New Orleans Saints Logo - Design and History


New Orleans Saints Logo - Design and History

The New Orleans Saints are a professional American football team based in New Orleans, Louisiana. The Saints play in the South Division of the National Football Conference (NFC) in the National Football League (NFL). They won the SuperBowl in the 2009-2010 season for their first ever Super Bowl victory.

The New Orleans Saints logo is a fleur-de-lis or a stylized lily (in French, fleur means flower, and lis means lily). The fleur-de-lis is a symbol of the City of New Orleans and of France's Bourbon monarchy. New Orleans was under French rule thus its connection with French term. An older logo was black in color.

The Saints' logo and uniforms have basically remained the same since the club debuted in 1967. The team's logo is primary gold while its uniform design consists of gold helmets, gold pants, and either black or white jerseys.


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Dallas Cowboys Logo - Design and History

Image The Dallas Cowboys are a professional American football team in the Eastern Division of the National Football Conference (NFC) in the National Football League (NFL). They are headquarterd in the suburb of Irving, Texas which is between Fort Worth and Dallas. The team is scheduled to play its home games at Cowboys Stadium in Arlington beginning in the 2009 season.  The Cowboys joined the NFL as a 1960 expansion team. The team's national following might best be represented by its NFL record of consecutive games in front of sold-out stadiums.

The Dallas Cowboys' blue star logo is associated with the team is one of the best known logos in sports. The blue star originally was a solid shape until a white line and blue border was added in 1964. The logo has remained the same since. Today, the blue star has been extended to not only the Dallas Cowboys, but owner Jerry Jones' AFL team, the Dallas Desperados that have a similar logo based on the Cowboys.

The star has a special place in Texas history as well. The "lone star" is an older symbol predating the flag which was used to symbolize Texans' solidarity in declaring independence from Mexico. It is still seen today as a symbol of Texas' independent spirit, and gave rise to the state's official nickname "The Lone Star State".

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BP Logo Parody


 BP Logo Parody  
In 2010, one of the biggest news stories was the Deepwater Horizon Oil Spill which happened in the Gulf of Mexico. The spill started in April, 2010 due to the blow out of an oil well. The blowout was leaking oil at the rate of 500K-4 million gallons/day and is an environmental disaster with massive damage to the environment in the Gulf of Mexico. BP has so far made several attempts to plug the leak with limited success. 

This incident sparked a huge outcry from the world especially the environmental organizations such as Green Peace. They organized a Logo Parody Contest and some of the popular logos are shown below.  

Esso Logo Parody




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Gap Logo Parody


 Gap Logo Parody  

Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta

In 2010, Gap decided to very quietly introduce a new logo to the world by quietly updating the branding on their public website. The design of the new logo sparked outrage among fans of the company and also logo designer. The former white-on-blue logo was considered to be iconic, will the new "black letters nextto a little blue box design" had Gap fans and branding experts quiet upset creating a huge backlash on Social Media sites.

This also sparked off a few logo parodies which are shown below.





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Caribou Coffee Logo - Design and History


Caribou Coffee Logo - Design and History 
Caribou Coffee is a specialty coffee and espresso retailer, the second largest in the United States after Starbucks. Caribou sells gourmet coffees, teas, and bakery goods in 415 company-owned coffeehouses in 16 states and the District of Columbia, as well as 80 franchise locations worldwide. The founders of the company were inspired to start this company while they were in Alaska's Denali National Park and hence the name Caribou. A Caribou is a wild reindeer in North America widespread across the Arctic and Subarctic.

The new logo has the following key changes and concepts.
  1. Central to this new rebranding, the company's logo has been adapted to a simpler but playful representation of the brand's key identification. Most noticeably, the leaping caribou is now a coffee-brown color and in the brand's playful nature, is assembled out of graphic elements, including a coffee bean at the heart of the animal and "C" shaped antlers.
  2. The two legs of the Caribou are in the shape of spoons that are used to measure coffee
  3. The caribou also now leaps to the right, signifying the company's vision and movement toward the future.
  4. The blue shield at the back represents the signage from Alaska's Denali park and was also present in the old logo. 
  5. The "Cariobou Coffee" font is also more contemporaryand easy to read.
The new brand look includes a new logo, color palette and design elements that bring fresh energy and broader context to the existing tagline: Life is short. Stay awake for it.

Overall I like the new logo. Its more creative and also has some nice intelligent concepts in it too.


