Microsoft Logo Design and History

Microsoft Logo Design and History 

 

Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, United States that develops, manufactures, licenses and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues. It is also one of the world's most valuable companies.

In Aug 2012, Microsoft unveiled its updated logo (shown above) which is essenially a simplified version of the Windows logo. The Windows logo had the four colors, Blue, Orange, Green and Yellow in the form of a wave. However with the Microsoft logo, they are simple square blocks. In addition, the Microsoft font is no longer italicized but a simpler lighter type font.  The font is the Segoe font, which is a font that Microsoft had created and uses in its products and marketing materials for many years. The font apparently figures prominently in the new Windows 8 interface as well. The one element that they have retained from the previous logo is the connection between the letters 'f' and 't'.

Overall, since we have seen the Windows logo for so many years, its hardly a noticable change and perhaps some readers may even wonder, "Isn't that how the logo was in the first place?". The company is at an important point in their history with the launch of Windows 8. Hopefully the product is a much bigger success than this logo.

You can also view the Microsoft parody logo here.  

Read more: Microsoft Logo Design and History

2012 London Summer Olympics Logo - Design and History

 

2012 London Summer Olympics Logo - Design and History 

   

The 2012 Summer Olympic Games, officially the Games of the XXX Olympiad, and also known as London 2012 are scheduled to take place in London, United Kingdom, from 27 July to 12 August 2012. The Olympic games are a major international event in which thousands of athletes from around the globe participate in various sporting events. These include sports  such as swimming, track and field, football, basketball and numerous other events. The summer Olympic games are one of the most watched television events and cities around the world compete fiercely to host an Olympic event.

The logo for the 2012 London games is relatively simple and comprises of the numbers 2 0 1 2 organized in blocks that look like puzzle pieces. The 0 contains the five Olympics rings. The city where the games are being held, London, is in the upper  2. The logo comes in four standard colors are green, magenta, orange and blue; however, the logo has incorporated a variety of colors, including the Union Flag to promote the handover ceremony

The logo was designed by Wolff Olins and unveiled on 4 June 2007 at a cost £400,000. This will also be the first time that the same essential logo is to be used for both the Olympic and Paralympic games.
 

Controversy : Since the logo was unveiled, there have been a number of controversies surrounding the logo

  • Iran said it would boycott the games because the logo appeared to spell the word "ZION", a biblical term that refers to Jerusalem.
  • Some have complained that the logo looks like a distorted Swastika. 
  • Some users complained of having seizures after watching the logo on TV changing colors. 
  • Perhaps the most absurd one is some users with really wild imaginations have suggested that the 0 is a silhouette of Lisa Simpson performing a sexual act on the number 2. If you look closely, perhaps, but really? Was the logo designer so perverted? Maybe she is just speaking into a microphone.


The logo is fairly simple and uninspiring. London has so many wonderful monuments such as the London Eye, the Buckingham Palace or Big Ben (or Elizabeth Tower as it is now called) that could have been incorporated into the logo. Hopefully the games will be significantly more exciting with Bolt and Phelps in it.

Read more: 2012 London Summer Olympics Logo - Design and History

Olympics Logos - Design

 Image The Olympic Games are an international multi-sport event subdivided into summer and winter sporting events. The summer and winter games are each held every four years. Until 1992, they were both held in the same year. Since then, the summer games are held during the first year of an Olympiad, the winter games during the third year.The Olympics date back to ancient Greek times, but the Olympic logo was born in 1913.

The logo was designed by Frenchmen Pierre de Coubertin for the Paris Congress of the Olympic Movement. The logo was first found on a flag and had five interlocking rings, one for each continent represented in the Olympic Movement (with the Americas being treated as one). The six colors were included as well, black, yellow, blue, red, green, and white. The colors were chosen because at least one of the colors is in the flag of the countries that participate in the Olympics.  The reason for the interlocking rings on the Olympic flag is symbolic in showing that the Olympic Games are intended for all nations to be able to come and compete against one another in unity.

Read more: Olympics Logos - Design

Euro 2012 Logo Design

 

Euro 2012 Logo Design 

The 2012 UEFA European Football Championship, commonly referred to as Euro 2012, will be the 14th European Championship for national football teams sanctioned by UEFA. The final tournament will be hosted by Poland and Ukraine between 8 June and 1 July 2012. It is the first time that either nation has hosted the tournament.

