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Monday, 12 May 2008

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All Brand Logos

Worlds Best Brands and Logos

The House of Chanel, more commonly known as Chanel, is a Parisian fashion house in France founded by Gabrielle Bonheur "Coco" Chanel. Chanel is famous for its line of perfumes, clothing and fashion accessories. The Chanel logo is an overlapping double 'C' - one facing forward and the other facing backward.

This comes from the name Coco Chanel."Coco" is the nickname frequently used by Chanel founder, Gabrielle Chanel. The logo was not trademarked until during the first openings of Chanel stores.

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Worlds Best Brands and Logos

Pepsi Logo

Pepsi is one of the world's most famous brands much like its rival Coca Cola. Pepsi Cola was originally called Brad's Drink after its creator, Caleb Bradham, a pharmacist from North Carolina. Pepsi was a carbonated soft drink he created to serve his drugstore's customers. The new name, Pepsi-Cola, was first used on August 28. The Pepsi logo is a simple globe with the Pepsi colors in the background and the word Pepsi in the foreground. Pepsi has changed its logo and its slogans a number of times since its introduction in 1898. The Pepsi slogans through the years are listed below

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Worlds Best Brands and Logos

Coca-Cola is one of the most recognized brands and logos in the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water.

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Worlds Best Brands and Logos

The, now well-known, American company Apple was the first computer firm not to use its name as its corporate identity. The idea of selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his colleagues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge. For more information about the logos, read this interesting article

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Worlds Best Brands and Logos

McDonald's Corporation is the world's largest chain of fast-food restaurants . Although McDonald's did not invent the hamburger or fast food, its name has become nearly synonymous with both.

The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968.

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Worlds Best Brands and Logos

UPS Logo

The UPS logo is one of the most recognized logos in the world. The company along with Fedex has revolutionalized the way in which packages are delivered around the world. UPS has changed its login 4 times in the 96 years of the company's existence.

The first logo was created in 1919 and showed an eagle carrying a package in its talons.
Eighteen years later, in 1937, the logo was once again changed to incorporate a shield with the letters `UPS' within.
The logo incorporating the beribboned parcel was designed in 1961 by well-known brand designer Paul Rand who was also responsible for designing the logos of IBM, Westinghouse and Yale University among others.

The new logo was designed by international brand consultancy Future Brand, which has worked with clients such as Walt Disney, GlaxoSmithKline, MSN and British Airways. The logo retains the famous `UPS brown' but replaces the package with a golden arc on top of the shield. The intention is to convey an impression of "freshness and excitement" that reflects the company's new vision of `synchronised commerce'. The new logo draws from the company's history, leverages its brand equity and uses its traditional colours to suggest a company that is thinking ahead and is leading the way in package delivery and other businesses. "The arc at the top and the use of light suggest energy and forward-thinking qualities on a global scale. The redeveloped logo is, in fact, just the cornerstone of the company's reinvigorated visual system.

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The Google logo is a very simple logo made up of a simple font and some basic colors. It seems almost amateurish. The simplicity of the logo could possible represent the simplicity of the search engine. There are numerous debates/discussions on the web about the google logo. One discussion centered around the two O's in Google, representing infinity.

The logo was designed by Ruth Kedar. The logotype is based on the Catull typeface

Every once in a while, you will see the Google logo change to represent a current topic e.g The Olympics, World Cup etc. These logos are called Google doodles. The doodles are currently created by Dennis Hwang and he has created over 150 doodles since he started working at Google. Apparently, the first doodle was produced by the founders Larry and Sergey. The logo was created when they attended the Burning Man festival in summer 1999. They put a little stick figure on the home page logo in case the site crashed and someone wanted to know why nobody was answering the phone.

For more on the doodles, visit the official Doodle page.

Click here for an interview with Dennis Hwang

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Worlds Best Brands and Logos

There must be very few people who do not recognize the Nike Just Do it logo. With a big arsenal of superstars such as Michael Jordan, LeBron James, Andre Agassi, Shane Warne, Maria Sharapova, Venus and Serena Williams. This list is pretty long. The company takes its name from the Greek goddess of victory, Nike. The popular Swoosh logo is a graphic design created by Carolyn Davidson in 1971 for $35.

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I own a Toyota Camry and never gave much thought to what the logo meant. From far it looked like a T to me, which stood for Toyota. While doing the research for this logo, I found out that it is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.

One website even described it as a cowboy with a big hat. :-)

I finally found the official explaination from Toyota

The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.

http://www.toyota.co.jp/en/vision/traditions/nov_dec_04.html

One website even described it as a cowboy with a big hat. :-)

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The IBM logo is another logo that is easily identied, especially by anyone in the computer industry. IBM, has been known as "Big Blue" and they have simplified their logo over the years, and their name. What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company.

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Worlds Best Brands and Logos

The Mercedes-Benz logo is one of the most famous brands in the wor;d. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer.

When the patented name "Mercedes" was registered in September 1902 Daimler Motoren Gesellschaft had a successful brand name but still lacked a characteristic trademark. Then Paul and Adolf Daimler - the company founder’s two sons, and now in charge of the business - remembered that their father had once used a star as a symbol.

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