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Jeep Logo Parody

Jeep Logo Parody 
Jeep is a popular off-road vehicle and this is a simple parody of the logo.

Here are some funny acronyms for Jeep

Just Empty Every Pocket
Just Expect Every Problem
Just Eats Every Penny
Just Everybody Else's Parts
Junk Everyone Eventually Piles
Just Expect Extra Payments

These images were sent to my over email. If its violating someone's copyright, please let me know and I will take it down. 

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Subcategories

Cricket is a popular sport in the Commonwealth countries and fans in countries like India are very passionate about the sport. This section of the website will attempt to document and describe the design and origins of cricket logos. If you have any additional information about cricket logos,  please send me the information.


The end of the last century resulted in a lot of Internet companies (also called dot-com companies) coming up in the limelight and today are very serious business. Companies such as Amazon.com, Buy.com and EBay come to mind. This section highlights the discusses the origins of these logos. If you have any information about the history of some these logos, please contact me.



The Open Source movement has really moved along in the last decade and a lot of products, software etc are now part of our everyday life. I think there is hardly a day when I don't find myself Wikipedia. This section discusses the origin of logos of some of the Open Source tools and technologies. If you have a recommendation for a logo, please send me a note. 



This section contains details of the design and history of some of the popular hotel logos.  If you have any information about the history of some these logos, please contact me.


This category of the website contains the design and history of Major League Baseball (MLB) logos. MLB is the biggest baseball league in the United States.  If you have any information about the history of some these logos, please contact me.


This category of the site discusses the design and origins of some of the famous logos. Some of the logos are discussed in specialized categories on this site. If you have any information about the history of some these logos, please contact me.


Political Parties have very interesting logos and backgrounds behind them. This category of the History of Logos section discusses the history, design and origins of political logos. If you have any information about the history of some these logos, please contact me.



More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.




The Olympics are considered to be the greatest sports show on earth held once every 4 years. This section of the website uncovers the design and history of some of Olympic logos.









This category contains information about the design and history of large corporations around the globe. Most of the large corporations will typically be Fortune 500 companies and whose logos did not fit into any one of the other categories defined on this site.





Companies, brand and logos are born everyday but every so often, very famous logos and brands die for various reasons. In 2008 and 2009, with the global economic turmoil, many long standing companies met their end and with them died their logos. Many times, companies change their logos to re-brand their product. This category lists some of the popular logos that met their end.






Technology is at the heart of everything we do. In today's environment, some of the emerging technologies have their own logo which typically has a deeper history and meaning behind it. This section of the website tries to discover the meaning behind these logos. If you have any information about the history of some airline logos, please contact me.



NFL is arguably the most popular sport in the United States. Each team has a rich history behind its logo especially some of the old teams. This section of the site tries to document the origins of the logos such as the Chicago Bears Logo, the Pittsburgh Steelers Logo and the SuperBowl Logos etc. I hope you find this category of the site useful. If you have any information about the history of some these logos, please contact me.



This section tries to trace the design and history behind some of the famous comic book and cartoon logos such as the Superman logo, Batman logo, Spiderman logo etc.  If you have any information about the history of some these logos, please contact me.



 

Companies come up with great logos, but there is always someone out there who can make fun of it. While I love figuring out the history of these logos, I also love the logo parodies. This section of the website looks at some parodies of famous company logos.

A lot of creative people have come up with parodies of some of the famous companies and this category of the site is a collection of those parody logos. I don't claim ownership of creating these logos. I just collected these from the Net and hopefully you will find this collection useful.

Please let me know if you have any more such parodies and I will add them to the collection.  If you think that this is your copyright, I will gladly remove it from my site or provide a reference. Enjoy!


What makes a brand great? There is no easy answer for it. However, companies around the world spend millions and millions of dollars every year trying to get to the top or retain their position in the branding race. Although, I do not work in advertising and marketing, I have been very fascinated by the design of corporate logos and while some are just plain and boring, some have a very long history behind the logo. This section of the website attempts to document the history of some of the world's most recognized brands.  You can select from one of the categories below.

