Seems like a strange tip, Adsense is about SEO? A lot of people focus on tuning their ads to improve the click-through rate but if there is little to no traffic, there will be low earnings. The primary focus to improve your earnings should be to focus on tuning your site so that it shows up high on the search engine rankings. I have a section of the site dedicated to optimizing your site for improving your Google rankings. 

I was able to improve my trafffic more than 10 fold using the tips in that sections and it improved by earnings by about 10 fold as well. 

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