Sify Logo - Design and History
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Sify Technologies Limited is a major ISP company based in Chennai, India. It is a large internet network provider in India, with a wide array of internet based services. In January, Sify Technologies unveiled a new corporate identity.
The new logo is a reflection of Sify's outlook and nature of business: a fresh, vibrant and eco-friendly green signalling a new,paper-free world, counterpoised by a business-like, dependable grey. The fonts are distinctive and futuristic. In graphic terms, the dot over the 'i' in the name has moved forward, and stands for the Company's promise to keep its customers and stakeholders ahead. |
This is probably one of the first Indian companies to take a stance on eco-friendliness. Oddly, Xerox which unveiled their new logo today also chose a lower case text for the name.
Xerox Logo - Design and History
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Xerox Corporation unveiled their new logo in January 2007. The new logo is the biggest change in its corporate history and reflects a transformation of the company from a document management company to a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large. The new Xerox logo is now a lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with lines that link to form an illustrative "X," representing Xerox's connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms. Xerox settled on lowercase letters because they seemed friendlier, and on a deeper red and a thicker font, to stand out better on the Web and on high-definition television. |
eBay.com Logo - Design and History
eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell goods and services worldwide. In addition to its original U.S. website, eBay has established localized websites in several other countries. eBay Inc also owns PayPal, Skype, and other businesses. eBay.com is now one of the largest internet sites in the world and hosts millions of auctions at any given point on time.
The eBay logo has intrigued me because its so simple and childlike in a way, but I have never been able to find out the origin of the logo until I stumbled upon one of the articles listed below in the reference section.
eBay.com started as an auction site in September of 1995 under the name AuctionWeb. The first logo that it put up was simple black text that said Auction logo on a black and white gradient bar. This logo was apparently referred to as the "Death Bar" logo (shown above)
The current logo was designed by Bill Cleary of the CKS group. The current logo was picked out of the many logos that were designed. Some of the key aspects are listed below
- The primary colors of the logo depict fun, excitement and childlike energy.
- The overlapping letters of the logo are suggestive of the bonding within the eBay user community.
- The letters are not on the same level, they have what graphic artists call €œbaseline shift€. It gives the logo an offbeat feel and shows that company is not averse to change and that its a dynamic company that is always evolving.
- The unusual capitalization of the letters also shows that company accepts change when it is for good. Letter B is not capitalized in the logo even though the name of the company is written as eBay. Designers at CKS thought a capital B would look like a roadblock in the middle of the logo so they capitalized letter Y instead.
LG Logo - Design and History
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LG is a large South Korean conglomerate, which produces electronics, mobile phones, and petrochemical products and operates subsidiaries like LG Electronics. The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The LG brand originated from Lucky Gold Star. The company now tries to promote its new tagline "Life's Good". The LG logo shown alongside is a fairly interesting logo. As you can see the logo has the alphabets, L & G in the form of a face. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. |
- The letters "L" and "G" in a circle symbolize the world, future, youth, humanity and technology. The symbol also represents LG's efforts to maintain close relationships with our customers worldwide.
- Red, the main color, represents friendliness, and also gives a strong impression of LG's commitment to the best.
ABN AMRO Logo Design and History
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The ABN AMRO name is derived from the initials ABN (Algemene Bank Nederland) and AMRO (Amsterdam-Rotterdam Bank), the founding banks of ABN AMRO in 1991. When and where was ABN AMRO founded? ABN AMRO was created by the merger between ABN Bank and Amro Bank on 22 September 1991 in Amsterdam. The date of incorporation of bank is 29 March 1824 in the Hague.
The current logo, typography and typeface was designed by Landor Associates. The shield symbolises reliability, tradition, protection and security, the colour combination green (turquoise), yellow and grey sets it apart from logos of predecessors and rivals while at the same time being very modern, distinguished and clear.
Commercials in Bollywood DVDs
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I watch a lot of Hindi movies on DVDs and I am forced to see the commercials, trailors etc before I can watch the movie. These companies include Eros Entertainment, DEI, WEG, SPARK among others. Most of the DVDs have been programmed so that its not even possible to use the next or fast-forward button. As a consumer who has paid full-price for the DVD, it should be against the law to force us to watch these commercials. If you look at some of the channels on cable like HBO and Showtime, they do not show any commercials. Even the Hollywood DVDs only force us to see the FBI warning. Does anyone out there know if there are specific laws against forcing us to watch these ads? |