The logo for the tournament shown alongside is the stalk of a flower with three branches

  • A ball is depicted around the central flower with bright yellow sunflower colors 
  • The left flower is bright red and white to represent the colors of Poland€™s flag and 
  • The right flower being yellow and blue to represent the colors of Ukraine€™s flag 
  • Within each flower is the silhoutte of a person with their arms wide open 
  • The colors of the log are very bright and apparently inspired by nature such as the green stems and the yellow sun.

The logo takes its lead from €˜wycinanka€™, a traditonal art of paper cutting practised in rural areas of Poland and Ukraine.

The event slogan is "Creating History Together".

I personally like the logo a lot. The bright colors certainly drawn your attention and will look nice on all the souvenirs that will be sold. The floral pattern is also nice and it incorporates the colors of the host nation's flag. Lets hope that Poland and Ukraine are able to put up a great show.

Read more: Euro 2012 Logo Design

Oklahoma City Thunder Logo - Design and History

 Oklahoma City Thunder Logo - Design and History

The Oklahoma City Thunder are a professional basketball franchise based in Oklahoma City, Oklahoma. They play in the Northwest Division of the Western Conference in the National Basketball Association. Formerly known as the Seattle SuperSonics, the team relocated to Oklahoma City in 2008. Shortly after announcing the move to Oklahoma City, the team announced their name as the "Thunder" and unveiled their logo. Since the team was moved to OKC, the team has had a good run of success in 2011 and 2012 with its stars like Kevin Durant, James Harden and Russell Westbrook.

The logo contains the following key elements

  1. The center of the logo is a shield with the basketball to represent the game.
  2. The color scheme is apparently a rainbow of some kind and consists of the following colors.

               - Light Blue which is the color found on the Oklahoma state flag
               - Thunder Red - a mixture of colors that represents the state's two big sports schools - Oklahoma University and Oklahoma State University
               - Sunset Yellow

     3. The letters, OKC - Oklahoma City and the team name 'Thunder' are quite prominent and use the dark blue color

The name Thunder was the most popular choice for the team logo, primarily because of the powerful storms that occur in the area know as Tornado Alley. Wind, Barons, Marshalls, Energy and Bison were some of the names under consideration.

Overall the logo is quite plain and does not make me go "Wow". The logo does not have anything obvious to represent the state or the city (like the Denver Nuggets logo shows the snow capped peaks). It does not have anything to represent the Thunder, except perhaps the orange and blue streaks that look like Lightening.

Other notes on the logo 

- The Thunder worked with Ackerman-McQueen, Oklahoma City, and the NBA to develop the logo.

- The logo was launched with the AC/DC's big hit Thunderstruck".

Read more: Oklahoma City Thunder Logo - Design and History

Brooklyn Nets Logo - Design and History

 

Brooklyn Nets Logo - Design and History

    

The Brooklyn Nets are a professional basketball team based in the New York City borough of Brooklyn. They are members of the Atlantic Division of the Eastern Conference in the NBA. The team is one of two NBA franchises playing in New York City, along with the New York Knicks. Popular rapper and businessman Jay-Z is also a part owner of the Brooklyn Nets.

The Brooklyn Nets were called the New Jersey Nets until the end of the 2011-2012 NBA season after which they were relocated to Brooklyn, NY. In May 2012, the Nets unveiled two logos for their organization, a primary and a secondary logo. The new primary logo retains the shield from its New Jersey Nets logo but adds the 'B' for Brooklyn. The basketball has been on every logo of the franchise since 1967 when they were called the New Jersey Americans. This logo continues that traditional as well. Brooklyn is also displayed prominently at the bottom to round out the design of the primary logo.

The secondary logo, takes off from the primary logo by retaining the basketball and  the B, but "Brooklyn" and "New York" surround the ball.

The logos have been designed by Jay Z and will have a black-and-white color scheme, which apparently pays homage to the old New York subway signage system.

Overall, the approach taken by the Brooklyn Nets is quite different because they have gone with a Black and White theme which make make it hard to put the logo on certain colors. However the Black and White combination can also be used quite effectively due to its striking contrast. No NBA team has B/W uniforms but many soccer teams use B/W uniforms and they look sharp. Time will tell how the logo will be received. Hopefully, the Brooklyn Nets will have more success than the NJ Nets.

