Indian Premier League - IPL Logos

 

Indian Premier League IPL Logo  

The Indian Premier League (also known as the "DLF Indian Premier League"), is a Twenty20 cricket competition created by the Board of Control for Cricket in India (BCCI) and sanctioned by the International Cricket Council. The first edition of the Indian Premier League started on 18 April 2008. The IPL now consists of 9 teams with the loss of the Kochi Tuskers who are not eligible for the 2012 season. The 2012 season will be the 5th season and will run from the 4th of April till the 27th of May.

  •  Bangalore Royal Challengers
  •  Chennai Super Kings
  •  Hyderabad Deccan Chargers
  •  Delhi DareDevils
  •  Kings XI Punjab
  •  Kolkata Knight Riders
  •  Rajasthan Royals
  •  Mumbai Indians
  •  Pune Warriors India

The IPL logo consists of three pieces

- Batsman hitting a attacking stroke to represent the game of cricket. The swish of the ball moving attempts to signify that the game is fast moving and more exciting.

- The pyramid logo of DLF Universal Limited.  DLF, is India's largest real estate developer based in New Delhi, India. DLF Universal secured exclusive rights to the Indian Premier League title sponsorship worth INR 200 crore (over US$50 million) for five years.

- The text "Indian Premier League" written in blue, probably to represent India's colours. 

Overall, I am quite disappointed in the logo. Firstly it lacks any color and originality. I think the logo could have been more colorful. Secondly, plugging in DLF's logo in the logo is a poor attempt to please the sponsor.

The logos of the participating teams are a lot more colorful and original and the IPL logo pales in comparison even more. Click the Read more link below for additional details on the logos.

Read more: Indian Premier League - IPL Logos

2012 NCAA Mens Final Four Logo - Design and History

 

2012 NCAA Mens Final Four Logo - Design and History     The 2012 NCAA Men's Division I Basketball Tournament is a single-elimination tournament involving 68 schools playing to determine the national champion of men's NCAA Division I college basketball. It began on March 13, 2012 and will conclude with the championship game on April 2 at the Mercedes-Benz Superdome in New Orleans. The event is also popularly known as March Madness because most of the US gets completely involved in this contest with a number of office and online pools going on. With no other major sporting event in the US at this time, its the most discussed event in March.

The logo for the 2012 Final Four is shown above and its pretty bland with little to no creativity (see some of the older logos below)

- The logo has the NCAA along with the basketball
- It has the 2012 Final Four and finally
- the location of the event - New Orleans. The colors and the decorations around New Orleans are Black and Gold which are the colors of the New Orleans Saints.

Hope the games are more exciting than the logo. Click the Read More link below for historical logos.

Read more: 2012 NCAA Mens Final Four Logo - Design and History

2012 NBA All-Star Game

 

2012 NBA All-Star Game 

The 2012 NBA All-Star Game is an exhibition basketball game between players selected from the league's Western Conference and the Eastern Conference that will be played on February 26, 2012 at the Amway Center in Orlando, Floria. The game will be the 61st edition of the National Basketball Association (NBA) All-Star Game and will be played during the 2011€“12 NBA season. Orlando will hosting the event for the 2nd time in its history.

The Logo for the event is shown above and the following are some of the key elements in the logo.

  1. The key aspect of the logo is the shooting star in light blue and black colors, which are also the primary colors of the Orlando magic logo. The Star is prominent to reflect the "All Star" Game.
  2. The Star has the pattern and shape of the basketball as well.
  3. The big Star also has a 3 small stars on it which have been taken from the Orlando Magic logo (perhaps to reflect the magic of Disney)
  4. The All Star font is very not the same as the one used by the Magic but does remind me of something that I am unable to pin down as I write this post.
  5. The location - Orlando 2012 is also prominent at the bottom and the NBA logo is thrown in the middle.

Overall, its a very ordinary logo. The logo does not reflect much about the city of Orlando (except perhaps the Disney magic stars). The colors are fairly dull as well. Hope the game, dunk contest and other events are more entertaining than the logo.

