History of Logos



ABN AMRO Logo Design and History

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ABM AMRO Logo


The ABN AMRO name is derived from the initials ABN (Algemene Bank Nederland) and AMRO (Amsterdam-Rotterdam Bank), the founding banks of ABN AMRO in 1991. When and where was ABN AMRO founded?  ABN AMRO was created by the merger between ABN Bank and Amro Bank on 22 September 1991 in Amsterdam. The date of incorporation of bank is 29 March 1824 in the Hague.


The current logo, typography and typeface was designed by Landor Associates. The shield symbolises reliability, tradition, protection and security, the colour combination green (turquoise), yellow and grey sets it apart from logos of predecessors and rivals while at the same time being very modern, distinguished and clear.

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