Fedex Logo - Design and History
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 | The Fedex logo is one of the most recognized logos in the world. Fedex is in the business of getting your packages delivered overnight. Fedex pioneered a business that was deemed to be impossible. The Fedex logo itself is appears to |
McDonalds Logo - Design and History
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 | McDonald's Corporation is the world's largest chain of fast-food restaurants . Although McDonald's did not invent the hamburger or fast food, its name has become nearly synonymous with both. The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968. |
Coke Logo - Design and History
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 | Coca-Cola is one of the most recognized brands and logos in the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. |
Nike Logo - Design and History
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 Swoosh - Nike Corporate Logo |
There must be very few people who do not recognize the Nike Swoosh logo. With a big arsenal of superstars such as Michael Jordan, LeBron James, Andre Agassi, Shane Warne, Maria Sharapova, Venus and Serena Williams. This list is pretty long. The company takes its name from the Greek goddess of victory, Nike. |
The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).
BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.
In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.)