This month I will focus on a few of the popular coffee company logos such as Starbucks, Caribou Coffee, Lavazza among others. I am hoping to see if I can find some common themes across these logos.
The first and most important thing you will have to do is determine the keywords you are tuning your website for. The trick here is to determine what your potential users are likely to search for. Also remember, do not try and tune for generic keywords because there will be a ton of other sites who have already tuned for it. Lets take an example. Lets say you have an Indian Restaurant called Banjara Palace in Bangalore. The first instinct may be to tune for "Banjara Palace" or "Indian Restaurant". Anyone who already knows your name is not your target audience, although its important to tune for your name as well. Even if you get in the top list for Indian Restaurant, whats the point, someone in Japan who searches finds you will probably never come to Malleshwaram for lunch.
Do you own a website, blog, business related to India, then you can get a free listing in the Dinesh.com Indian web directory. This directory has over 5000 listings at this point and a lot of the sections show up in the rankings on Google.
To submit your site, navigate to the proper category and add your listing. The listing will be approved or rejected in about a week. If you site is not related to India or does not meet my standards, it will be rejected. If you find that your site needs a new category, please add it in the description and I will consider it.
Do not submit any "Work At Home" or "Money Making Related Sites"
Vauxhall Motors is a British automobile company. It is a subsidiary of General Motors Corporation (GM), and is part of GM Europe. Alexander Wilson founded the company in Vauxhall, London in 1857. Originally named Alex Wilson and Company, then Vauxhall Iron Works, the company built pumps and marine engines.In 1903, the company built its first car, a five-horsepower model steered using a tiller, with two forward gears and no reverse gear. This led to a better design which was made available for sale.
The Vauxhall logo is based on a mythical creature called the "Griffin".
The griffin is a legendary creature with the body of a lion and the
head and often wings of an eagle. As the lion was traditionally
considered the king of the beasts and the eagle the king of the birds,
the griffin was thought to be an especially powerful and majestic
creature. Griffins are normally known for guarding treasure. In
antiquity it was a symbol of divine power and a guardian of the divine.
The griffin emblem, which is still in use, is derived from the coat of arms of Faulke de Breaute, a mercenary soldier who was granted the Manor of Luton for services to King John in the thirteenth century. By marriage, he also gained the rights to an area near London, south of the Thames. The house he built, Fulk's Hall, became known in time as Vauxhall. Vauxhall Iron Works adopted this emblem from the coat of arms to emphasise its links to the local area. When Vauxhall Iron Works moved to Luton in 1905, the griffin emblem coincidentally returned to its ancestral home.
The logo as pictured used to be square, but it is now circular, to enable it to fit in the same recess designed for the circular Opel emblem. Since the 1920s the griffin has been redesigned and released 9 times (see below for the detailed changes). In 2008 Vauxhall released a revised version of the 2005 logo. Bill Parfitt, Vauxhall’s Managing Director, said, "While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall’s fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia."
Today Technology companies are the biggest in the world with companies like Google, Microsoft and Cisco household names. This page has a collection of the parodies of some of the popular technology companies.
AOL, America Online was once a powerhouse in providing users with dialup access to the Internet. At one point it had over 30 millions subscribers. In its prime, AOL was always associated with poor services and poor customer service. With the advent of broadband services, AOL is only a shadow of its former self.
Shown alongside is a parody of the AOL logo. This logo was taken with permission from Syndicated Designs.
2008 will go down in history as one of the worst years for economies around the world. Despite the record number of companies collapsing, down-sizing around the world, there will always be someone to find humour in such events. I received a collection of logo parodies of some of the large companies in the world such as Ford, Chrysler, Nike, Apple etc. I hope you find these logo parodies funny. I know I did. I am not sure who created these logos so if you want acknowledgment or want me to remove the logo, please let me know.
Renault is a French automaker producing cars, vans, buses, tractors, and trucks. Due to its alliance with Nissan, it is currently the world's 4th largest automaker behind General Motors, Toyota and Ford. It owns the Romanian automaker Dacia and the Korean automaker Renault Samsung Motors. The company is well known for numerous revolutionary designs, security technologies, and motor racing. Producing cars since late 1898, the Renault corporation was founded in 1899 as Société Renault Frères by Louis Renault, his brothers Marcel and Fernand, and his friends Thomas Evert and Julian Wyer.
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The iPhone (with careful supervision and airplane mode) also doubles up as a great toy for toddlers. One of the first applications I downloaded for my two year old was First Words, an application that teaches kids how to recognize letters, numbers, shapes and some common objects. The application 8 areas of learning
Letters
Animals
Numbers
Fruits
Shapes
Sports
Colors and
The Beach
Each area has about 8-10 objects and you get about 50 objects on top of the letters and numbers. When an object is selected, the application zooms in one the object selected and speaks the word as well. As the images are loaded, an animation sound is played which my son really loves. If you have a toddler that is just learning to speak and recognize images, I would highly recommend this application. With a combination of colorful graphics, sounds and animation, you cannot go wrong.
