Toyota Logo - Design and History

I own a Toyota Camry and never gave much thought to what the logo meant. From far it looked like a T to me, which stood for Toyota. While doing the research for this logo, I found out that it is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.

I finally found the official explaination from Toyota, thanks to JoAnn Paules

The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.

http://www.toyota.co.jp/en/vision/traditions/nov_dec_04.html

One website even described it as a cowboy with a big hat. :-)

Click here for more information on the History, Design and Meaning of Car Logos .

The * logo is a registered trademark of the *. Use of the logo here does not imply endorsement of the organization by this site.

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Another thing

Majed Alhajry (86.108.125.xxx) 2007-04-27 09:51:19

Actually, you can find all the letters of "TOYOTA" inside that
logo!

Use your imagination!

Coincidence, huh?

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Re: Another thing

Andrew (75.158.202.xxx) 2008-09-27 11:46:09

Haha, I discovered this too while I was walking through a parking lot and saw
the badge on my way to school.

Great minds think alike!

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REALLY??

Tofu (64.122.158.xxx) 2009-03-27 12:16:17

How did you find the logo?

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... Maybe a BAT?

Michelle (71.139.41.xxx) 2007-05-01 17:37:22

I saw an old corolla with part of the logo missing on the top and bottom. If you
remove portions of the ellipse, it resembles a flying bat as if seen from
overhead. I do love bats so it stood out to me!

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It's just not working on all levels.

John (209.98.250.xxx) 2007-10-28 17:47:11

I've considered everything about this logo and as a designer, I can't support
much about it. I see what everyone's trying to describe but I think it's a
stretch. If a logo needs so much explaination to describe it's intent and the
image is then able to stand for some other company with a similar mission, it
fails miserably.

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WILLOBIE (12.219.51.xxx) 2007-11-03 19:47:22

I thought it was a stylized bull.

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HANH (203.162.3.xxx) 2008-03-29 11:08:42

I\'m a student and I\'m looking for documents about Toyota, especially
the marketing. I\'m very glad if you\'ll give me the information about
this as soon as possible. Thank you very much.

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Re HANH

kumar (121.243.163.xxx) 2008-09-12 20:11:11

what exactly do u want in the marketing. Is it the Strategy, value
marketing,Buzz or the back end of the marketing....coz Toyota does all and many

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Toyota inside

OniyaYeski (82.55.110.xxx) 2008-06-22 12:47:45

yes, Majed, I always thought that this logo contains all letters of
"Toyota".
Happy to see that other people see same thing :D

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My thoughts

Paul (74.210.43.xxx) 2008-07-24 15:07:26

I always thought it looked like a bull's head.

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Mike (84.108.7.xxx) 2008-08-29 02:19:34

i thought it was a bull :0

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eldar (87.68.240.xxx) 2008-12-06 09:36:28

the logo reminds me Saturn.
to my my father it reminds a man wearing a
sombrerro : P

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Anonymous (69.3.204.xxx) 2009-01-01 23:49:23

it's a samurai

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Frank (67.171.27.xxx) 2009-01-18 22:04:23

Its a representation of thread going through the eye of a needle. Toyota is the
largest manufacture of automated looms and this is done to pay homage.

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