Starbucks Corporation is a coffeehouse chain based in the United States. Named after a character in the novel Moby Dick, it is the largest coffeehouse company in the world, with 7521 self-operated and 5647 licensed stores in 39 countries. The current company logo, modeled after a 15th century Norse woodcut, is a mixoparthenos, or "twin-tailed mermaid, or siren as she's known in Greek mythology. The company and the logo have an interesting history.

Starbucks was founded in Seattle, Washington, in 1971 as a local coffee bean roaster and retailer called Starbucks Coffee, Tea and Spices. Howard Schultz joined the company in 1982 and was inspired on a trip to Italy to develop a similar espresso bar and coffeehouse culture in the United States. To advance the concept, he founded the company Il Giornale three years later. In 1987, Schultz purchased Starbucks, merged it with Il Giornale, and renamed the company Starbucks Corporation. The logo on the left is that of the Il Giornale company. As you can see, the Il Giornale logo is somewhat similar to Starbucks logo i.e being circular and having a band.

In the second version, her chest was covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. The logo also inherited the stars from the Il Giornale logo.

In the current version, her navel and chest are not visible at all, and only vestiges remain of the fish tails.

Click here for a Starbucks Parody Logo.

Other Starbucks Logo Related News:

Battle brews over coffee logo -  Starbucks is suing a mom-and-pop store in Seattle over copyright infringement of its logo.

Source: http://en.wikipedia.org/wiki/Starbucks

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Saima Ali  - Starbucks logo   |2007-10-22 09:32:50 Does anybody know in what year was the current starbucks logo was designed and by whom? Reply 1   0

T  - Starbucks Logo   |2008-10-03 17:13:56 Heckler Associates in Seattle designed all of the Starbucks logos! Visit and learn more: www.hecklerassociates.com Reply 0   1

Anonymous   |2009-01-11 07:43:25 Current logo designed in 1992. Starbucks' genuine website has more info.. www.starbucks.com Reply 0   2

jocelyn  - starbucks history   |2009-01-03 19:20:03 Starbucks Corporation is a coffeehouse chain based in the United States. Named after a character in the novel Moby Dick, it is the largest coffeehouse company in the world, with 7521 self-operated and 5647 licensed stores in 39 countries. The current company logo, modeled after a 15th century Norse woodcut, is a mixoparthenos, or "twin-tailed mermaid, or siren as she's known in Greek mythology. The company and the logo have an interesting history. Starbucks was founded in Seattle, Washington, in 1971 as a local coffee bean roaster and retailer called Starbucks Coffee, Tea and Spices. Howard Schultz joined the company in 1982 and was inspired on a trip to Italy to develop a similar espresso bar and coffeehouse culture in the United States. To advance the concept, he founded the company Il Giornale three years later. In 1987, Schultz purchased Starbucks, merged it with Il Giornale, and ren... Reply 4   0

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