Vistara Logo - Design and History

Vistara Logo - Design and History

    

In August 2014, the Tata Group and Singapore Airlines unveiled the logo, livery and uniform of their new joint-venture airline, Airline Vistara. Vistara hosted a big event in New Delhi on the 12th of August and was attended by senior members of both companies. The airline plans to offer 87 weekly flights during its first year of operation. Destinations will include Mumbai, Bangalore, Ahmedabad, Hyderabad, Srinagar, Patna and Chandigarh.

 

Vistara is derived from vistaar means €˜infinite expanse€™ in Sanskrit. It is the perfect cue for the airline that aims to push back the boundaries of air travel and create seamless experiences. Vistaar also conjures up the image most associated with a smooth flight €“ an endless, blue horizon. The Vistara star is derived from a Yantra, an ancient symbol that depicts an unbounded universe in a perfect mathematical form. At its heart, is an 8 pointed star derived from the compass rose that signals the brand€™s commitment to excellence in everything that it does. The logo and concept was designed by Ray+Keshavan and Brand Union.

 

The cabin crew uniform has been designed by fashion house Abraham & Thakore and will see the airhostesses wear smart kurtis and pants.

I personally am not awed by the logo but respect the concept and the simplicity. I like the concept of Vistaar and infinite expanse as it goes well with the notion of travel. I hope they do get to fly international sooner than the 5 years, so that their customers can experience international travel. The purple hue that has been chosen for the logo, livery and uniforms reminds me of the color scheme used by Thai Airways. I find that color scheme has a certain elegance. Overall a simple concept that is contemporary but based on traditional elements.

Other logos that are based on the star include - Macy's, Converse, Dallas Cowboys and Fedex Kinkos among others, while Heineken, Starbucks, On Star, Sirius make use the star in their logos.

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Druk Air Logo - Design and History

Druk Air Logo

Druk Air Corporation Limited, operating as Drukair - Royal Bhutan Airlines, is the national airline of the Kingdom of Bhutan and operates a modest scheduled flight network within the South Asian region from its base at Paro Airport in the western dzongkhag of Paro.

Taking its name from Druk, the airline was founded in 1981, ten years after Druk Gyalpo His Majesty King Jigme Dorji Wangchuck gradually began to open up the Kingdom from self-imposed isolation, and seven years after welcoming its first foreign visitors. As the only airline flying into Bhutan, Drukair has become a lifeline with the outside world for the Bhutanese people, as well as supporting emerging inbound tourism and export markets. 


The name and logo of the airline is based on Druk, the Thunder Dragon of Bhutanese mythology. Druk is a Bhutanese national symbol, and therefore very significant in Bhutan. The Druk is central on the Bhutanese Flag, holding jewels to represent wealth. In Dzongkha, Bhutan is called Druk Yul, or Land of Druk. The Bhutanese leaders are known as Druk Gyalpo - Dragon Kings - because of Druk.

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Airlines Logos inspired by Birds

It should not be a huge surprise to find many airline logos based on birds but have you ever wondered what are the most popular birds on airline logos. I did some research on this and the results are below. 

The two most popular birds are the crane and the eagle. The table below has a longer list. 

 Image Air Jamaica - Red-billed Streamertail
 Image Air Koryo - Crane
 Image Air Lithuania - Crane
 Image Air Mauritius - A red paille-en-queu
 Image Air Macau - A Dove with the wing also forming the shape of a lotus
 Image Air Niugini - A raggiana bird of paradise
 Image Air Seychelles - A pair of white fairy terns
 Image American Airlines - An Eagle
 Image Canadian Airlines - A Canada Goose
 Image Cebu Pacific - An Eagle
  Centralwings - A Skua
 Image China Yunnan Airlines - A peacock

Condor Airlines - A Condor
 Image Gulf Air - A Falcon
 Image  Kingfisher Airlines - A Kingfisher bird
 Image  LOT - A crane
 Image  Lufthansa - A crane
 Image  Mexicana - An eagle
 Image  Silk Air - A Seagull
 Image  TAROM - A swallow
 Image  Xiamen Airlines - A crane

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Brussels Airlines Logo - Design and History

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Brussels Airlines is a Belgian airline based at Brussels Airport. It operates to over 50 destinations in 20 European countries, as well as long-haul flights to East, Central and West Africa. Brussels Airlines was created following the merger of SN Brussels Airlines (SNBA) and Virgin Express.

The logo the letter b in lower case, made up of a series of red elipses.

  •   The "b" in a contemporary design style, symbolises both Brussels and Belgium.
  •   In graphic terms, the "b" is made up of a series of ellipses that represent the extended network of the airline, as well as the ground lights on an airport runway.
  •    The blue is a reminder of the values that are carried forward from SN Brussels Airlines while the red recalls the "low cost" colours of Virgin Express. In the airline sector, blue is generally reassuring and reliable while red is youthful and dynamic.  

Most planes have an altered 'b' logo after superstitious travellers complained about the thirteen dots bringing bad luck. The logo now contains fourteen dots.


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Delta Airlines Logo - Design and History



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Delta Air Lines, is a major United States airline headquartered in Atlanta, Georgia that operates an expansive domestic and international network, spanning North America, South America, Europe, Asia, Africa, the Middle East and the Caribbean. In terms of passengers carried (approximately 119 million in 2005),Delta is the second-largest airline in the world (behind American Airlines).

The current Delta Airlines logo is a comprises of two 3-dimensional triangles representing a larger triangle with the world DELTA next to it. The logo's origins can be traced back to 1959 logo which was the first time, the design was introduced. The logo (also called the widget) was inspired by the swept-wing design of the DC-8 airplanes. The red, white and blue represented the colors of the American flag. The logo has undergone some changes over the years with the the logo being placed sideways, made softer etc, but the current logo is probably the most significant change with the introduction of the solid red color. The 3-dimensional red widget logo reflects Delta's successful transformation into a highly-differentiated, customer-focused airline


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