Dinesh.com - Logos and More http://www.dinesh.com/ Sat, 15 Dec 2018 05:56:27 +0000 Joomla! - Open Source Content Management en-gb 2015 ICC Cricket World Cup Logo Design http://www.dinesh.com/history_of_logos/cricket_logos/2015_icc_cricket_world_cup_logo_design.html http://www.dinesh.com/history_of_logos/cricket_logos/2015_icc_cricket_world_cup_logo_design.html


The 2015 ICC Cricket World Cup will be the eleventh Cricket World Cup, and will be jointly hosted by Australia and New Zealand. Only the 10 test playing nations will participate in this event unlike the prior World Cups where the associate teams also participated. The ICC unveiled the Logo of ICC Cricket World Cup 2015 after the final of Cricket World Cup 2011 on 2 April 2011. Since the event is being jointly hosted by Australia and New Zealand, the logo is a mix of motifs taken from the indigenous people of Australia (Aborigines) and of New Zealand (the Maoris).

The selected motifs are:

* Maori Tohora symbolizing toughness, pride and tribal culture
* Aboriginal journey tracks symbolizing spirit of the land

The upper body is taken from the Moari motif while the legs and the bat are taken from the Aboriginal motif. The logo is designed to signify toughness, glory, resilience, connection and belonging.

The Australian arm of FutureBrand was invited to produce the logo for the ICC Cricket World Cup 2015.

Overall, I liked the logo as it incorporates the indigenous aspects of both countries much like how the 2011 ICC World Cup in India had a very sub-continental look. The colors though are slightly dull and probably could have been brighter. Looking forward to another exciting event starting in a few weeks.

Featured Cricket Logos History of Logos Sat, 03 Jan 2015 01:00:00 +0000
Am I an iPhonetard? http://www.dinesh.com/blog/am_i_an_iphonetard.html http://www.dinesh.com/blog/am_i_an_iphonetard.html

Every Fall, the tech world starts to get excited about the arrival of the new iPhones. Loyal Apple fans gather on one side of the ring and the Apple haters on the other side, ready to fight with gloves off. At this time, I often wonder if I am an iPhone-tard or just someone who is hooked into the Apple ecosystem, unable to get out. This year, I was particularly excited about the new lineup because there were rumors of the new screen sizes including a 5.5 inch phablet. I was reading all the rumor-mills, waiting for all the key dates and generally very excited about this new iPhone. I then started to wonder, have I become an iPhonetard? As I reflect back, I think I was unknowingly put through a series of tests that would help me determine if I was an iPhonetard or not.


Test Number 1 - The Keynote speech

I think the first test was the Keynote speech by Tim Cook and his team. It's a live streaming event where the new phones and other things are announced. It was right in the middle of my work day but I had to watch it. I had an early lunch, made sure all the various access methods were ready to go. Short of clapping at work when Tim Cook appeared on stage, I was fully hooked to this. I was tweeting, on Facebook, talking to my colleagues and generally very involved, even though the live cast was a bit of a disaster. Clearly, a sign of an iPhonetard.

iPhonetard 1 : Not iPhoneTard - 0



Test Number 2 - Pre-Order Date

The next big test was probably the night when I could pre-order the new iPhone. I had already been to the local stores to look at alternate phones of the same size (I actually touched a Samsung Note so that should count for something) and had made up my mind to get the 5.5 phablet. While I did not wake up at the time the pre-order site went online, I did set my alarm for 2 hours later. As it turns out, the Apple site crashed and did not come back online for 2-3 hours so I was able to wake up and order my phone with a 4 week delivery window. The fact that I woke up in the middle of the night was not a good sign in my quest to find out if I had become an iPhonetard.

iPhonetard 2 : Not iPhoneTard - 0

Test Number 3 - Trying my luck at an Apple Store

Black Friday sales and Apple product launches are not for  the faint-hearted and I have never ever stood in line for the launch of an Apple product, although I must confess I have been to a couple of Black Friday sales. With people camped out for days and knowing there was a shortage of the 6 Plus phones, I decided to pass on this. Thanks to Twitter, it was quite obvious that there was a possibility of a riot at some of these stores. Yeah for clawing back one point.

