History of Logos

NFL is arguably the most popular sport in the United States. Each team has a rich history behind its logo especially some of the old teams. This section of the site tries to document the origins of the logos such as the Chicago Bears Logo, the Pittsburgh Steelers Logo and the SuperBowl Logos etc. I hope you find this category of the site useful. If you have any information about the history of some these logos, please contact me.



Arizona Cardinals Logo - Design and History

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Arizona Cardinals Logo - Design and History The Arizona Cardinals are a professional American Football team based in Glendale, Arizona. The Cardinals are members of the Western Division of the National Football Conference (NFC) in the National Football League (NFL). The Cardinals were founded in 1898, and are the oldest continuously run professional American football club in the United States.

The Arizona Cardinals are the NFL's oldest franchise and both team and nickname date back to Chicago 1901. The  Owner Chris O'Brien deemed the used, faded maroon jerseys he acquired from the University of Chicago "cardinal red."  The team was known as the Cardinals from then on.  

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Baltimore Ravens Logo - Design and History

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Image       The Baltimore Ravens are a professional American football team based in Baltimore, Maryland. They compete in the AFC North Division of the American Football Conference (AFC) in the National Football League (NFL). The Ravens have won two Super Bowl titles, Super Bowl XXXV, in the 2000 season against the New York Giants. They won again in the 2012-2013 season. The Ravens have been a leading team in the NFL in the last few years having made many playoff appearances in that time. They are known for their tough defence lead by Ray Lewis (who announced his retirement at the end of the 2012-2013 season)

The Ravens were chosen from a  Baltimore Sun telephone poll in 1996, the name is borrowed from a well-known poem by Baltimore native Edgar Allen Poe. Poe lived in Baltimore before his death in 1849 and his body is buried in Baltimore. The Ravens logo consists of a mean looking Raven in the team colors of purple and gold with the letter B. The mean looking Raven fits well with the strength of the team - mean defense.

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Carolina Panthers Logo - Design and History

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Image The Carolina Panthers are a professional American football team based in Charlotte, North Carolina, representing North Carolina and South Carolina in the National Football League. They are currently members of the South Division of the National Football Conference (NFC) in the National Football League (NFL). The Panthers, along with the Jacksonville Jaguars, joined the NFL as expansion teams in 1995. 

The Panthers logo as you see it is fairly clear and consists of the head of a black snarling panther outlined in blue. It is shaped to resemble the combined borders of North and South Carolina. According to article in the press, the name Panthers was picked by Mark Richardson, who is the son of owner Mark Richardson. He also suggested that the team colors be black, blue and silver.

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Chicago Bears Logo - Design and History

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Chicago Bears Logo - Design and History

The Chicago Bears are a professional American football team based in Chicago, Illinois. They are members of the NFC North Division of the National Football Conference (NFC) in the National Football League (NFL). The team is legally and corporately registered as Chicago Bears Football Club, Incorporated.

In 1921, George Halas inherited co-ownership of the Decatur Staleys from A.E Staley. The team moved to Wrigley Field (known as Cubs Park). The other occupants at that time were the Chicago Cubs and so the Chicago Bears were born, to keep with the theme or bears and cubs. 

The club's first logo was introduced in the early 1950s as a black bear on top of a football. They kept this until 1962, when the Bears trademark 'C' logo was first introduced.

The change in their logo from the black bear was due to the addition of logos on helmets, which pro football teams started adding in the late 1950s and early 1960s. Unlike some NFL franchises that have had many different looks over time, the Bears have kept the wishbone 'C' for over 40 years.

In 1974, the team decided to keep the same white 'C' logo but to change the color of it from white to orange with a white trim. This is the current logo; however, the club has since introduced alternative logos, including a black bear inside of the orange wishbone 'C', introduced in 1995, and an orange bear head, introduced in 1999.

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Cincinnati Bengals Logo - Design and History

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Image The Cincinnati Bengals are a Professional Football team based in Cincinnati, Ohio. They are currently members of the North Division of the American Football Conference (AFC) in the National Football League (NFL). Their first two seasons, 1968 and 1969, were as an American Football League franchise. They joined the NFL as part of the 1970 AFL-NFL Merger, which had actually been agreed to in 1966.

When Paul Brown started the team, he named the team the "Bengals" in order of another professional football team that was in Cincinnati before. The city's zoo also had a rare white "Bengal Tiger" and thus the name was born. The logo today consists of the letter 'B' with the orange and black stripes of atiger.

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Dallas Cowboys Logo - Design and History

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Image The Dallas Cowboys are a professional American football team in the Eastern Division of the National Football Conference (NFC) in the National Football League (NFL). They are headquarterd in the suburb of Irving, Texas which is between Fort Worth and Dallas. The team is scheduled to play its home games at Cowboys Stadium in Arlington beginning in the 2009 season.  The Cowboys joined the NFL as a 1960 expansion team. The team's national following might best be represented by its NFL record of consecutive games in front of sold-out stadiums.

The Dallas Cowboys' blue star logo is associated with the team is one of the best known logos in sports. The blue star originally was a solid shape until a white line and blue border was added in 1964. The logo has remained the same since. Today, the blue star has been extended to not only the Dallas Cowboys, but owner Jerry Jones' AFL team, the Dallas Desperados that have a similar logo based on the Cowboys.

The star has a special place in Texas history as well. The "lone star" is an older symbol predating the flag which was used to symbolize Texans' solidarity in declaring independence from Mexico. It is still seen today as a symbol of Texas' independent spirit, and gave rise to the state's official nickname "The Lone Star State".

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