Vruksha Logo - Design and History

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Vruksha The Charities is a group of not-for-profit organisations in India started by a group of  likeminded professionals committed to the cause of humanitarian and environmental concerns. Couple of charities and foundations were founded by Vruksha. The organisations are active across a broad range of areas including opportunity and enterprise, education, health, the built environment, responsible business, the natural environment and the arts. The charities reflect INDIA€™s long-term and innovative perspective, and seek to address areas of previously unmet need. I stumbled upon the site one day and was intrigued by the logo. The meaning behind the logo was described to me by Suresh and is shown below.

  •  The Blue Color represents Vruksha's trustworthiness and commitment. It also represents Health, peace, and dream.
  •  The Yellow color represents Hope and Happiness giving to the deserved people. Yellow is sunshine.  On the one hand it denotes Happiness and joy.  Yellow shines with optimism, enlightenment, and happiness and  yellow carry the promise of a positive future. 
  •  The two people who are in the form of Trunk represents the people who are deserved.
  •  The green Shade represents that it is providing Hope and happiness to those people who are in need, on the other hand 
    the green color also represents the environmental concerns and protection

Source: http://www.vruksha.org/index.html

See the Logo of MindTree Consulting, another Tree Based Logo.

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