See the history and design of some NBA Logos

Read more: 2012 NBA All-Star Game

Ferrari Logo - Design and History

Ferrari Logo - Design and History   
All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes. Baracca died very young on June 19, 1918, shot down after 34 victorious duels and many team victories. 
 
He soon became a national hero. Baracca had wanted the prancing horse on his planes because his squad, the "Battaglione Aviatori", was enrolled in a Cavalry regiment (air forces were at their first years of life  and had no separate administration), and also because he himself was reputed to be the best cavaliere of his team.
 
The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into english as mare garden or stud farm, into italian as "scuderia").
 
The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into english as mare garden or stud farm, into italian as "scuderia").
 
On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars, suggesting that it would grant him good luck, but it the first race at which Alfa would let him use the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari left the horse black as it had been on Baracca's plane; however, he added a yellow background because it was the symbolic color of his birthplace, Modena. The prancing horse has not always identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's father was in fact a companion of Baracca's and fought with him in the 91st Air Squad, but as Ferrari's fame grew, Ducati abandoned the horse; this may have been the result of a private agreement between the two brands. The prancing horse is now a trademark of Ferrari.
 

Read more: Ferrari Logo - Design and History

JC Penney Logo - Design and History

 

JC Penney Logo - Design and History 

  

J. C. Penney Company, Inc. is a chain of American mid-range department stores based in Plano, Texas, a suburb north of Dallas. The company operates over 1100 department stores in all 50 U.S. states and Puerto Rico. JC Penney has been in business for over 75 years now and is one of the most widely recognized brands in the United States.

In Jan 2012, JC Penney unveiled a new logo, shown alongside to go with their new policy of more standardize pricing, which they called "Fair and Square". The new logo and rebranding effort comes just a year after their last rebranding effort. The main aspects of the logo as below

- the letters 'jcp' now appear in a blue box on top of a red square frame. In the previous design, the 'jcp' was in a red frame next to the 'enny' which was in a white box and looked a bit odd. Separating the 'jcp' makes it clear.
- The "red, white and blue" color combination is probably being used to represent the colors of the American flag and that its an American company.
- The red square apparently is supposed to reflect their new "Fair and Square" pricing.

The new logo design does not excite me at all. Adding the blue into the mix take away focus from the logo. There is a lot of white space that is wasted in the logo as well. While the new logo may look OK in print or on a website, I am not sure how they would update their stores with this logo. 

The reactions to the logo have been mainly negative but only time will tell if the new branding and the pricing model were effective.

Read more: JC Penney Logo - Design and History

Pro Bowl 2012 Logo Design

 

Pro Bowl 2012 Logo Design  

The Pro Bowl is the all-star game of the National Football League (NFL). Since the merger with the rival American Football League (AFL) in 1970, it has been officially called the AFC-NFC Pro Bowl, matching the top players in the American Football Conference (AFC) against those in the National Football Conference (NFC). Currently, players are voted into the Pro Bowl by the coaches, the players themselves, and the fans.The Pro Bowl has been played in Hawaii since 1970 except for 2009 when it was held in Miami. The 2012 game will be held in Hawaii as well and will be played on Jan 29th, 2012, a week before Super Bowl XVI.

The Pro Bowl logo, just like the Super Bowl logo has been standarized in 2011 and has taken the same black & white steel feel to it. The logo consists of the following  key elements 

  • The logo is in the shape of the Pro Bowl trophy, which is basically the shape of a football.
  • There are 4 stars on each side representing the 4 conferences in the AFC (AFC North, AFC South, AFC East, AFC West) and the NFC (NFC North, NFC South, NFC East, NFC West)
  • The only non black and white element of the logo is the colorful NFL logo at the bottom of the trophy.

Once again, much like the new Super Bowl logo which is black and white and allows little change, I prefer the more colorful logos which changed every year. It was always exciting looking forward to a new logo which more often than not, hit the mark.

See all the SuperBowl Logos here.

See the SuperBowl XLII Logo and the SuperBowl XLI Logo.

Read more: Pro Bowl 2012 Logo Design

Subcategories

Cricket is a popular sport in the Commonwealth countries and fans in countries like India are very passionate about the sport. This section of the website will attempt to document and describe the design and origins of cricket logos. If you have any additional information about cricket logos,  please send me the information.


