick, and GMC.
Firedog was the brand name through which Circuit City stores offer in-home, in-store & online services for computer repair, installation and support, and home theater product installation. With the demise of Circuit City in early 2009, the Firedog logo was put to rest.
The firedog logo is a green, black, and white logo of a dog jumping through a hoop. The logo was designed to evoke the idea of Circuit City "doing whatever it takes to get the job right". The name "Firedog" was chosen because it evokes the kind of qualities Circuit City intends their technicians and installers to provide: helpful, friendly, knowledgeable and reliable. The dog is "Man's Best Friend" and Circuit City hopes that its consumers will think that the firedog's technician are the consumers' "Best Friend".
Along with the logo, the following slogans will probably meet an end unless they figure out a way to revive the brand.
Have no fear, Firedog is here." (September 2006 - Present)
"Teaching old technology new tricks." (September 2006 - Present)
"It takes a special breed to be a Firedog." (Hiring Slogan, September 2006 -
Present)
"We make technology's tail wag." (September 2006 - Present)
"Make your computer obey." (September 2006 - Present)
"Unleash your technology." (September 2006 - Present)
Circuit City Stores, Inc. was an American dealer and retailer in brand-name consumer electronics, personal computers, and entertainment software. In 1949, Samuel S. Wurtzel opened the first Wards Company retail store in Richmond, Virginia, at 705 West Broad Street.
By 1959, Wards Company operated four television and home appliance stores in Richmond. The company continued to grow and acquired stores in other locations including Albany, New York; Mobile, Alabama; Washington, DC; and Costa Mesa, California. During the 1970s and early 1980s it also sold mail-order under the name Dixie Hifi, advertising in the hifi magazines of the day. In Richmond, Wards experimented with several retail formats including smaller mall outlets branded "Sight-n-Sound," "Circuit City," and lastly "Ward's Loading Dock," its first big-box format. The large-format store clicked with consumers, as did the Circuit City name. They were combined into the retail format of the "Circuit City Superstore," which then went national.Wards Company officially changed its name to Circuit City and became listed on the New York Stock Exchange in 1984. One of the company's early slogans was "Circuit City — Where the Streets are Paved with Bargains."
On November 3, 2008, Circuit City announced that it would close 155
stores and lay off 17% of its workforce by the end of the year as a
result of continuing difficulties in remaining profitable.On January
10, 2009, it was announced by a company spokesman that Circuit City
needed a buyer by January 16, 2009 to keep from shutting its doors due
to an approaching deadline set by the court and creditors. Two unnamed
parties had expressed interest in purchasing the company. However, no
bidders could be found, and Circuit City was forced to liquidate its
assets and begin going-out-of-business sales. According to Circuit
City's website, the company announced on January 16, 2009 that it
intended to close all of its stores. Reportedly, over 30,000 employees
lost jobs in the liquidation.
Panera Bread (called St. Louis Bread Company in the St. Louis area) is a chain of bakery-café restaurants in the United States and Canada which sells breads, sandwiches, soups, bakery items, and organic foods; some locations offer dinner pizzas. Panera is considered a "fast casual" restaurant.
The Panera Bread logo is an illustration of a woman with flowing hair holding a loaf of bread in her arm. This also goes with the company slogan of "A loaf of bread in every arm". The lady holding the bread is also known as "Mother Bread". The logo and the entire branding for the new company was developed by Heckler Associates and they host a very interesting case study of how they rebranded "the St. Loius Bread Company" to "Panera Bread". See their website for details.
Interestingly, the process of making sourdough bread requires a small piece of the dough used to make the previous batch of bread dough. This starter piece is often called the "mother." Whenever Panera opens stores in a new region, a piece of the original starter that was created in the 1980s is lovingly carried to the new bakery to ensure that original Panera quality and character will rise again and again.
Dabur India Limited is a leading Indian consumer goods company with interests in health care, Personal care and foods. Over more than a 100 years we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. The original logo of the company was the Banyan Tree.
