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Euro 2012 Logo Design

 

Euro 2012 Logo Design 

The 2012 UEFA European Football Championship, commonly referred to as Euro 2012, will be the 14th European Championship for national football teams sanctioned by UEFA. The final tournament will be hosted by Poland and Ukraine between 8 June and 1 July 2012. It is the first time that either nation has hosted the tournament.

The logo for the tournament shown alongside is the stalk of a flower with three branches

  • A ball is depicted around the central flower with bright yellow sunflower colors 
  • The left flower is bright red and white to represent the colors of Poland€™s flag and 
  • The right flower being yellow and blue to represent the colors of Ukraine€™s flag 
  • Within each flower is the silhoutte of a person with their arms wide open 
  • The colors of the log are very bright and apparently inspired by nature such as the green stems and the yellow sun.

The logo takes its lead from €˜wycinanka€™, a traditonal art of paper cutting practised in rural areas of Poland and Ukraine.

The event slogan is "Creating History Together".

I personally like the logo a lot. The bright colors certainly drawn your attention and will look nice on all the souvenirs that will be sold. The floral pattern is also nice and it incorporates the colors of the host nation's flag. Lets hope that Poland and Ukraine are able to put up a great show.

Read more: Euro 2012 Logo Design

Oklahoma City Thunder Logo - Design and History

 Oklahoma City Thunder Logo - Design and History

The Oklahoma City Thunder are a professional basketball franchise based in Oklahoma City, Oklahoma. They play in the Northwest Division of the Western Conference in the National Basketball Association. Formerly known as the Seattle SuperSonics, the team relocated to Oklahoma City in 2008. Shortly after announcing the move to Oklahoma City, the team announced their name as the "Thunder" and unveiled their logo. Since the team was moved to OKC, the team has had a good run of success in 2011 and 2012 with its stars like Kevin Durant, James Harden and Russell Westbrook.

The logo contains the following key elements

  1. The center of the logo is a shield with the basketball to represent the game.
  2. The color scheme is apparently a rainbow of some kind and consists of the following colors.

               - Light Blue which is the color found on the Oklahoma state flag
               - Thunder Red - a mixture of colors that represents the state's two big sports schools - Oklahoma University and Oklahoma State University
               - Sunset Yellow

     3. The letters, OKC - Oklahoma City and the team name 'Thunder' are quite prominent and use the dark blue color

The name Thunder was the most popular choice for the team logo, primarily because of the powerful storms that occur in the area know as Tornado Alley. Wind, Barons, Marshalls, Energy and Bison were some of the names under consideration.

Overall the logo is quite plain and does not make me go "Wow". The logo does not have anything obvious to represent the state or the city (like the Denver Nuggets logo shows the snow capped peaks). It does not have anything to represent the Thunder, except perhaps the orange and blue streaks that look like Lightening.

Other notes on the logo 

- The Thunder worked with Ackerman-McQueen, Oklahoma City, and the NBA to develop the logo.

- The logo was launched with the AC/DC's big hit Thunderstruck".

Read more: Oklahoma City Thunder Logo - Design and History

Brooklyn Nets Logo - Design and History

 

Brooklyn Nets Logo - Design and History

    

The Brooklyn Nets are a professional basketball team based in the New York City borough of Brooklyn. They are members of the Atlantic Division of the Eastern Conference in the NBA. The team is one of two NBA franchises playing in New York City, along with the New York Knicks. Popular rapper and businessman Jay-Z is also a part owner of the Brooklyn Nets.

The Brooklyn Nets were called the New Jersey Nets until the end of the 2011-2012 NBA season after which they were relocated to Brooklyn, NY. In May 2012, the Nets unveiled two logos for their organization, a primary and a secondary logo. The new primary logo retains the shield from its New Jersey Nets logo but adds the 'B' for Brooklyn. The basketball has been on every logo of the franchise since 1967 when they were called the New Jersey Americans. This logo continues that traditional as well. Brooklyn is also displayed prominently at the bottom to round out the design of the primary logo.

The secondary logo, takes off from the primary logo by retaining the basketball and  the B, but "Brooklyn" and "New York" surround the ball.

The logos have been designed by Jay Z and will have a black-and-white color scheme, which apparently pays homage to the old New York subway signage system.

Overall, the approach taken by the Brooklyn Nets is quite different because they have gone with a Black and White theme which make make it hard to put the logo on certain colors. However the Black and White combination can also be used quite effectively due to its striking contrast. No NBA team has B/W uniforms but many soccer teams use B/W uniforms and they look sharp. Time will tell how the logo will be received. Hopefully, the Brooklyn Nets will have more success than the NJ Nets.

Read more: Brooklyn Nets Logo - Design and History

2012 NCAA Mens Final Four Logo - Design and History

 

2012 NCAA Mens Final Four Logo - Design and History     The 2012 NCAA Men's Division I Basketball Tournament is a single-elimination tournament involving 68 schools playing to determine the national champion of men's NCAA Division I college basketball. It began on March 13, 2012 and will conclude with the championship game on April 2 at the Mercedes-Benz Superdome in New Orleans. The event is also popularly known as March Madness because most of the US gets completely involved in this contest with a number of office and online pools going on. With no other major sporting event in the US at this time, its the most discussed event in March.

