Toyota Logo - Design and History

I own a Toyota Camry and never gave much thought to what the logo meant. From far it looked like a T to me, which stood for Toyota. While doing the research for this logo, I found out that it is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead. I finally found the official explaination from Toyota, thanks to JoAnn Paules

The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.  These ovals combine to symbolize the letter "T" for Toyota.  The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.

http://www.toyota.co.jp/en/vision/traditions/nov_dec_04.html

One website even described it as a cowboy with a big hat. :-)

Click here for more information on the History, Design and Meaning of Car Logos .

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Comments (5)

	1. 27-04-2007 07:51
	Another thing Actually, you can find all the letters of "TOYOTA" inside that logo!    Use your imagination!    Coincidence, huh? IP: 86.108.125.253 Guest

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	2. 01-05-2007 15:37
	... Maybe a BAT? I saw an old corolla with part of the logo missing on the top and bottom. If you remove portions of the ellipse, it resembles a flying bat as if seen from overhead. I do love bats so it stood out to me! IP: 71.139.41.7 Guest

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	3. 28-10-2007 15:47
	It's just not working on all levels. I've considered everything about this logo and as a designer, I can't support much about it. I see what everyone's trying to describe but I think it's a stretch. If a logo needs so much explaination to describe it's intent and the image is then able to stand for some other company with a similar mission, it fails miserably. IP: 209.98.250.115 Guest

John

	4. 03-11-2007 17:47
	It's just not working on all levels. I thought it was a stylized bull. IP: 12.219.51.227 Guest

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	5. 29-03-2008 09:08
	It's just not working on all levels. I\'m a student and I\'m looking for documents about Toyota, especially the marketing. I\'m very glad if you\'ll give me the information about this as soon as possible. Thank you very much. IP: 203.162.3.159 Guest

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