iPhonetard 2 : Not iPhoneTard - 1

Test Number 4 - The Big Day - Delivery

About 2 weeks after the launch of the new phones, I woke up to a message from Apple that my phone was finally ready for shipping and they had given me a UPS tracking number. From the time I got that number, I was checking my phone to see where the package was. It took them almost 4 days for it to even show up at some UPS distribution center in China. From there it made its way to South Korea, Hong Kong and then to Anchorage Alaska. On the morning of October 2nd, the UPS app said "On a truck, ready for delivery". The day had finally arrived when I would have my phablet. The entire day had gone by but no sign of the phone. With 3 minutes to spare in their 7:00 PM delivery window, my new phone finally arrived at 6:57 PM. I signed for it and turned around when my mother asks "Is that the new phone you were waiting for all day?". I immediately sensed something was going to come up, and it did. She goes "Tomorrow is Dussera, an auspicious day, lets open it after doing the pooja". If we all had a personal soundtrack playing around us, you would have heard the sound of a balloon deflating. I had waited so long, whats another day and so I had to go keep the box next to the wooden temple at home.

iPhonetard 2 : Not iPhoneTard - (Being an agyakaari son #winning)

While all the events leading up to the delivery of the phone had me strongly labeled as an iPhonetard, the one act of not opening the phone for another 12 hours gave me all the points for not being an iPhonetard. I finally have started to use the new phone and its thinner, faster, bigger but honestly I don't feel the level of excitement I felt going through the events leading up to the arrival of the phone. In about 2 years, I probably will be going through this again but hopefully there is no festival on the day my phone arrives. Also, my wife pointed out that the phone is so big that I look like I can listening to one of those transistor radios from the 70s and 80s .

 Perhaps, I am in denial about being an iPhonetard so would appreciate any feedback.


Featured Blog Fri, 03 Oct 2014 23:37:11 +0000
Vistara Logo - Design and History http://www.dinesh.com/history_of_logos/airline_logos/vistara_logo_design_and_history.html http://www.dinesh.com/history_of_logos/airline_logos/vistara_logo_design_and_history.html


In August 2014, the Tata Group and Singapore Airlines unveiled the logo, livery and uniform of their new joint-venture airline, Airline Vistara. Vistara hosted a big event in New Delhi on the 12th of August and was attended by senior members of both companies. The airline plans to offer 87 weekly flights during its first year of operation. Destinations will include Mumbai, Bangalore, Ahmedabad, Hyderabad, Srinagar, Patna and Chandigarh.


Vistara is derived from vistaar means €˜infinite expanse€™ in Sanskrit. It is the perfect cue for the airline that aims to push back the boundaries of air travel and create seamless experiences. Vistaar also conjures up the image most associated with a smooth flight €“ an endless, blue horizon. The Vistara star is derived from a Yantra, an ancient symbol that depicts an unbounded universe in a perfect mathematical form. At its heart, is an 8 pointed star derived from the compass rose that signals the brand€™s commitment to excellence in everything that it does. The logo and concept was designed by Ray+Keshavan and Brand Union.


The cabin crew uniform has been designed by fashion house Abraham & Thakore and will see the airhostesses wear smart kurtis and pants.

I personally am not awed by the logo but respect the concept and the simplicity. I like the concept of Vistaar and infinite expanse as it goes well with the notion of travel. I hope they do get to fly international sooner than the 5 years, so that their customers can experience international travel. The purple hue that has been chosen for the logo, livery and uniforms reminds me of the color scheme used by Thai Airways. I find that color scheme has a certain elegance. Overall a simple concept that is contemporary but based on traditional elements.

Other logos that are based on the star include - Macy's, Converse, Dallas Cowboys and Fedex Kinkos among others, while Heineken, Starbucks, On Star, Sirius make use the star in their logos.

