Bharti Enterprise Logo - Design and History

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Bharti Enterprises is one of India’s leading business groups with interests in telecom, agri business, financial services and retail. Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti Airtel Limited, a group company, is one of India’s leading private sector providers of telecommunications services with over 80 million customers as of end of October 2008, spanning Mobile services, Telemedia services and Enterprise services. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

In November 2008, Bharti Enterprise unveiled a new logo. Bharti said that with the new logo, the group aims to get a facelift with fresh and youthful brand logo which reflects a multi-dimensional character that seeks out new avenues to grow. Revealing the choice of colors for the new logo, the group said that the colour Indigo blue signifies Depth and Orange stands for Youthful Passion and Energy, the Arrowheads stand for Movement that Extends over Boundaries and symbolises Swiftness, Precision and Accuracy.

The core values reflecting the new identity are empowering people, being flexible, making it happen, creating openness and transparency and creating a positive impact. In addition to the telecom and insurance businesses, Bharti has a presence now in the agricultural and food processing sectors as well.

Bharti Enterprises has unveiled its new brand identity with a new logo and a vision to become "India's finest conglomerate" by 2020. Bharti aims to achieve this by creating 'Big Transformations through Brave Actions', which is its new slogan.