Lacoste is a French apparel company founded in 1933 that sells clothing, footwear, perfume, leather goods, watches, eyewear, and most famously, tennis shirts. The Lacoste company was founded in 1933 and takes its name from Rene Lacoste, the world-renowned tennis player and sports enthusiast. Rene Lacoste did not like the traditional shirts used for tennis and teamed up with Andre Gillier, the owner of France's largest knitwear company, to create the knitted cotton pique shirt that revolutionized the sportswear market.

The American press nicknamed Rene Lacoste the "Crocodile" after he made a bet with the Captain of the French Davis Cup team. He had promised Rene a crocodile skin suitcase if he won a match that was important to the team. The American public stuck with this nickname that highlighted Rene's tenacity on the tennis court. A friend of Rene's, Robert George, drew a crocodile that was embroidered on the blazer that he wore on the court from then on.

The Republican National Convention will be held in Mineapolis-Saint Paul between September 1-4, 2008.  The convention is held during the election year. The National conventions combine three important functions:  nomination of candidates for office of President and Vice President;  formulation and adoption of a statement of party principles - the platform;  and adoption of rule and procedures governing party activities, particularly the nomination process for presidential candidates in the next election cycle.

The party officials and convention organizers unveiled the Convention logo. The logo features the silhouette of a triumphant elephant, a Party symbol dating back to 1874, along with the names of the host cities of Minneapolis and Saint Paul. The back of the elephant has the stripes of the flag, the eye is one of the stars from the flag and the 2008 is in Red. The circle around the logo shows the name of the host cities, Minneapolis and Saint Paul.

Major League Soccer (MLS) is a professional soccer league with teams from the United States and Canada. It is sanctioned by the professional divisions of both the United States Soccer Federation (USSF or U.S. Soccer) and the Canadian Soccer Association (CSA), which are both members of FIFA. In 2007, The league comprised of 13 teams are split into two conferences, the Western Conference has six teams, while the Eastern Conference has seven, including the league's newest addition, Toronto FC. The season typically runs from April to November each year.

The league has been growing in popularity over the last few years and generated a lot of buzz in 2007 with the addition of David Beckham to the LA Galaxy lineup. The section of the website lists the logos of these teams.

Amazon.com is a pioneer in the online retailing business. The company was founded by Jeff Bezos in 1994 and began as an online book store. However today Amazon sells anything and everything under the sun including CDS, DVD, Baby Products, Furniture, electronics, clothes etc. You could say that they sell everything from "A to Z".

The Amazon logo represents the very same message that they sell everything from A to Z and the arrow below the logo represents the smile that customers would experience by shopping on the Amazon.com website.

With the NBA playoffs for 2007 reaching its final stages, I thought I would research the logo of the San Antonio Spurs, one of the last 4 team still remaining in the playoffs. The Spurs are one of the hottest team in the NBA this decade having won 3 championships with their big stars Tim Duncan and Tony Parker.

The current logo of the Spurs is the word SpUrs with the letter U drawn as a silver spur.  It is also said that the outline of the logo is said to represent the AT&T center where the Spurs moved to in 2002-2003. The logo was unveiled at the same time as the move to their new home.

Lamborghini is an Italian manufacturer of high performance sports cars based in the small Italian village of Sant'Agata Bolognese, near Bologna. Lamborghini is now a subsidiary of German car manufacturer Audi AG, which is in turn a subsidiary of Volkswagen. Lamborghini is the main counterpart to Ferrari in the italian sports car business. The Italian company was founded in 1963 by businessman Ferruccio Lamborghini, who owned a successful tractor factory.

The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly most have been spanish bulls not italian).

Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). It is believed that this was no accident on the part of Lamborghini, who had a long standing (and not always friendly) rivalry with Ferrari.

Jaguar Cars Limited is a British based luxury car manufacturer, originally with headquarters in Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922,by two motorcycle enthusiasts, William Lyons and William Walmsley,  and changed its name to Jaguar in 1945. The company has been owned by Ford since 1989.

The Jaguar logo is a Jaguar leaping across the company name. The leaping Jaguart is possibly built to represent the speed, power and quickness of the car. The Jaguar emblem is also placed on the front of the car.