Mercedes Benz Logo Design and History

The Mercedes-Benz logo is one of the most famous brands in the wor;d. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer.

When the patented name "Mercedes" was registered in September 1902 Daimler Motoren Gesellschaft had a successful brand name but still lacked a characteristic trademark. Then Paul and Adolf Daimler - the company founder’s two sons, and now in charge of the business - remembered that their father had once used a star as a symbol.

The image below shows the evolution of the star over the years

More World Famous Logos
Logo Parodies 
 

Source: The Origin of the Star 

Click here for more information on the History, Design and Meaning of Car Logos The logos are registered trademarks. Use of the logo here does not imply endorsement of the organization by this site.

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Phillip Knudsen   |64.12.117.xxx |2008-04-13 07:27:38 I have one of the earliest Daimler three pointed star logos. It is approximately 4" (10 cm.) in diameter stamped from heavy guage brass with the three pointed star formed above the surface and coated with very high quality chrome. Reply 0   0

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