Toyota Logo - Design and History

I own a Toyota Camry and never gave much thought to what the logo meant. From far it looked like a T to me, which stood for Toyota. While doing the research for this logo, I found out that it is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead. One website even described it as a cowboy with a big hat. :-)

I finally found the official explaination from Toyota 

The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.  These ovals combine to symbolize the letter "T" for Toyota.  The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.

http://www.toyota.co.jp/en/vision/traditions/nov_dec_04.html

One website even described it as a cowboy with a big hat. :-)

Click here for more information on the History, Design and Meaning of Car Logos

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Eko  - that's TOYOTA   |125.161.170.xxx |2007-11-06 20:56:39 When I paying attention to this logo, I said, "Wow!! That's TOYOTA" Can u see the logo tells to the world, word "TOYOTA"?? The logo consist every word of TOYOTA that marked on worldwide... VERY BRILLIANT !! :eek Reply 0   0

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