History of Logos

Technology is at the heart of everything we do. In today's environment, some of the emerging technologies have their own logo which typically has a deeper history and meaning behind it. This section of the website tries to discover the meaning behind these logos. If you have any information about the history of some airline logos, please contact me.



Adobe Systems Logo - Design and History

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Adobe Systems Incorporated is an American computer software company headquartered in San Jose, California, USA. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC in order to develop and sell the PostScript page description language. In 1985, Apple Computer licensed PostScript for use in its LaserWriter printers, which helped spark the desktop publishing revolution. The company name Adobe comes from Adobe Creek, which ran behind the house of one of the company's founders


The current Adobe logo is the alphabet A displyed in white on a red background. The origins of the current A lie in the original logo shown below which had the complete name "Adobe Systems Incorporated" on a bluish-gray background. The A part was modified slightly and is the current logo of the company. Marva Warnock, one of the founders wife designed the company logo.


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Belkin Logo - Design

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Belkin Logo - Design

Belkin International, Inc., is a manufacturer of computer hardware that specializes in connectivity devices, headquartered in Playa Vista, Los Angeles, California.  Belkin sells in both the consumer and the commercial business-to-business (B2B) market, with various product lines including routers, iPod and iPhone accessories, mobile computing accessories, surge protectors, switches, hubs and other peripherals. Belkin has become one of the fastest growing companies in the world, with over 1,000 employees and sales topping $1 billion. They are primarily in the connectivity business.

In 2012, Belkin unveiled a new brand identity at the 2012 International Consumer Electronics Show (CES) in Las Vegas.

The logo comprises of the following elements

  •  The logo utlizes a series of dots of various sizes to create the image of a person. That design is in line with their philosophy of taking inspiration from people. The connect the dots theme also goes well with connecting with people.
  •  The new logo is also called PIP, People Inspired Products
  •  The font for Belkin has changed to a lower case font and more contemporary as some others have done recently such as Seattle's Best Coffee and Jack in the Box

The new logo is a huge change from their current logo which is just the word BELKIN in a simple font. The new logo could be used in interesting ways in their products such as putting it in front of an LED and lighting up the logo. I think it will look cool in a dark room. Imagine a rack full of shining blue people with REM's "Shiny Happy People" playing in the background.. 

The logo was design by Wolff Olins.

Their chief brand officer put out the following Press Release as well. "The new Belkin logo, affectionately named PIP for People Inspired Products, symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most. In a future where connectedness will only increase, our products have one common goal, to ensure that technology exists to serve people, and never the other way around." - Chief Brand Officer Ernesto Quinteros 



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Bluetooth Logo - Design and History

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Bluetooth is an industrial specification for wireless personal area networks (PANs). Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, PCs, printers, digital cameras and video game consoles via a secure, globally unlicensed short-range radio frequency.The name Bluetooth is derived from the cognomen of a 10th century king, Harald Bluetooth King of Denmark and Norway from 935 and 936 respectively, to 940. He is known for his unification of previously warring tribes from Denmark (including Scania, present-day Sweden, where the Bluetooth technology was invented) and Norway.


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Google Wave Logo - Design

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 Google Wave Logo - Design


Google announced the launch of Google Wave on September 30th, 2009. Google Wave is "a personal communication and collaboration tool" announced by Google at the Google I/O conference on May 27, 2009. Google Wave is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wiki, and social networking.It has a strong collaborative and real-time focus supported by extensions that can provide, for example, robust spelling/grammar checking, automated translation between 40 languages, and numerous other extensions.

I found the logo for Google Wave to be very well designed with the 4 primary Google colors - Blue, Red, Yellow and Green integrated to for a W representing a Wave. I am not sure if the 4 elements are also tied to the 4 platforms being merged - e-mail, instant messaging, wiki, and social networking.

 Overall, I like the logo a lot and it looks really professional and cool.

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Joomla Logo - Design and History

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Joomla is an open source content management system. This site is built using Joomla and I would recommend it to anyone who wants to run sites based on content. I have found the Joomla logo to be very creative but never really understood what it meant until I searched for it today.

The Joomla! logo consists of the logotype and the mark. The mark represents what Joomla! is about...a community coming together as one. If you observe closely, the mark is made up of four "J's" rotated and linked together that represent the community coming together as one. This logo has been developed to promote high visibility of the mark balanced with clear legibility of the name.

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MySQL Logo - Design and History

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MYSQL is a very popular relational database software. The company claims that it has over 10 million installations worldwide. The company agreed to be aquired by Sun Microsystems in January, 2008. MySQL is named after co-founder Monty Widenius's daughter, My.

The MySQL logo is a jumping dolphin - symbolizing the speed, power, precision and good nature of  the MySQL database and community. The new logo was designed by Renne Angelvuo and his colleagues at Priority Advertising Oy in Helsinki, Finland.

The name of the MySQL Dolphin is “Sakila,” which was chosen by the founders of MySQL AB from a huge list of names suggested by users in our “Name the Dolphin” contest. The winning name was submitted by Ambrose Twebaze, an Open Source software developer from Swaziland, Africa. According to Ambrose, the feminine name Sakila has its roots in SiSwati, the local language of Swaziland. Sakila is also the name of a town in Arusha, Tanzania, near Ambrose's country of origin, Uganda. This site runs on a MySQL database.

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Additional information