The logo for the 2012 Final Four is shown above and its pretty bland with little to no creativity (see some of the older logos below)

- The logo has the NCAA along with the basketball
- It has the 2012 Final Four and finally
- the location of the event - New Orleans. The colors and the decorations around New Orleans are Black and Gold which are the colors of the New Orleans Saints.

Hope the games are more exciting than the logo. Click the Read More link below for historical logos.

Read more: 2012 NCAA Mens Final Four Logo - Design and History

2012 NBA All-Star Game

 

2012 NBA All-Star Game 

The 2012 NBA All-Star Game is an exhibition basketball game between players selected from the league's Western Conference and the Eastern Conference that will be played on February 26, 2012 at the Amway Center in Orlando, Floria. The game will be the 61st edition of the National Basketball Association (NBA) All-Star Game and will be played during the 2011€“12 NBA season. Orlando will hosting the event for the 2nd time in its history.

The Logo for the event is shown above and the following are some of the key elements in the logo.

  1. The key aspect of the logo is the shooting star in light blue and black colors, which are also the primary colors of the Orlando magic logo. The Star is prominent to reflect the "All Star" Game.
  2. The Star has the pattern and shape of the basketball as well.
  3. The big Star also has a 3 small stars on it which have been taken from the Orlando Magic logo (perhaps to reflect the magic of Disney)
  4. The All Star font is very not the same as the one used by the Magic but does remind me of something that I am unable to pin down as I write this post.
  5. The location - Orlando 2012 is also prominent at the bottom and the NBA logo is thrown in the middle.

Overall, its a very ordinary logo. The logo does not reflect much about the city of Orlando (except perhaps the Disney magic stars). The colors are fairly dull as well. Hope the game, dunk contest and other events are more entertaining than the logo.

See the history and design of some NBA Logos

Read more: 2012 NBA All-Star Game

Ferrari Logo - Design and History

Ferrari Logo - Design and History

All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes. Baracca died very young on June 19, 1918, shot down after 34 victorious duels and many team victories. 
 
He soon became a national hero. Baracca had wanted the prancing horse on his planes because his squad, the "Battaglione Aviatori", was enrolled in a Cavalry regiment (air forces were at their first years of life  and had no separate administration), and also because he himself was reputed to be the best cavaliere of his team.
 
The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into english as mare garden or stud farm, into italian as "scuderia").
 
The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into english as mare garden or stud farm, into italian as "scuderia").
 
On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars, suggesting that it would grant him good luck, but it the first race at which Alfa would let him use the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari left the horse black as it had been on Baracca's plane; however, he added a yellow background because it was the symbolic color of his birthplace, Modena. The prancing horse has not always identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's father was in fact a companion of Baracca's and fought with him in the 91st Air Squad, but as Ferrari's fame grew, Ducati abandoned the horse; this may have been the result of a private agreement between the two brands. The prancing horse is now a trademark of Ferrari.
 

Read more: Ferrari Logo - Design and History

Cricket is a popular sport in the Commonwealth countries and fans in countries like India are very passionate about the sport. This section of the website will attempt to document and describe the design and origins of cricket logos. If you have any additional information about cricket logos,  please send me the information.


The end of the last century resulted in a lot of Internet companies (also called dot-com companies) coming up in the limelight and today are very serious business. Companies such as Amazon.com, Buy.com and EBay come to mind. This section highlights the discusses the origins of these logos. If you have any information about the history of some these logos, please contact me.



The Open Source movement has really moved along in the last decade and a lot of products, software etc are now part of our everyday life. I think there is hardly a day when I don't find myself Wikipedia. This section discusses the origin of logos of some of the Open Source tools and technologies. If you have a recommendation for a logo, please send me a note. 



This category of the website contains the design and history of Major League Baseball (MLB) logos. MLB is the biggest baseball league in the United States.  If you have any information about the history of some these logos, please contact me.


This category of the site discusses the design and origins of some of the famous logos. Some of the logos are discussed in specialized categories on this site. If you have any information about the history of some these logos, please contact me.


Political Parties have very interesting logos and backgrounds behind them. This category of the History of Logos section discusses the history, design and origins of political logos. If you have any information about the history of some these logos, please contact me.





The Olympics are considered to be the greatest sports show on earth held once every 4 years. This section of the website uncovers the design and history of some of Olympic logos.







This category contains information about the design and history of large corporations around the globe. Most of the large corporations will typically be Fortune 500 companies and whose logos did not fit into any one of the other categories defined on this site.





Companies, brand and logos are born everyday but every so often, very famous logos and brands die for various reasons. In 2008 and 2009, with the global economic turmoil, many long standing companies met their end and with them died their logos. Many times, companies change their logos to re-brand their product. This category lists some of the popular logos that met their end.






Technology is at the heart of everything we do. In today's environment, some of the emerging technologies have their own logo which typically has a deeper history and meaning behind it. This section of the website tries to discover the meaning behind these logos. If you have any information about the history of some airline logos, please contact me.