Airline Logos Beer Logos Car Logos Clothing Logos
Comic Book Logos Football Logos Hotel Logos IT Logos
Logo Parodies Miscellaneous Logos MLB Logos Monument Logos
Movie Studio Logos NBA Logos NFL Logos Non Profit Organization Logos
Open Source Logos Political Logos Restaurant Logos Rock Band Logos
Sports Logos Technology Logos World Famous Logos

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According a 2007 Business Week survey, the top 10 brands are listed below

1. Coca-Cola
2. Microsoft
3. IBM
4. General Electric (GE)
5. Nokia
6. Toyota
7. Intel
8. McDonalds
9. Disney
10. Mercedes-Benz

Please visit the main History of Logos page to see the history of over 150 logos.

 

The logos listed here are ones that I have been unable to categorize but found them to be interesting nonetheless. Eventually these logos will get a category. If you have any information about the history of some these logos, please contact me.



I am big sports fan. Its not like I remember every sports stat or remember every game, but I do like to watch sports on the TV and the NBA is one of my favourite league to watch. This section of the website contains the design and history of the NBA teams such as the Lakers, Spurs, Pistons and all the NBA teams. 

The fabled Jerry West, otherwise known as "Mr.Clutch," is the player in profile on the official NBA logo. As his biography on NBA.com points out, "West is widely regarded as one of the greatest guards in the history of the game. Not especially gifted by height or athleticism, he was a notoriously driven player who broke his nose nine times and often had to be carried off the court. "

I hope you find this section of the site entertaining.  If you have some information about NBA logos you would like to share, please send the information. Some of the information and logos were used from Chris Cramer's Sport Logo  page.




Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as  the Toyota Logo and the Ford logo.  I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note. 

 

There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos.  I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.

 

 

Bere is argaubly one of teh msot poupular alocoholic bevreages on the palnet. All aruond teh wolrd, teh bgi and smlal bere manuafcturers aer competing to build the brands in the market place. This section of the website aims to describe the history and meaning behind some of the most popular beer logos in the world. I may not have the history and meaning behind all the logos, but I will be attempting to researching and adding that information in on a regular basis.



People love to eat out these days. Have you ever looked at a restaurant logo and wondered about that logos origins. If you have not, maybe its time you did. This category contains the design and history of restaurant logos. If you would like me to include a logo, please send me a note.  






Clothing brands are a status symbol today. Most clothing companies such as Gap, Calvin Klein etc make the most of putting their logos on any clothing item that they make. Think of all the free advertising you are doing for them. This section describes the origins of some of the popular clothing logos. If you have any information about the history of some these logos, please contact me.






Football is by far the most popular sport in the world, except in the United States where they refer to football as Soccer. People around the world are passionate not only about their own countries, they are at times more passionate about their local clubs. Some football clubs such as Manchester United, Real Madrid, Liverpool, Arsenal and their players are household names around the world. This category of the website lists the logos of some of the popular Football logos from various leagues around the world including the American version of Football, the NFL.  If you have any information about the history of some these logos, please contact me.

Major League Soccer - MLS
National Football League - NFL


A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.


A lot of the non-profit organizations have some very interesting logos. This category of the website will examine the history, orgins and design of some of the famous non-profit organizations such as Green Peace, Austism Speaks etc. If you have any information about the history of some these logos, please contact me.



I work as a Software Engineer and so obviously IT logos are part of my everyday job. The history behind some of the logos is very rich and interesting like the IBM logo which has gone through changes over the years before settling down on the current logo. The design of the Sun Microsystems logo is something I find very simple, yet brilliant. This section of the websites covers the design and history of some of the most recognized logos in the IT industry. I hope you find this section useful.


Just as a nation's flag expresses the distinct identity of a country, so, too, a logo, helps to establish the name and define the character of a corporation. Effective logos become synonymous with the organizations they portray. They are instantly recognized by millions of people, and help to identify their companies and convey a message about the brands for which they stand. Nike, McDonald's and Coca-Cola logos are some of the most globablly recognized logos.

I have always been interested in the meaning of the design behind some of the corporate logos. In some cases like Cisco, the idea behind the logo is fairly obvious but in case of Fedex, you will wonder why the spent over a million dollars to come up with the logo and why the Nike logo cost only $35. I am also fascinated by companies that come up with creative names. This section of my website list some of the world's most famous corporate logos and attempts to discover the history and the meanings behind them. I have tried to segregate them by categorizing them which should make it easier for you to locate the logo. If you are unable to locate a logo that you were looking for, use the Search box on the top of the page. I hope you find this section entertaining.

This section may also list other logos that I find to be interesting and well-designed. If you would like me to include a logo, please send me a note.