Featured Airline Logos History of Logos Thu, 14 Aug 2014 17:08:00 +0000
Technology and the Tendulkar Era http://www.dinesh.com/blog/dinesh_blog/technology_and_the_tendulkar_era.html http://www.dinesh.com/blog/dinesh_blog/technology_and_the_tendulkar_era.html



With Sachin Tendulkar having turned 40 (the big 4 O) a few days ago and, numerous articles have been written about his remarkable career. I am a fan of this great cricketer but perhaps not a super-fan like many others who know every statistic and nitty gritty detail. Having lived in Bombay, I was able follow his career from early on due his records set in the Harris Sheild and Giles Shield tournaments. He made his debut back in 1989 at the young age of 16 years and 205 days against India's arch-rival Pakistan in Karachi and announced his retirement from ODI at the end of 2012.

As I was reminiscing about his career, I felt the desire to write something but any article on his stats, career, style and achievements had already been written. Perhaps it in the geek in me that felt I should write an article about how technological advancements in the 24 years since his international debut back, helped me follow his career. So here is my geeky look back at technology and the Tendulkar era.

Good Ol' SW Radio : It must have been a rainy monsoon night when I was lying in bed hoping that this scrawny 17-year old would get his first century of his career. Back in 1990, the cable TV revolution had yet to begin in India and we only had Doordarshan. The one way to catch up on scores was to wait for the newspaper in the morning or try and catch the BBC commentary on Short Wave radio. I had all kinds of wires hooked to my window grill to get the best signal. Tendulkar was on his first tour of England and India were in trouble having lost some early wickets in the final innings of the 2nd Test. Tendulkar had put up a brave fight and was inching towards his first hundred. As he got into the 80s and 90s, it was nerve wracking just listening to the commentary and I was hoping and praying that he would get his hundred. The moment finally arrived and this young lad got his first hundred (I get goose pimples thinking about it) and saved India from a defeat. It was probably a scratchy signal but it allowed me to experience his first 100. Who knew he had 99 more centuries ahead of him.

Internet Relay Chat (IRC) : For the next 3-4 years, I was able to follow his career on TV and Radio and he had blossomed into a confident batsman and was an established member of the Indian cricket team. In 1993, I left the country and with that it became harder for me to follow him. At  that time, I was introduced to the Internet, which was largely used in academic circles. On our Unix workstations, there used to be an application called the Internet Relay Chat (IRC). IRC had thousands of chat rooms where you could login and chat on topics related to that channel. One of the popular rooms was #cricket where folks discussed cricket. When there was a live game, volunteers would provide live commentary of the game or regular score updates. For the next couple of years, I followed Sachin's career watching text messages as I worked on my assignment. It still remained exciting just sitting there watching text scroll by with little to no visual description of the shot but still as exciting.

World Wide Web : Towards the end of my studies, the world wide web had started to get popular because of the graphical browser Mosaic (then went on to become Netscape). With the rapid growth of the web, scores and other details started to move to the Web and somewhere in 90s, cricinfo.com was born. Cricinfo has its roots in the #cricket IRC channel and it became the most popular cricket website. With all the browser innovation, watching cricket on the web became more engaging as one could see graphics, stats and other information. For most of the 90s and into the 2000s, I followed his career on the web. During that period, Sachin had become the World's leading batsmen and it was a pleasure following him, even though it was reading an auto-refreshing web page. (For a while, cricinfo also offered live audio commentary for a fee but it did not really take off)

Willow TV and YouTube : In the decade since I left my grad school, the world wide web had grown beyond anything I would have imagined. The web was now available to people in their homes, most had dial-up services but broadband was catching on in the US. In the era of broadband communications, was born Willow TV. Willow TV allowed users to watch live video on computers via the Internet. I could now watch Tendulkar play thousands of miles away and not have to leave anything to my imagination. In 15 years, I had gone from listening to a scratchy SW radio commentary to watching him live on streaming video. By 2010/2011, YouTube was a sensation and was now Willow TV and YouTube were streaming cricket in High Definition.

Smartphone : With the launch of the iPhone, smartphone innovation took off in 2007/2008. Smartphones became more than phones and became multi-function devices where you could even watch TV. Willow TV started offering a mobile app allowing me to watch my cricket games anywhere I was. Almost 25 years later, I find myself in bed again but I am watching a crystal clear HD picture of the Little Master play. Times have changed, technology has changed but I get the same chill every time he plays and gets close to a 100. Agonizing as it was, he finally got his 100th 100.

