Ferrari Logo - Design and History

He soon became a national hero. Baracca had wanted the prancing horse on his planes because his squad, the "Battaglione Aviatori", was enrolled in a Cavalry regiment (air forces were at their first years of life and had no separate administration), and also because he himself was reputed to be the best cavaliere of his team.

 

The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into english as mare garden or stud farm, into italian as "scuderia").

 

On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars, suggesting that it would grant him good luck, but it the first race at which Alfa would let him use the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari left the horse black as it had been on Baracca's plane; however, he added a yellow background because it was the symbolic color of his birthplace, Modena. The prancing horse has not always identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's father was in fact a companion of Baracca's and fought with him in the 91st Air Squad, but as Ferrari's fame grew, Ducati abandoned the horse; this may have been the result of a private agreement between the two brands. The prancing horse is now a trademark of Ferrari.

 

I happen to live in Los Angeles and on a trip to the famous Rodeo drive in Beverly Hills, I happened to see three Ferraris in a space of 5 minutes, quite fascinating.

	1. 10-03-2007 10:01
	information coude you give me some information about ferrari logo? IP: 195.229.241.181 Guest

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	2. 01-08-2007 10:24
	Stuttgart No enemy aircraft involved....  Baracca was a Cavalry commissioned officer, who at the start of the war was transferred to planes . The horse just remembered his origins.   By the way, it is very likely that Baracca's original horse insignia was red, not black ; we have no colour photos left, but the Family's official portrait depicts a Spad with a RED horse. IP: 60.50.173.192 Guest

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	3. 22-09-2007 09:02
	Ferrari shield Why is the Ferrari shield on the sides of some models and not on others?   Randle IP: 71.123.5.166 Guest

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	4. 25-11-2007 15:47
	Humanist Has the breed of horse used in Baracca's logo ever been identified?  (very interesting on the Stuttgart connection). IP: 124.187.244.211 Guest

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