Paramount Pictures Logo - Design and History

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Current Logo

Paramount Pictures Corporation is an American motion picture production and distribution company, based in Hollywood, California. It has become the longest-lived American movie studio ever, in existence for 95 years. Paramount is owned by media conglomerate Viacom.

The distinctively pyramidal Paramount mountain has been the company's logo since its inception and is the oldest surviving Hollywood film logo. Legend has it that the mountain is based on a doodle made by W. W. Hodkinson during a meeting with Adolph Zukor. It is said to be based on the memories of his childhood in Utah. Some claim that Utah's Ben Lomond is the mountain Hodkinson doodled, and that Peru's Artesonraju is the mountain in the live-action logo.


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