The World Wide Fund for Nature (WWF) is an international non-governmental organization for the conservation, research and restoration of the natural environment, formerly named the World Wildlife Fund, which remains its official name in the United States and Canada. It is the world's largest independent conservation organisation with over 5 million supporters worldwide, working in more than 90 countries, supporting 15,000 conservation and environmental projects around the world. It is a charity, with approximately 90% of its funding coming from voluntary donations by private individuals and businesses.

WWF’s world renowned panda logo was designed by its founder chairman, the naturalist and painter Sir Peter Scott, in 1961. It was then that WWF-UK, the first national organisation in the WWF international network, was started. The WWF logo has an immensely appealing and positive image, which is seen as caring, responsible and credible. This in turn means an inherent emotional and commercial value is attached to the use of the logo, reflecting their appeal and values.

United Way of America is a non-profit organization that works with the 1,303 local United Way offices throughout the United States in a coalition of charitable organizations to pool efforts in fundraising and support. The focus of United Way is on identifying and resolving pressing community issues, as well as making measurable changes in the communities through partnerships with schools, government agencies, businesses, organized labor, financial institutions etc. Hence the origin of the name United Way. The organization has roots in Denver, Colorado, all the way back from 1887.

Vruksha The Charities is a group of not-for-profit organisations in India started by a group of  likeminded professionals committed to the cause of humanitarian and environmental concerns. Couple of charities and foundations were founded by Vruksha. The organisations are active across a broad range of areas including opportunity and enterprise, education, health, the built environment, responsible business, the natural environment and the arts. The charities reflect INDIA’s long-term and innovative perspective, and seek to address areas of previously unmet need. I stumbled upon the site one day and was intrigued by the logo. The meaning behind the logo was described to me by Suresh and is shown below.