The new Dabur identity modernizes the 100-year old equity of the Dabur brand by subtly transforming the tree. While it retains the essence of the banyan tree, it now projects a contemporary image, in consonance with today's lifestyle. The tree, a symbol of nature, is indelibly regarded as a provider of shelter, food and protection. If you observe closely, you will see that the tree trunk mirrors the form for three people with their arms raised conveying exultation in achievement. The broad trunk represents stability and its multiple branches represent growth.
Skoda Auto is an automobile manufacturer in the Czech Republic. In 1991, it became a subsidiary of the Volkswagen Group. The origins of Skoda go back to the early 1890s where, like many long-established car manufacturers, the company started out with the manufacture of bicycles.
It was 1894, and 26-year old Václav Klement, who was a bookseller by trade in Mladá Boleslav, in today's Czech Republic, which was then part of Austria-Hungary, was unable to obtain the right spare parts to repair his German bicycle. Klement returned his bicycle to the manufacturers, Seidel and Naumann, with a letter, in Czech, asking for them to carry out repairs, only to receive a reply, in German, stating: "If you would like an answer to your inquiry, you should try writing in a language we can understand".
A disgusted Klement, despite not having any previous technical experience, then decided to start his own bicycle repair shop, which he and Václav Laurin opened in 1895 in Mladá Boleslav. Before going into business partnership with Klement, Laurin was an already established bicycle manufacturer from the nearby town of Turnov.
Subaru is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries Co., Ltd (FHI). FHI was established on July 15, 1953 when five Japanese companies, known as Fuji Kogyo, Fuji Jidosha Kogyo, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo, joined to form one of Japan's largest manufacturers of transportation equipment. Subaru is known mainly for its all-wheel drive vehicles such as the Subaru Forester and the Outback.
The company is influenced by the star cluster Pleiades. In Japanese the cluster name is "Subaru", which roughly translated into English means, "to govern", "unite," or "gather together". The large star in the logo represents Fuji Heavy Industries, and the five smaller stars represent the current five companies that are united under the FHI group. In essense the logo represent the unification of 5 companies mentioned above to become one large entity called the Fuji Heavy Industry.
Vauxhall Motors is a British automobile company. It is a subsidiary of General Motors Corporation (GM), and is part of GM Europe. Alexander Wilson founded the company in Vauxhall, London in 1857. Originally named Alex Wilson and Company, then Vauxhall Iron Works, the company built pumps and marine engines.In 1903, the company built its first car, a five-horsepower model steered using a tiller, with two forward gears and no reverse gear. This led to a better design which was made available for sale.
The Vauxhall logo is based on a mythical creature called the "Griffin".
The griffin is a legendary creature with the body of a lion and the
head and often wings of an eagle. As the lion was traditionally
considered the king of the beasts and the eagle the king of the birds,
the griffin was thought to be an especially powerful and majestic
creature. Griffins are normally known for guarding treasure. In
antiquity it was a symbol of divine power and a guardian of the divine.
The griffin emblem, which is still in use, is derived from the coat of arms of Faulke de Breaute, a mercenary soldier who was granted the Manor of Luton for services to King John in the thirteenth century. By marriage, he also gained the rights to an area near London, south of the Thames. The house he built, Fulk's Hall, became known in time as Vauxhall. Vauxhall Iron Works adopted this emblem from the coat of arms to emphasise its links to the local area. When Vauxhall Iron Works moved to Luton in 1905, the griffin emblem coincidentally returned to its ancestral home.
The logo as pictured used to be square, but it is now circular, to enable it to fit in the same recess designed for the circular Opel emblem. Since the 1920s the griffin has been redesigned and released 9 times (see below for the detailed changes). In 2008 Vauxhall released a revised version of the 2005 logo. Bill Parfitt, Vauxhall’s Managing Director, said, "While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall’s fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia."
Today Technology companies are the biggest in the world with companies like Google, Microsoft and Cisco household names. This page has a collection of the parodies of some of the popular technology companies.
AOL, America Online was once a powerhouse in providing users with dialup access to the Internet. At one point it had over 30 millions subscribers. In its prime, AOL was always associated with poor services and poor customer service. With the advent of broadband services, AOL is only a shadow of its former self.
Shown alongside is a parody of the AOL logo. This logo was taken with permission from Syndicated Designs.