NFL is arguably the most popular sport in the United States. Each team has a rich history behind its logo especially some of the old teams. This section of the site tries to document the origins of the logos such as the Chicago Bears Logo, the Pittsburgh Steelers Logo and the SuperBowl Logos etc. I hope you find this category of the site useful. If you have any information about the history of some these logos, please contact me.




 

Companies come up with great logos, but there is always someone out there who can make fun of it. While I love figuring out the history of these logos, I also love the logo parodies. This section of the website looks at some parodies of famous company logos.

A lot of creative people have come up with parodies of some of the famous companies and this category of the site is a collection of those parody logos. I don't claim ownership of creating these logos. I just collected these from the Net and hopefully you will find this collection useful.

Please let me know if you have any more such parodies and I will add them to the collection.  If you think that this is your copyright, I will gladly remove it from my site or provide a reference. Enjoy!


What makes a brand great? There is no easy answer for it. However, companies around the world spend millions and millions of dollars every year trying to get to the top or retain their position in the branding race. Although, I do not work in advertising and marketing, I have been very fascinated by the design of corporate logos and while some are just plain and boring, some have a very long history behind the logo. This section of the website attempts to document the history of some of the world's most recognized brands.  You can select from one of the categories below.

Airline Logos Beer Logos Car Logos Clothing Logos
Comic Book Logos Football Logos Hotel Logos IT Logos
Logo Parodies Miscellaneous Logos MLB Logos Monument Logos
Movie Studio Logos NBA Logos NFL Logos Non Profit Organization Logos
Open Source Logos Political Logos Restaurant Logos Rock Band Logos
Sports Logos Technology Logos World Famous Logos

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According a 2007 Business Week survey, the top 10 brands are listed below

1. Coca-Cola
2. Microsoft
3. IBM
4. General Electric (GE)
5. Nokia
6. Toyota
7. Intel
8. McDonalds
9. Disney
10. Mercedes-Benz

Please visit the main History of Logos page to see the history of over 150 logos.

 

The logos listed here are ones that I have been unable to categorize but found them to be interesting nonetheless. Eventually these logos will get a category. If you have any information about the history of some these logos, please contact me.



I am big sports fan. Its not like I remember every sports stat or remember every game, but I do like to watch sports on the TV and the NBA is one of my favourite league to watch. This section of the website contains the design and history of the NBA teams such as the Lakers, Spurs, Pistons and all the NBA teams. 

The fabled Jerry West, otherwise known as "Mr.Clutch," is the player in profile on the official NBA logo. As his biography on NBA.com points out, "West is widely regarded as one of the greatest guards in the history of the game. Not especially gifted by height or athleticism, he was a notoriously driven player who broke his nose nine times and often had to be carried off the court. "

I hope you find this section of the site entertaining.  If you have some information about NBA logos you would like to share, please send the information. Some of the information and logos were used from Chris Cramer's Sport Logo  page.




Bere is argaubly one of teh msot poupular alocoholic bevreages on the palnet. All aruond teh wolrd, teh bgi and smlal bere manuafcturers aer competing to build the brands in the market place. This section of the website aims to describe the history and meaning behind some of the most popular beer logos in the world. I may not have the history and meaning behind all the logos, but I will be attempting to researching and adding that information in on a regular basis.



People love to eat out these days. Have you ever looked at a restaurant logo and wondered about that logos origins. If you have not, maybe its time you did. This category contains the design and history of restaurant logos. If you would like me to include a logo, please send me a note.  






Clothing brands are a status symbol today. Most clothing companies such as Gap, Calvin Klein etc make the most of putting their logos on any clothing item that they make. Think of all the free advertising you are doing for them. This section describes the origins of some of the popular clothing logos. If you have any information about the history of some these logos, please contact me.






Football is by far the most popular sport in the world, except in the United States where they refer to football as Soccer. People around the world are passionate not only about their own countries, they are at times more passionate about their local clubs. Some football clubs such as Manchester United, Real Madrid, Liverpool, Arsenal and their players are household names around the world. This category of the website lists the logos of some of the popular Football logos from various leagues around the world including the American version of Football, the NFL.  If you have any information about the history of some these logos, please contact me.

Major League Soccer - MLS
National Football League - NFL


A lot of the non-profit organizations have some very interesting logos. This category of the website will examine the history, orgins and design of some of the famous non-profit organizations such as Green Peace, Austism Speaks etc. If you have any information about the history of some these logos, please contact me.



I work as a Software Engineer and so obviously IT logos are part of my everyday job. The history behind some of the logos is very rich and interesting like the IBM logo which has gone through changes over the years before settling down on the current logo. The design of the Sun Microsystems logo is something I find very simple, yet brilliant. This section of the websites covers the design and history of some of the most recognized logos in the IT industry. I hope you find this section useful.


This section contains details of the design and history of some of the popular hotel logos.  If you have any information about the history of some these logos, please contact me.


More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.




Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as  the Toyota Logo and the Ford logo.  I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note. 

 

There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos.  I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.

 

 

A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.