Sachin Tendulkar is a rare sportsman who is not only amazingly gifted and talented, but very humble. In almost 25 years, this man has achieved every possible feat in the sport while technology has allowed me to follow this great sportsman from a scratchy audio signal on a radio to a crystal clear High Definition picture. Which achievement is bigger, Tendulkar's or the progress of technology? I leave it to you to decide.


Featured Dinesh Blog Blog Sun, 22 Sep 2013 00:00:00 +0000
Baltimore Ravens Logo - Design and History http://www.dinesh.com/history_of_logos/nfl_logos/baltimore_ravens_logo_design_and_history.html http://www.dinesh.com/history_of_logos/nfl_logos/baltimore_ravens_logo_design_and_history.html


Image       The Baltimore Ravens are a professional American football team based in Baltimore, Maryland. They compete in the AFC North Division of the American Football Conference (AFC) in the National Football League (NFL). The Ravens have won two Super Bowl titles, Super Bowl XXXV, in the 2000 season against the New York Giants. They won again in the 2012-2013 season. The Ravens have been a leading team in the NFL in the last few years having made many playoff appearances in that time. They are known for their tough defence lead by Ray Lewis (who announced his retirement at the end of the 2012-2013 season)

The Ravens were chosen from a  Baltimore Sun telephone poll in 1996, the name is borrowed from a well-known poem by Baltimore native Edgar Allen Poe. Poe lived in Baltimore before his death in 1849 and his body is buried in Baltimore. The Ravens logo consists of a mean looking Raven in the team colors of purple and gold with the letter B. The mean looking Raven fits well with the strength of the team - mean defense.
Featured NFL Logos History of Logos Fri, 30 Aug 2013 00:00:00 +0000
Miami Heat Logo - Design and History http://www.dinesh.com/history_of_logos/nba_logos_design_and_history/miami_heat_logo_design_and_history.html http://www.dinesh.com/history_of_logos/nba_logos_design_and_history/miami_heat_logo_design_and_history.html



The Miami Heat are a professional basketball team based in Miami, Florida, United States. The Heat were formed in 1988 as an expansion franchise along with the Charlotte Hornets and they along with the Orlando Magic are the only two NBA franchises to represent the state of Florida. The Miami Heat have had some up and down years through their life in the NBA and finally won the Championship in 2006 defeating the Dallas Mavericks. In 2010, the Heat shot into the limelight by signing LeBron James and Chris Bosh to join Dwanye Wade creating what they believe will be a multi-Championship winning team (some call them the Heatles, while others called them the cHeats)

The origin of the name Heat are sketchy but obviously reflects the year-round hot/warm weather of Miami. It is said that the name was selected in some type of contest.

The logo is pretty simple and shows the follow main elements

  • A basketball on fire going through a basketball hoop.
  • The T on the word Heat also shows a little flame on the top
  • The color red is the prominent color on the logo and is also the color of their jerseys

The images below shows the old and current logo. The previous logo was very similar and was changed in 1999.


Featured NBA Logos - Design and History History of Logos Fri, 24 May 2013 00:00:00 +0000
SuperBowl XLVII 2013 Logo Design http://www.dinesh.com/history_of_logos/nfl_logos/superbowl_xlvii_2013_logo_design.html http://www.dinesh.com/history_of_logos/nfl_logos/superbowl_xlvii_2013_logo_design.html



Super Bowl XLVII will be the 47th annual edition of the Super Bowl in American football, and the 43rd annual championship game of the modern-era National Football League (NFL). The game, to be played on February 3, 2013, will pit the champions of the AFC, the Baltimore Ravens and the NFC champion, San Francisco 49ers and will be held at Mercedes Benz Superdome in New Orleans, Louisiana. This will be the first time in history that two brothers are head coaches of the respective teams. Hence this event has been unofficially nicknamed, the Harbaugh Bowl or the SuperBaugh.

