All Brand Logos

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All Brand Logos

Friday, 09 May 2008

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All Brand Logos

Airline Logos

After the formation of Air India International in 1948, four Lockheed Constellations were ordered to commence international operations. The management began casting about for a symbol that would denote speed and simultaneously have universal appeal. Sagittarius, the archer, is the ninth sign of the Zodiac. The Greeks represented this constellation in the act of shooting an arrow. As it symbolises movement and speed, the Centaur, a stylised version of Sagittarius, was selected as Air India's logo.

The Centaur is symbolic of the airline and stands out as a distinct and sole representative of the standards Air India has set for itself.

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Airline Logos

Delta Air Lines, is a major United States airline headquartered in Atlanta, Georgia that operates an expansive domestic and international network, spanning North America, South America, Europe, Asia, Africa, the Middle East and the Caribbean. In terms of passengers carried (approximately 119 million in 2005),Delta is the second-largest airline in the world (behind American Airlines).

The current Delta Airlines logo is a comprises of two 3-dimensional triangles representing a larger triangle with the world DELTA next to it. The logo's origins can be traced back to 1959 logo which was the first time, the design was introduced. The logo (also called the widget) was inspired by the swept-wing design of the DC-8 airplanes. The red, white and blue represented the colors of the American flag. The logo has undergone some changes over the years with the the logo being placed sideways, made softer etc, but the current logo is probably the most significant change with the introduction of the solid red color. The 3-dimensional red widget logo reflects Delta's successful transformation into a highly-differentiated, customer-focused airline

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Airline Logos

Qantas is the the national airline of Australia. Quantas was founded in Winton, Queensland in 16 November 1920. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services". I never knew that. Good trivia question.

Qantas recently unveiled a new logo in July 2007. The change to the logo was prompted due to the changes in the structure of the tail of the aircrafts. Qantas took this opportunity to make the design of their new logo a little more contemporary. The new logo was design by Hans Hulsbosch of Hulsbosch Communications.

Some of the changes in the new logo are below

1. The feet of the kangaroo are more visible and do not appear to touch the ground.
2. The tail of the kangaroo appears to be pointed more upwards than before.
3. The italicized font of the airline 'Qantas' is different and shows a more significant lean.

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Airline Logos

Olympic Airlines is the flag carrier airline of Greece, based in Athens. It operates services to 35 domestic destinations and to 39 destinations world-wide. Its main base is Athens International Airport, with a hub at Thessaloniki International Airport, Macedonia.

Although the logo resembles that of the Olympic Games, the airline is not named after the biggest international sporting event but rather after the Twelve Olympians, the principal grouping of gods and goddesses in Greek mythology, residing in Mount Olympus.

According to the Olympic Airways archives, the first logo of Olympic was a white eagle, bearing much resemblance to a propeller, featuring five rings and the name Olympic. Just two years after the first flight, Onassis asked his associates to design a new logo and the coloured rings were created. Onassis wanted to copy the five coloured rings of the Olympic Games logo, but the International Olympic Committee claimed the rights to the logo and so a new, six ring logo was introduced. The first five rings stand for the five continents, while the sixth stands for Greece. Colours used were yellow, red, blue and white.

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Airline Logos

Brussels Airlines is a Belgian airline based at Brussels Airport. It operates to over 50 destinations in 20 European countries, as well as long-haul flights to East, Central and West Africa. Brussels Airlines was created following the merger of SN Brussels Airlines (SNBA) and Virgin Express.

The logo the letter b in lower case, made up of a series of red elipses.

The "b" in a contemporary design style, symbolises both Brussels and Belgium.
In graphic terms, the "b" is made up of a series of ellipses that represent the extended network of the airline, as well as the ground lights on an airport runway.
The blue is a reminder of the values that are carried forward from SN Brussels Airlines while the red recalls the "low cost" colours of Virgin Express. In the airline sector, blue is generally reassuring and reliable while red is youthful and dynamic.

Most planes have an altered 'b' logo after superstitious travellers complained about the thirteen dots bringing bad luck. The logo now contains fourteen dots.

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Bank Logos

The ABN AMRO name is derived from the initials ABN (Algemene Bank Nederland) and AMRO (Amsterdam-Rotterdam Bank), the founding banks of ABN AMRO in 1991. When and where was ABN AMRO founded? ABN AMRO was created by the merger between ABN Bank and Amro Bank on 22 September 1991 in Amsterdam. The date of incorporation of bank is 29 March 1824 in the Hague.

The current logo, typography and typeface was designed by Landor Associates. The shield symbolises reliability, tradition, protection and security, the colour combination green (turquoise), yellow and grey sets it apart from logos of predecessors and rivals while at the same time being very modern, distinguished and clear.

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Beer Logos

Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns and manages one of the world's leading portfolios of beer brands. The principal international brands are Heineken and Amstel. Heineken is positioned as a premium brand, except for their home market in the Netherlands. Heineken is the leading beer brand in Europe and Amstel is the third largest. In Europe, Amstel is positioned in the mid-priced mainstream segment, the largest segment of the market, and is available in more than 90 countries around the world.

Heineken claims that it really has two brand logos - the Authenticity logo and the Star-Heineken logo.

Authenticity logo has been specially developed to communicate and reinforce the brand’s brewing quality, heritage and authenticity. Its primary application area is direct beer related items.
Star-Heineken logo has been specially developed to communicate and reinforce the modernity and vitality of the brand. It may be applied in communication, sponsorships, merchandise and packaging. Star-Heineken on a Heineken green background is preferred above on a white background, it reflects the character of the brand better.

The green bottle with racetrack label is the origin of the brand’s visual identity.

According to Wikipedia, the three 'e's on the Heineken logo are tilted backwards slightly, making them look like they are smiling. The smiling Es were brought in as the original label was thought too formal for the beer.

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Car Logos - Design and History

I own a Toyota Camry and never gave much thought to what the logo meant. From far it looked like a T to me, which stood for Toyota. While doing the research for this logo, I found out that it is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.

I finally found the official explaination from Toyota, thanks to JoAnn Paules

The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.

http://www.toyota.co.jp/en/vision/traditions/nov_dec_04.html

One website even described it as a cowboy with a big hat. :-)

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Car Logos - Design and History

All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes. Baracca died very young on June 19, 1918, shot down after 34 victorious duels and many team victories.

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Car Logos - Design and History

BMW stands for Bayerische Motoren Werke or Bavarian Motor Company. The company was established in 1913 and based in Munich, Germany. It started out as an aero engine manufacturer, hence the company logo. The logo comprised of four quadrants of alternating white and blue color. It is a stylized representation of an airplane propeller spinning against the clear blue sky. The logo represents a white propeller blade against a blue sky. It reflects the origins of BMW as a maker of military aircraft engines during WWI. Also, white and blue are the traditional colors of Bavaria.

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Car Logos - Design and History

The Audi badge the 'Four Rings' is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG. After the war the Audi name - which is Latin for "Hear!" - disappeared, but was revived in 1965, using the four rings as a logo. Also, the name is sort of a pun on 'hoerch', German for 'hear', name of one of the founders. The company itself is more than a century old.

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