Paramount Pictures Logo - Design and History

The distinctively pyramidal Paramount mountain has been the company's logo since its inception and is the oldest surviving Hollywood film logo. Legend has it that the mountain is based on a doodle made by W. W. Hodkinson during a meeting with Adolph Zukor. It is said to be based on the memories of his childhood in Utah. Some claim that Utah's Ben Lomond is the mountain Hodkinson doodled, and that Peru's Artesonraju is the mountain in the live-action logo.

The logo began as a charcoal rendering of the mountain ringed with twenty-four superimposed stars. In 1953, the logo was redesigned as a matte painting. In the 1970s the logo was simplified and the number of stars was changed to twenty-two. The logo was replaced in 1987, Paramount's 75th Anniversary, by a version created by Apogee, Inc. with a computer generated lake and stars. For Paramount's 90th anniversary in 2002, a new, completely computer-generated logo was created.

Paramount Logo from 1923-1941

Paramount Logo from 1953-1966

Paramount Logo from 1966-1987

Paramount Logo from 1987-1993

This content has been sourced from Wikipedia

http://en.wikipedia.org/wiki/Paramount_Pictures#The_logo

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Comments (2)

	1. 28-01-2008 18:43
	I'm trying to find the significance of the number of stars. I have heard there is some meaning to them. thanks IP: 71.108.57.157 Guest

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	2. 28-01-2008 18:48
	Significance of 24 stars The logo began as a somewhat indistinct charcoal rendering of the mountain ringed with twenty-four superimposed stars. The logo originally had twenty-four stars, as a tribute to the then current system of contracts for actors, since Paramount had twenty-four stars signed at the time. In 1952, the logo was redesigned as a matte painting. In 1974 the logo was simplified and the number of stars was changed to twenty-two. The logo was replaced in 1987, Paramount's 75th Anniversary, by a version created by Apogee, Inc. with a computer generated lake and stars. For Paramount's 90th anniversary in 2002, a new, completely computer-generated logo was created.    From http://en.wikipedia.org/wiki/Paramount_Pictures#The_logo IP: 76.90.39.206 Guest

Dinesh

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