Car Logos

Abarth Logo - Design and History

dinesh.kini@gmail.com (Dinesh.com ) — Fri, 17 Jul 2009 00:00:00 +0000

Abarth is an Italian racing car maker founded by Italian-Austrian Karl (Carlo) Abarth in Turin in 1949. Abarth was sold to Fiat on July 31 1971, and the racing team sold to Enzo Osella. Abarth became the racing department of Fiat, managed by famed engine designer Aurelio Lampredi.

The Abarth logo consists of the following key elements

The shape of the logo represents a shield which symbolizes the notion of victory. You can find some of the other racing logos like Porsche also have a shield in their logo.
The red, white and green represent the colors of the Italian Flag.
The scorpion is the key part of the logo and represents the astrological sign of Karl Alberto Abarth who was born on November 15th 1908.
The red and yellow colors apparently represent the racing world.

Audi Logo - Design and History

dinesh.kini@gmail.com (Dinesh.com ) — Thu, 03 Sep 2009 00:00:00 +0000

The Audi badge the 'Four Rings' is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG. After the war the Audi name - which is Latin for "Hear!" - disappeared, but was revived in 1965, using the four rings as a logo. Also, the name is sort of a pun on 'hoerch', German for 'hear', name of one of the founders. The company itself is more than a century old.

The new logo, released in September 2009 changes the font and also improves on the 3-dimensional aspect of the rings.

BMW Logo - Design and History

dinesh.kini@gmail.com (Dinesh.com ) — Thu, 29 Dec 2005 00:00:00 +0000

BMW stands for Bayerische Motoren Werke or Bavarian Motor Company. The company was established in 1913 and based in Munich, Germany. It started out as an aero engine manufacturer, hence the company logo. The logo comprised of four quadrants of alternating white and blue color. It is a stylized representation of an airplane propeller spinning against the clear blue sky. The logo represents a white propeller blade against a blue sky. It reflects the origins of BMW as a maker of military aircraft engines during WWI. Also, white and blue are the traditional colors of Bavaria.

Citreon Logo - Design and History

dinesh.kini@gmail.com (Dinesh.com ) — Sun, 25 Dec 2005 19:39:29 +0000

The Citroen logo looks like something you might see on an American cartoon soldier - two inverted Vs. Andre Citroen - imagine one of those old black and white photographs with an ancient man in a white beard - started in the motor trade by building gear wheels before branching out into the motorcar, and the twin chevrons << are meant to represent gear teeth in honour of the old engineer's early fettlings

Ferrari Logo - Design and History

dinesh.kini@gmail.com (Dinesh.com ) — Sat, 11 Feb 2012 00:00:00 +0000

All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes. Baracca died very young on June 19, 1918, shot down after 34 victorious duels and many team victories.

He soon became a national hero. Baracca had wanted the prancing horse on his planes because his squad, the "Battaglione Aviatori", was enrolled in a Cavalry regiment (air forces were at their first years of life and had no separate administration), and also because he himself was reputed to be the best cavaliere of his team.

The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into english as mare garden or stud farm, into italian as "scuderia").

On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars, suggesting that it would grant him good luck, but it the first race at which Alfa would let him use the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari left the horse black as it had been on Baracca's plane; however, he added a yellow background because it was the symbolic color of his birthplace, Modena. The prancing horse has not always identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's father was in fact a companion of Baracca's and fought with him in the 91st Air Squad, but as Ferrari's fame grew, Ducati abandoned the horse; this may have been the result of a private agreement between the two brands. The prancing horse is now a trademark of Ferrari.

Fiat Logo - Design and History

dinesh.kini@gmail.com (Dinesh.com ) — Sun, 25 Dec 2005 19:45:18 +0000

The FIAT name is an acronym for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin), founded by a group of investors--Giovanni Agnelli among them--in 1899. The current Fiat logo has the letters F-I-A-T written with a silver line between each of them. The lines were added by the company’s design chief when one day passing under the factory, he noticed the sky at the backdrop of the huge FIAT letters on the top of the building. The lines added are actually the spaces that he saw in the name over the building and decided to keep it.

Ford Logo - Design and History

dinesh.kini@gmail.com (Dinesh.com ) — Sun, 25 Dec 2005 20:21:12 +0000

The Ford oval trademark is one of the best-known corporate symbols in the world and has been in regular use for more than 50 years. The script trademark dates back to the very beginning of the company when Henry Ford’s engineering assistant developed a stylised version of the words “Ford Motor Company”.

Hyundai Logo - Design and History

dinesh.kini@gmail.com (Dinesh.com ) — Mon, 16 Jan 2006 22:41:59 +0000

The Hyundai Motor Company (HMC) is a South Korean company manufacturing automobiles. Their automobiles are available in many countries around the globe. In 2003 it was South Korea's largest car maker and the world's seventh largest car maker.Its slogan is "Drive your way". Hyundai Motor Company is a division of Hyundai Motor Group which also manages Kia Motors

The Hyundai logo seen above is appears to be an oval shaped H (symbolizing Hyundai). It is also supposed to be symbolic of the company's desire to expand. The ovaloid shape indicates the company's global expansion and the slanted, stylized 'H' is symbolic of two people (specifically the company and customer) shaking hands.

Jaguar Logo - Design and History

dinesh.kini@gmail.com (Dinesh.com ) — Wed, 09 May 2007 02:00:00 +0000

Jaguar Cars Limited is a British based luxury car manufacturer, originally with headquarters in Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922,by two motorcycle enthusiasts, William Lyons and William Walmsley, and changed its name to Jaguar in 1945. The company has been owned by Ford since 1989.

The Jaguar logo is a Jaguar leaping across the company name. The leaping Jaguart is possibly built to represent the speed, power and quickness of the car. The Jaguar emblem is also placed on the front of the car.

Jeep Logo - Design and History

dinesh.kini@gmail.com (Dinesh.com ) — Fri, 24 Feb 2006 00:00:00 +0000

The Jeep logo as it stands currently represents the front of the vehicle. It consists of two circles representing the headlights and vertical bars representing the grill in the front of the car. The word Jeep runs on top of the logo.