The end of the last century resulted in a lot of Internet companies (also called dot-com companies) coming up in the limelight and today are very serious business. Companies such as Amazon.com, Buy.com and EBay come to mind. This section highlights the discusses the origins of these logos. If you have any information about the history of some these logos, please contact me.



The Open Source movement has really moved along in the last decade and a lot of products, software etc are now part of our everyday life. I think there is hardly a day when I don't find myself Wikipedia. This section discusses the origin of logos of some of the Open Source tools and technologies. If you have a recommendation for a logo, please send me a note. 



This section contains details of the design and history of some of the popular hotel logos.  If you have any information about the history of some these logos, please contact me.


This category of the website contains the design and history of Major League Baseball (MLB) logos. MLB is the biggest baseball league in the United States.  If you have any information about the history of some these logos, please contact me.


This category of the site discusses the design and origins of some of the famous logos. Some of the logos are discussed in specialized categories on this site. If you have any information about the history of some these logos, please contact me.


Political Parties have very interesting logos and backgrounds behind them. This category of the History of Logos section discusses the history, design and origins of political logos. If you have any information about the history of some these logos, please contact me.



More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.




The Olympics are considered to be the greatest sports show on earth held once every 4 years. This section of the website uncovers the design and history of some of Olympic logos.









This category contains information about the design and history of large corporations around the globe. Most of the large corporations will typically be Fortune 500 companies and whose logos did not fit into any one of the other categories defined on this site.





Companies, brand and logos are born everyday but every so often, very famous logos and brands die for various reasons. In 2008 and 2009, with the global economic turmoil, many long standing companies met their end and with them died their logos. Many times, companies change their logos to re-brand their product. This category lists some of the popular logos that met their end.






Technology is at the heart of everything we do. In today's environment, some of the emerging technologies have their own logo which typically has a deeper history and meaning behind it. This section of the website tries to discover the meaning behind these logos. If you have any information about the history of some airline logos, please contact me.



NFL is arguably the most popular sport in the United States. Each team has a rich history behind its logo especially some of the old teams. This section of the site tries to document the origins of the logos such as the Chicago Bears Logo, the Pittsburgh Steelers Logo and the SuperBowl Logos etc. I hope you find this category of the site useful. If you have any information about the history of some these logos, please contact me.



This section tries to trace the design and history behind some of the famous comic book and cartoon logos such as the Superman logo, Batman logo, Spiderman logo etc.  If you have any information about the history of some these logos, please contact me.



 

Companies come up with great logos, but there is always someone out there who can make fun of it. While I love figuring out the history of these logos, I also love the logo parodies. This section of the website looks at some parodies of famous company logos.

A lot of creative people have come up with parodies of some of the famous companies and this category of the site is a collection of those parody logos. I don't claim ownership of creating these logos. I just collected these from the Net and hopefully you will find this collection useful.

Please let me know if you have any more such parodies and I will add them to the collection.  If you think that this is your copyright, I will gladly remove it from my site or provide a reference. Enjoy!


What makes a brand great? There is no easy answer for it. However, companies around the world spend millions and millions of dollars every year trying to get to the top or retain their position in the branding race. Although, I do not work in advertising and marketing, I have been very fascinated by the design of corporate logos and while some are just plain and boring, some have a very long history behind the logo. This section of the website attempts to document the history of some of the world's most recognized brands.  You can select from one of the categories below.

Airline Logos Beer Logos Car Logos Clothing Logos
Comic Book Logos Football Logos Hotel Logos IT Logos
Logo Parodies Miscellaneous Logos MLB Logos Monument Logos
Movie Studio Logos NBA Logos NFL Logos Non Profit Organization Logos
Open Source Logos Political Logos Restaurant Logos Rock Band Logos
Sports Logos Technology Logos World Famous Logos

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According a 2007 Business Week survey, the top 10 brands are listed below

1. Coca-Cola
2. Microsoft
3. IBM
4. General Electric (GE)
5. Nokia
6. Toyota
7. Intel
8. McDonalds
9. Disney
10. Mercedes-Benz

Please visit the main History of Logos page to see the history of over 150 logos.

