Car Logos

Mercedes Benz Logo - Design and History

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The Mercedes-Benz logo is one of the most famous brands in the wor;d. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer.

When the patented name "Mercedes" was registered in September 1902 Daimler Motoren Gesellschaft had a successful brand name but still lacked a characteristic trademark. Then Paul and Adolf Daimler - the company founder’s two sons, and now in charge of the business - remembered that their father had once used a star as a symbol.


The image below shows the evolution of the star over the years

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Source: The Origin of the Star 

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