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Pepsi Logo - Design and History

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(145 votes, average: 3.87 out of 5)



 
Pepsi Logo
Pepsi Logo
Pepsi is one of the world's most famous brands much like its rival Coca Cola. Pepsi Cola was originally called Brad's Drink after its creator, Caleb Bradham, a pharmacist from North Carolina. Pepsi was a carbonated soft drink he created to serve his drugstore's customers. The new name, Pepsi-Cola, was first used on August 28. The Pepsi logo is a simple globe with the Pepsi colors in the background and the word Pepsi in the foreground. Pepsi has changed its logo and its slogans a number of times since its introduction in 1898. The Pepsi slogans through the years are listed below

 

  • 1909-1939: Delicious and Healthful
  • 1939-1950: Twice As Much For A Nickel Too
  • 1950-1963: The Light Refreshment
  • 1953-1961: Be Sociable
  • 1961-1963: Now It's Pepsi For Those Who Think Young
  • 1963-1967: Come Alive! You're In The Pepsi Generation
  • 1967-1969: Taste That Beats The Others Cold
  • 1969-1973: You've Got A Lot To Live, Pepsi's Got A Lot To Give
  • 1973-1975: Join The Pepsi People Feelin' Free
  • 1975-1978: Have A Pepsi Day
  • 1978-1981: Catch That Pepsi Spirit
  • 1981-1982: Pepsi's Got Your Taste For Life!
  • 1983-1983: Pepsi Now!
  • 1984-now: Pepsi, The Choice Of A New Generation

For a complete history on Pepsi, its logo etc, click here.

The logo on this page is a registered trademark. Use of the logo here does not imply endorsement of the organization by this site.


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Comments
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Pepsi immitates
Jim Robinson (84.13.122.xxx) 2007-07-17 02:03:41

Early Pepsi logos were almost certainly based on their rival's without being too
close to violate trademark laws. Even the current one has a curve not unlike
Coca-Cola's curve
logo
malcolm white (58.170.89.xxx) 2008-01-18 23:01:34

:? what does the pepsi logo mean as i have seen it as tatoos on famous people
such as paul snr of american fame thanks malcolm white ps i like pepsi max
here in australia
Pepsi logo
Mark Broom (71.41.11.xxx) 2008-03-28 07:16:30

What was the name of Caleb Bradham\'s neighbor who designed the first Pepsi
logo?
famous logoas
sagar jha (210.212.167.xxx) 2008-04-06 22:41:50

it is very helpfull for the student of management
Graphics Work
Gcse Graphics Student (194.154.22.xxx) 2008-05-11 09:56:24

i would like to know how the pepsi logo was developed?..
how it was
changed, going in to detail about the colour change, shape
change, theme change etc ..
how has it been devoloped throughout the
years and why..
asap!
Thanks 
Graphics Gcse Studentnull :)
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