Logos and more

Arcelor Mittal Logo - Design and History

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ArcelorMittal is the largest steel company in the world, with 326,000 employees in more than 60 countries. The
company was formed in 2006 by the merger of Arcelor and Mittal Steel. Arcelor S.A. was the world's largest steel producer in terms of turnover and the second largest in terms of steel output. Mittal Steel Company N.V. was the world's largest steel producer by volume and also the largest in turnover. It ranks 39th on the 2008 Fortune Global 500 list. The company is headquartered in Luxembourg City, the former seat of Arcelor. 

ArcelorMittal is one of the customers my company works with and I was intrigued by the logo when I stumpled upon it. It did not seem to make much sense to me. Upon some further research and thinking, you can notice both the 'A' and the 'M' in the logo. The 'A' should be relative obvious and is actually in the form of a reverse A. If you see the logo in  the mirror, you should be able to spot the 'A' quite easily. The 'M' on the other hand is rather difficult to find. If  you look closely and look at the 2 arches, you can spot the 'M'. Much like a modern version of the McDonald's arches. At the bottom, you will find the name of company "Arcelor Mittal"  as one word.

The logo was designed by a British company called Future Brand.

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