The Super Bowl logos underwent a major change a few years ago and some new rules were introduced to standardize the Super Bowl logos. Starting with the 2011 Super Bowl, the theme of the logo will basically remain the same. The only differences from year to year are the stadium backdrop and the Roman numerals for the game. For this Superbowl, it means the logo displays the Superdome in the background with the Vince Lombardi Trophy sitting on top of the Roman numerals for the game. The city hosting the event is at the bottom of the logo.

SuperBowl XLVI will be between the AFC Champions - Baltimore Ravens and the NFC Champions - San Francisco 49ers. 

I am personally not thrilled with this decision by the NFL. If you look at the Super Bowl logos from the past you can see they each had a unique style that represented various aspects of the region, the country, the game etc. Some logos were really well designed and some were cheesy, but that was the fun of it. Going forward, all the logos are going to the equally standardized (read Boring!!!)


See all the SuperBowl Logos here.

See the SuperBowl XLII Logo and the SuperBowl XLI Logo.

Featured NFL Logos History of Logos Tue, 29 Jan 2013 00:00:00 +0000
Pro Bowl 2013 Logo Design http://www.dinesh.com/history_of_logos/pro_bowl_logos/pro_bowl_2013_logo_design.html http://www.dinesh.com/history_of_logos/pro_bowl_logos/pro_bowl_2013_logo_design.html



The Pro Bowl is the all-star game of the National Football League (NFL). Since the merger with the rival American Football League (AFL) in 1970, it has been officially called the AFC-NFC Pro Bowl, matching the top players in the American Football Conference (AFC) against those in the National Football Conference (NFC). Currently, players are voted into the Pro Bowl by the coaches, the players themselves, and the fans.The Pro Bowl has been played in Hawaii since 1970 except for 2009 when it was held in Miami. The 2013 game will be held in Hawaii as well and will be played on Jan 27th, 2013, a week before Super Bowl XVII.

The Pro Bowl logo, just like the Super Bowl logo has been standarized in 2011 and has taken the same black & white steel feel to it. The logo consists of the following  key elements 

  • The logo is in the shape of the Pro Bowl trophy, which is basically the shape of a football.
  • There are 4 stars on each side representing the 4 conferences in the AFC (AFC North, AFC South, AFC East, AFC West) and the NFC (NFC North, NFC South, NFC East, NFC West)
  • The only non black and white element of the logo is the colorful NFL logo at the bottom of the trophy.

Once again, much like the new Super Bowl logo which is black and white and allows little change, I prefer the more colorful logos which changed every year. It was always exciting looking forward to a new logo which more often than not, hit the mark.

See all the SuperBowl Logos here.

See the SuperBowl XLVII Logo and the SuperBowl XLVI Logo.

Featured Pro Bowl Logos History of Logos Sat, 26 Jan 2013 00:00:00 +0000
New Orleans Pelicans Logo - Design and History http://www.dinesh.com/history_of_logos/nba_logos_design_and_history/new_orleans_pelicans_logo_design_and_history.html http://www.dinesh.com/history_of_logos/nba_logos_design_and_history/new_orleans_pelicans_logo_design_and_history.html



The New Orleans Hornets are a professional basketball team based in New Orleans, Louisiana. They play in the Southwest Division of the Western Conference of the National Basketball Association. The franchise began play during the 1988€“89 NBA season as the Charlotte Hornets, based in Charlotte, North Carolina, where they were located for fourteen seasons. Following the 2001€“02 season, the team relocated to New Orleans, becoming the New Orleans Hornets In January 2013, the Hornets announced that they would change their name to the New Orleans Pelicans from the 2013-14 NBA season. The new name is taken from Louisiana's state bird, the Brown Pelican. With the new name also came a new logo - a menacing pelican holding a basketball in a blue, gold and red color scheme.

