The Google Adsense Program is built for webmasters who present content. The Adsense bots and other code parse the content of your pages, determine what the main topic of the page is and present ads that match the topic. So the most important aspect of your page is the content. The key things on any given page should be the following
- If possible, have an H1 tag on the page that identifies the topic being discussed.
- The page must have a good number of instances of the keyword being discussed.
- The page must have a good amount of content so that the Adsense bots can determine the theme of the page and eventually the theme of the site.
- Ensure that the page title also has the keywords that represent the content of the page.
As an example, see the page below. The page discussed information about the Coca Cola logo and as you can see, the ads that are presented are related to Coca-Cola or soft drinks.
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