 

The logos listed here are ones that I have been unable to categorize but found them to be interesting nonetheless. Eventually these logos will get a category. If you have any information about the history of some these logos, please contact me.



I am big sports fan. Its not like I remember every sports stat or remember every game, but I do like to watch sports on the TV and the NBA is one of my favourite league to watch. This section of the website contains the design and history of the NBA teams such as the Lakers, Spurs, Pistons and all the NBA teams. 

The fabled Jerry West, otherwise known as "Mr.Clutch," is the player in profile on the official NBA logo. As his biography on NBA.com points out, "West is widely regarded as one of the greatest guards in the history of the game. Not especially gifted by height or athleticism, he was a notoriously driven player who broke his nose nine times and often had to be carried off the court. "

I hope you find this section of the site entertaining.  If you have some information about NBA logos you would like to share, please send the information. Some of the information and logos were used from Chris Cramer's Sport Logo  page.




Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as  the Toyota Logo and the Ford logo.  I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note. 

 

There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos.  I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.

 

 

Bere is argaubly one of teh msot poupular alocoholic bevreages on the palnet. All aruond teh wolrd, teh bgi and smlal bere manuafcturers aer competing to build the brands in the market place. This section of the website aims to describe the history and meaning behind some of the most popular beer logos in the world. I may not have the history and meaning behind all the logos, but I will be attempting to researching and adding that information in on a regular basis.



People love to eat out these days. Have you ever looked at a restaurant logo and wondered about that logos origins. If you have not, maybe its time you did. This category contains the design and history of restaurant logos. If you would like me to include a logo, please send me a note.  






Clothing brands are a status symbol today. Most clothing companies such as Gap, Calvin Klein etc make the most of putting their logos on any clothing item that they make. Think of all the free advertising you are doing for them. This section describes the origins of some of the popular clothing logos. If you have any information about the history of some these logos, please contact me.






Football is by far the most popular sport in the world, except in the United States where they refer to football as Soccer. People around the world are passionate not only about their own countries, they are at times more passionate about their local clubs. Some football clubs such as Manchester United, Real Madrid, Liverpool, Arsenal and their players are household names around the world. This category of the website lists the logos of some of the popular Football logos from various leagues around the world including the American version of Football, the NFL.  If you have any information about the history of some these logos, please contact me.

Major League Soccer - MLS
National Football League - NFL


A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.


A lot of the non-profit organizations have some very interesting logos. This category of the website will examine the history, orgins and design of some of the famous non-profit organizations such as Green Peace, Austism Speaks etc. If you have any information about the history of some these logos, please contact me.



I work as a Software Engineer and so obviously IT logos are part of my everyday job. The history behind some of the logos is very rich and interesting like the IBM logo which has gone through changes over the years before settling down on the current logo. The design of the Sun Microsystems logo is something I find very simple, yet brilliant. This section of the websites covers the design and history of some of the most recognized logos in the IT industry. I hope you find this section useful.


Just as a nation's flag expresses the distinct identity of a country, so, too, a logo, helps to establish the name and define the character of a corporation. Effective logos become synonymous with the organizations they portray. They are instantly recognized by millions of people, and help to identify their companies and convey a message about the brands for which they stand. Nike, McDonald's and Coca-Cola logos are some of the most globablly recognized logos.

I have always been interested in the meaning of the design behind some of the corporate logos. In some cases like Cisco, the idea behind the logo is fairly obvious but in case of Fedex, you will wonder why the spent over a million dollars to come up with the logo and why the Nike logo cost only $35. I am also fascinated by companies that come up with creative names. This section of my website list some of the world's most famous corporate logos and attempts to discover the history and the meanings behind them. I have tried to segregate them by categorizing them which should make it easier for you to locate the logo. If you are unable to locate a logo that you were looking for, use the Search box on the top of the page. I hope you find this section entertaining.

This section may also list other logos that I find to be interesting and well-designed. If you would like me to include a logo, please send me a note.