When Google came up with their text ads, they were very successful because users seemed to click through at a higher rates over image ads. It was my belief that text ads would get a higher click through rate thereby increasing my earnings. In many of my ad settings, I had gone with text only ads but had to reconsider the setting based on the following email I got from the Adsense team.
Our system analyzed your domain, dinesh.com, and found that you’re not opted-in to image ads on at least 50% of the pages of your site. For example, we’ve found that your 160x600 ad unit on dinesh.com/history_of_logos/worlds_best_brands_and_logos.html is only opted-in to text ads. We recommend that you opt-in to image ads for all of your AdSense ad units.
I did change the setting and what I found was that with the image/text setting, my click through rate dropped a bit but my ECPM went up thereby my earnings went up. I would strongly recommend experimenting with this setting.
Observe data for a week before and for a week after the change and make a decision. Each site is unique so you may get different results.
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