On closer inspection of the logo, there are a number of distinct elements of the logo and I will discuss the aspects that I have been able to read and pick up on

  • The font of the city "New Orleans" is the same as the font found on the street signs of the French Quarter, a famous part of this great city. 
  • At the top of the logo, is the most notable symbol of the city, the Fluer-De-Lis (which can be see in the city and is also the basis of the New Orleans Saints logo
  • The crescent is also an important symbol of the city because the city was called the "Crescent City" back in 1835. The city is located on a semi circle bend of the Mississippi river. 
  • Apparently the pelican is mean bird and that is reflected in the logo, which I hope will bring some toughness to the players in the team (like the Chicago Bulls logo
  • The color blue is associated with the state, gold with the city and red just adds a good mix.


After moving from Charlotte and being displaced for a while, the team may have lost its identify. In order to give the team its identity back, the new logo and name change is warranted and I feel is a good change for the team. The logo is nice and colorful, identifies well with the state and city and certainly a step up from the currently boring white and teal colors of the Hornets. The team has a future superstar in Anthony Davis, who may be a long term player for them. Having his era start with a new branding is a step in the right direction and may be the dawn of a championship winning team.

Featured NBA Logos - Design and History History of Logos Fri, 25 Jan 2013 00:00:00 +0000
New England Patriots Logo - Design and History http://www.dinesh.com/history_of_logos/nfl_logos/new_england_patriots_logo_design_and_history.html http://www.dinesh.com/history_of_logos/nfl_logos/new_england_patriots_logo_design_and_history.html


The New England Patriots, commonly called the "Pats", are a professional American football team based in the Greater Boston area, playing their home games in the town of Foxborough, Massachusetts. The team is part of the East Division of the American Football Conference (AFC) in the National Football League (NFL). The team changed its name from the original Boston Patriots after relocating the team to Foxborough in 1971, although Foxborough is a suburb of Boston, 22 miles (35 km) away. For the greater part of the 2000 decade, they have been quite the dominant team led by coach Bill Belichick and quarter-back Tom Brady. The team was named the Patriots because of the area€™s heritage as the birthplace of the American Revolution.

The Patriots introduced their current logo in the 1993 season when the team underwent a major change in the uniform, colors and logo. The logo is a silhouette of a patriot with the primary colors of the US flag (Red, White and Blue) and a star on the hat. The Patriots logo is also known as the "Flying Elvis" to some because of its slight resemblance to Elvis Presley's long sideburns.

Featured NFL Logos History of Logos Mon, 14 Jan 2013 00:00:00 +0000
Green Bay Packers Logo - Design and History http://www.dinesh.com/history_of_logos/nfl_logos/green_bay_packers_logo_design_and_history.html http://www.dinesh.com/history_of_logos/nfl_logos/green_bay_packers_logo_design_and_history.html


The Green Bay Packers are an American football team based in Green Bay, Wisconsin. They are members of the North Division and are the second-oldest franchise in the NFL. The Packers were founded in 1919 by Earl "Curly" Lambeau (hence the name Lambeau Field on which the team plays) and George Whitney Calhoun. The Green Bay Packers have won thirteen league championships (more than any other team in the NFL) including nine NFL Championships prior to the Super Bowl era and four Super Bowl victories in 1967, 1968, 1996 and 2011.

The Packers are America's first pro football dynasty and also the first franchise to utilize corporate sponsorship. In 1919, the Indian Packing Company gave the team $500 for uniforms and equipment, hence the name "Packers". The Packers are an anomaly in American sports as they are from a very small town in Wisconsin but have a huge national following and huge success as well. The Packers are pretty much taking over from the Dallas Cowboys as "America's Team".



The oval "G" logo was created in 1961 by Packers equipment manager George "Dad" Braisher. To most people's minds, the "G" stands for "Green Bay". However, when the logo was designed and adopted, it was determined the "G" would stand for "Greatness". The team actually used a number of different logos prior to 1961, but the "G" is the only logo that has ever appeared on the helmet. Although the Packers have granted limited permission to other organizations to utilize a similar logo, notably the University of Georgia and Grambling State University, the Packers hold the trademark for it.

In the 1930s and 1940s, Green Bay used Blue and Gold as their primary colors but by the 1950's changed it to Green and Gold. The color scheme yields the common Packer nickname, "The Green and Gold" which they have maintained until this date.

Featured NFL Logos History of Logos Thu, 10 Jan 2013 00:00:00 +0000