History of Logos
A lot of the non-profit organizations have some very interesting logos. This category of the website will examine the history, orgins and design of some of the famous non-profit organizations such as Green Peace, Austism Speaks etc. If you have any information about the history of some these logos, please contact me.
|I was in the Toys 'R Us the other day when I was asked for a donation to support research on Autism. The logo of Autism Speak certainly caught me eye. Autism is classified by the World Health Organization and American Psychological Association as a developmental disability that results from a disorder of the human central nervous system . It is diagnosed using specific criteria for impairments to social interaction, communication, interests, imagination and activities.|
The Autism Speaks logo is a jigsaw piece puzzle that also looks like a toddler sitting up. The jigsaw piece represents the goal of the organization to solve the puzzle of autism. I was unable to find more information on the logo but I liked the design a lot. I also liked the line "Its time to listen" that goes with "Autism Speaks". Overall I think its a very creative logo.
United Way of America is a non-profit organization that works with the 1,303 local United Way offices throughout the United States in a coalition of charitable organizations to pool efforts in fundraising and support. The focus of United Way is on identifying and resolving pressing community issues, as well as making measurable changes in the communities through partnerships with schools, government agencies, businesses, organized labor, financial institutions etc. Hence the origin of the name United Way. The organization has roots in Denver, Colorado, all the way back from 1887.
The United Way Logo consists of three elements
- the rainbow of hope,
- the hand of support and
- the person as a symbol of humanity -
These elements are helpful in communicating important United Way brand characteristics - caring, inspiring, trustworthy and approachable.
Vruksha The Charities is a group of not-for-profit organisations in India started by a group of likeminded professionals committed to the cause of humanitarian and environmental concerns. Couple of charities and foundations were founded by Vruksha. The organisations are active across a broad range of areas including opportunity and enterprise, education, health, the built environment, responsible business, the natural environment and the arts. The charities reflect INDIA’s long-term and innovative perspective, and seek to address areas of previously unmet need. I stumbled upon the site one day and was intrigued by the logo. The meaning behind the logo was described to me by Suresh and is shown below.
- The Blue Color represents Vruksha's trustworthiness and commitment. It also represents Health, peace, and dream.
- The Yellow color represents Hope and Happiness giving to the deserved people. Yellow is sunshine. On the one hand it denotes Happiness and joy. Yellow shines with optimism, enlightenment, and happiness and yellow carry the promise of a positive future.
- The two people who are in the form of Trunk represents the people who are deserved.
- The green Shade represents that it is providing Hope and happiness to those people who are in need, on the other hand
the green color also represents the environmental concerns and protection
The World Wide Fund for Nature (WWF) is an international non-governmental organization for the conservation, research and restoration of the natural environment, formerly named the World Wildlife Fund, which remains its official name in the United States and Canada. It is the world's largest independent conservation organisation with over 5 million supporters worldwide, working in more than 90 countries, supporting 15,000 conservation and environmental projects around the world. It is a charity, with approximately 90% of its funding coming from voluntary donations by private individuals and businesses.
WWF’s world renowned panda logo was designed by its founder chairman, the naturalist and painter Sir Peter Scott, in 1961. It was then that WWF-UK, the first national organisation in the WWF international network, was started. The WWF logo has an immensely appealing and positive image, which is seen as caring, responsible and credible. This in turn means an inherent emotional and commercial value is attached to the use of the logo, reflecting their appeal and values.