The application costs only $1.99 and its really cheap compared to any alternative that you may have with traditional media.
Price - $1.99
Overall, I think this is a great game that toddlers will love.
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Animatch is another one of the matching games available on the iPhone and decided to download it for my son who seems to love matching games like Jirbo and Matches. The reason I was intrigued was the game had images and sounds of animals which was another aspect that I thought my son would love.
The game is one of the best match games I have seen on the iPhone. The animal graphics are very nice and colorful and my son really was happy to see an identify those animals. When you open a tile, it plays the sound of those animals. When my son first played this game, he was very excited to hear the sounds and he would make those sounds everytime the tile opened. Whenever there is a match, the two cells also light up and that presents a nice visual. As you can see from the image on the left, there are images of various animals like a cow, pig, monkey, elephant etc.
Price - 99 cents
Overall, I think this is a great game that toddlers will love.
The Indian print and television advertising agencies are pretty creative in my opinion. Some of the ads that I see on TV and in the newspaper are on par with the commercials here in the United States. A friend of mine sent me these images of some funny print advertisements from India and I thought I would share it with everyone. Some of the these advertisements are commercial in nature and some of them have a social message. In order to view the full image, click on the image below and it will open up in a bigger window. Enjoy.
Bharti Enterprises is one of India’s leading business groups with interests in telecom, agri business, financial services and retail. Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti Airtel Limited, a group company, is one of India’s leading private sector providers of telecommunications services with over 80 million customers as of end of October 2008, spanning Mobile services, Telemedia services and Enterprise services. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.
In November 2008, Bharti Enterprise unveiled a new logo. Bharti said that with the new logo, the group aims to get a facelift with fresh and youthful brand logo which reflects a multi-dimensional character that seeks out new avenues to grow. Revealing the choice of colors for the new logo, the group said that the colour Indigo blue signifies Depth and Orange stands for Youthful Passion and Energy, the Arrowheads stand for Movement that Extends over Boundaries and symbolises Swiftness, Precision and Accuracy.
The core values reflecting the new identity are empowering people, being flexible, making it happen, creating openness and transparency and creating a positive impact. In addition to the telecom and insurance businesses, Bharti has a presence now in the agricultural and food processing sectors as well.
Bharti Enterprises has unveiled its new brand identity with a new logo and a vision to become "India's finest conglomerate" by 2020. Bharti aims to achieve this by creating 'Big Transformations through Brave Actions', which is its new slogan.
Druk Air Corporation Limited, operating as Drukair - Royal Bhutan Airlines, is the national airline of the Kingdom of Bhutan and operates a modest scheduled flight network within the South Asian region from its base at Paro Airport in the western dzongkhag of Paro.
Taking its name from Druk, the airline was founded in 1981, ten years after Druk Gyalpo His Majesty King Jigme Dorji Wangchuck gradually began to open up the Kingdom from self-imposed isolation, and seven years after welcoming its first foreign visitors. As the only airline flying into Bhutan, Drukair has become a lifeline with the outside world for the Bhutanese people, as well as supporting emerging inbound tourism and export markets.
The name and logo of the airline is based on Druk, the Thunder Dragon of Bhutanese mythology. Druk is a Bhutanese national symbol, and therefore very significant in Bhutan. The Druk is central on the Bhutanese Flag, holding jewels to represent wealth. In Dzongkha, Bhutan is called Druk Yul, or Land of Druk. The Bhutanese leaders are known as Druk Gyalpo - Dragon Kings - because of Druk.
India Post, India's Department of Post, is a government operated postal system in India; it is generally referred to within India as "the post office". The Indian Postal Service, with 155,333 post offices, is the most widely distributed post office system in the world (China is next, with 57,000). The large numbers are a result of a long tradition of many disparate postal systems which were unified in the Indian Union post-Independence. Owing to this far-flung reach and its presence in remote areas, the Indian postal service is also involved in other services such as small savings banking and financial services.
India Post unveiled a new logo in September 2008 to signify that it is all set to attune to the world class postal systems. The new logo has a rectangle in the shape of an envelope in deep red with the image of birds’ wings in bright yellow. Red symbolises the traditional association with post office, along with passion, power and commitment, while yellow communicates hope, joy and happiness. It sends the message of India Post as a dynamic organisation with modern and professional approach in its service to the common man, business and corporate clients.
India Post will very soon acquire a number of aircrafts to carry
letters, parcels and logistic consignments for making overnight
delivery in major towns of the country. India Post will also offer a host
of new customer services to be launched very soon. These
will include express parcel post retail service, gift parcel post
service, logistics post air service, sale of gold coins through retail
post, express money order service, speed post call centres and a range
of new international services. The unveiling of the logo marks a new beginning in the journey of India Post.
The new logo was built with the help of Ogilvy and Mather.
