Hyatt House will be the new brand name of the all Hyatt Summerfield Suite hotels in addition to the ones acquired from LodgeWorks.
The logo is fairly simple and contemporary and comprises of the following elements.
- The 'H' is both in lower case and uppercase
- The lowercase 'h' is in the shape of a bed while
- The uppercase H has a curved square flag in a bold blue hue. Blue is the base color of the Hyatt brand which helps it stay connected to the brand yet have its own distinctive identity.
The name Hyatt House was selected as an identifier that signals a residential, welcoming, personal and hospitable experience. Hyatt House also has historical significance as the name of the first Hyatt hotel, which opened in 1957 at Los Angeles Airport LAX.
This video gives you an insight into the new hotel room design and features.
Please follow me on Twitter or subscribe to my Facebook page for updates.