Olympus Logo - Design and History |
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Olympus is one of the leading manufacturers of cameras and related products in the world. Ever wondered how the logo for the company originated and what is stood for. Lets start with the name of the company. The company's original name was Takachiho Seisakusho. In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. |
The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.
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2001 - Current
The yellow line underneath the logo is called the "Opto-Digital Pattern" and it represents light and boundless possibilities of digital technology. It symbolizes dynamic and innovative nature of Opto-Digital Technology and Olympus Corporation.
This logo is called the Communication Symbol of Olympus and it represents Olympus' brand image.
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1970
This logo, used from 1970 to 2000, was designed to give impressions of quality and sophistication.
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1921
The Olympus brand was introduced in February 1921.
This logo was used for microscopes and other products. Brochures and newspaper ads for cameras also sported this logo. The "OLYMPUS TOKYO" logo is still in use today.
There was a period in which OIC was used instead of TOKYO in the logo. OIC stood for Optical Industrial Company, which was a translation of Olympus' Japanese corporate name at that time. This logo was used for the GT-I and GT-II endoscopes, among others. |
The content was sourced from the Olympus website at http://www.olympus-global.com/en/corc/history/about/logo.cfm
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