The Kia logos is very simplistic, consisting of the letters K I and A in white with a Red background. The A however is designed differently and is missing the horizontal bar in between. I am not sure if it was done to give it an East Asian touch.

Kia Motors Company is a South Korean automobile manufacturer. Kia was founded in 1944
as as a bicycle parts maker and now produces passenger cars, vans and cargo trucks. Kia produced
the old Mazda brand cars. In October 1998, Hyundai was named the winning bidder for 51 percent of the parent company, Kia Motors Corp. The word Kia has origins in the Chinese language with the first syllable, ki, meaning to "arise or come up out of." The second part of the word, a, refers to Asia. So when you put it all together, Kia means to "arise or come up out of Asia."  Its slogan is "The Power to Surprise".

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Thomas  - The power to surprise!   |2009-05-24 14:43:45 I love how the slogan sometimes represents KIA's cars so well, they sure have "the power to surprise" when a brand new engine has the power to seize after 7500 miles before the car has even been in for the first service =D. But since I've only seen that twice, i guess they're cars aren't that bad after all. The U 1.6 VGT Engine is wonderful to drive! Reply 1   0

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