I own a Toyota Camry and never gave much thought to what the logo meant. From far it looked like a T to me, which stood for Toyota. While doing the research for this logo, I found out that it is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead. I finally found the official explaination from Toyota, thanks to JoAnn Paules

The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.  These ovals combine to symbolize the letter "T" for Toyota.  The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.

http://www.toyota.co.jp/en/vision/traditions/nov_dec_04.html

One website even described it as a cowboy with a big hat. :-)

Click here for more information on the History, Design and Meaning of Car Logos .

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Majed Alhajry  - Another thing   |2007-04-27 09:51:19 Actually, you can find all the letters of "TOYOTA" inside that logo! Use your imagination! Coincidence, huh? Reply 5   2

Andrew  - Re: Another thing   |2008-09-27 11:46:09 Haha, I discovered this too while I was walking through a parking lot and saw the badge on my way to school. Great minds think alike! Reply 1   0

Tofu  - REALLY??   |2009-03-27 12:16:17 How did you find the logo? Reply 1   0

Michelle  - ... Maybe a BAT?   |2007-05-01 17:37:22 I saw an old corolla with part of the logo missing on the top and bottom. If you remove portions of the ellipse, it resembles a flying bat as if seen from overhead. I do love bats so it stood out to me! Reply 0   1

John  - It's just not working on all levels.   |2007-10-28 17:47:11 I've considered everything about this logo and as a designer, I can't support much about it. I see what everyone's trying to describe but I think it's a stretch. If a logo needs so much explaination to describe it's intent and the image is then able to stand for some other company with a similar mission, it fails miserably. Reply 1   0

WILLOBIE   |2007-11-03 19:47:22 I thought it was a stylized bull. Reply 1   0

HANH   |2008-03-29 11:08:42 I\'m a student and I\'m looking for documents about Toyota, especially the marketing. I\'m very glad if you\'ll give me the information about this as soon as possible. Thank you very much. Reply 1   0

kumar  - Re HANH   |2008-09-12 20:11:11 what exactly do u want in the marketing. Is it the Strategy, value marketing,Buzz or the back end of the marketing....coz Toyota does all and many Reply 0   0

OniyaYeski  - Toyota inside   |2008-06-22 12:47:45 yes, Majed, I always thought that this logo contains all letters of "Toyota". Happy to see that other people see same thing :D Reply 1   1

Paul  - My thoughts   |2008-07-24 15:07:26 I always thought it looked like a bull's head. Reply 3   0

Karel  - Spontaneous view   |2009-11-06 01:13:09 My five year old son also is convinced it is a stylized bull. (For this reason Toyota is his favourite brand) Reply 0   0

Mike   |2008-08-29 02:19:34 i thought it was a bull :0 Reply 3   1

eldar   |2008-12-06 09:36:28 the logo reminds me Saturn. to my my father it reminds a man wearing a sombrerro : P Reply 1   0

Anonymous   |2009-01-01 23:49:23 it's a samurai Reply 0   0

Frank   |2009-01-18 22:04:23 Its a representation of thread going through the eye of a needle. Toyota is the largest manufacture of automated looms and this is done to pay homage. Reply 4   0

kitty kat  - Toyota Log   |2009-08-23 20:32:00 When I was growing up, my family told me it symbolizes the head of the a water buffolo. And if you draw it, it really does has its shape! Reply 2   0

Lily Andrews  - It's a T in a football   |2009-09-01 04:21:29 I think that it is like a T inside of a football. if you use your imagination you will find it Reply 0   0

krook  - mrs   |2010-01-18 12:29:03 well iam sure many years ago, I can remember this logo on tv, and it was some kind of bull. K. England. Reply 0   0

Dianne Phillippines  - Based of my OJT Training   |2010-01-30 21:07:25 The Current Toyota Mark consists of Three Ovals 1. The two perpendicular center ovals represent a relationship of mutual trust between the customer and toyota 2. these oval combine to symbolize the letter "T" for Toyota 3. the space in the background implies a global expansion of Toyota's technology and unlimited potential for the future Reply 0   0

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