Read more: Brooklyn Nets Logo - Design and History

Subcategories

Cricket is a popular sport in the Commonwealth countries and fans in countries like India are very passionate about the sport. This section of the website will attempt to document and describe the design and origins of cricket logos. If you have any additional information about cricket logos,  please send me the information.


The end of the last century resulted in a lot of Internet companies (also called dot-com companies) coming up in the limelight and today are very serious business. Companies such as Amazon.com, Buy.com and EBay come to mind. This section highlights the discusses the origins of these logos. If you have any information about the history of some these logos, please contact me.



The Open Source movement has really moved along in the last decade and a lot of products, software etc are now part of our everyday life. I think there is hardly a day when I don't find myself Wikipedia. This section discusses the origin of logos of some of the Open Source tools and technologies. If you have a recommendation for a logo, please send me a note. 



This section contains details of the design and history of some of the popular hotel logos.  If you have any information about the history of some these logos, please contact me.


This category of the website contains the design and history of Major League Baseball (MLB) logos. MLB is the biggest baseball league in the United States.  If you have any information about the history of some these logos, please contact me.


This category of the site discusses the design and origins of some of the famous logos. Some of the logos are discussed in specialized categories on this site. If you have any information about the history of some these logos, please contact me.


Political Parties have very interesting logos and backgrounds behind them. This category of the History of Logos section discusses the history, design and origins of political logos. If you have any information about the history of some these logos, please contact me.



More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.




The Olympics are considered to be the greatest sports show on earth held once every 4 years. This section of the website uncovers the design and history of some of Olympic logos.









This category contains information about the design and history of large corporations around the globe. Most of the large corporations will typically be Fortune 500 companies and whose logos did not fit into any one of the other categories defined on this site.





Companies, brand and logos are born everyday but every so often, very famous logos and brands die for various reasons. In 2008 and 2009, with the global economic turmoil, many long standing companies met their end and with them died their logos. Many times, companies change their logos to re-brand their product. This category lists some of the popular logos that met their end.






Technology is at the heart of everything we do. In today's environment, some of the emerging technologies have their own logo which typically has a deeper history and meaning behind it. This section of the website tries to discover the meaning behind these logos. If you have any information about the history of some airline logos, please contact me.



NFL is arguably the most popular sport in the United States. Each team has a rich history behind its logo especially some of the old teams. This section of the site tries to document the origins of the logos such as the Chicago Bears Logo, the Pittsburgh Steelers Logo and the SuperBowl Logos etc. I hope you find this category of the site useful. If you have any information about the history of some these logos, please contact me.



This section tries to trace the design and history behind some of the famous comic book and cartoon logos such as the Superman logo, Batman logo, Spiderman logo etc.  If you have any information about the history of some these logos, please contact me.



 

Companies come up with great logos, but there is always someone out there who can make fun of it. While I love figuring out the history of these logos, I also love the logo parodies. This section of the website looks at some parodies of famous company logos.

A lot of creative people have come up with parodies of some of the famous companies and this category of the site is a collection of those parody logos. I don't claim ownership of creating these logos. I just collected these from the Net and hopefully you will find this collection useful.

Please let me know if you have any more such parodies and I will add them to the collection.  If you think that this is your copyright, I will gladly remove it from my site or provide a reference. Enjoy!


What makes a brand great? There is no easy answer for it. However, companies around the world spend millions and millions of dollars every year trying to get to the top or retain their position in the branding race. Although, I do not work in advertising and marketing, I have been very fascinated by the design of corporate logos and while some are just plain and boring, some have a very long history behind the logo. This section of the website attempts to document the history of some of the world's most recognized brands.  You can select from one of the categories below.

Airline Logos Beer Logos Car Logos Clothing Logos
Comic Book Logos Football Logos Hotel Logos IT Logos
Logo Parodies Miscellaneous Logos MLB Logos Monument Logos
Movie Studio Logos NBA Logos NFL Logos Non Profit Organization Logos
Open Source Logos Political Logos Restaurant Logos Rock Band Logos
Sports Logos Technology Logos World Famous Logos

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According a 2007 Business Week survey, the top 10 brands are listed below

1. Coca-Cola
2. Microsoft
3. IBM
4. General Electric (GE)
5. Nokia
6. Toyota
7. Intel
8. McDonalds
9. Disney
10. Mercedes-Benz

Please visit the main History of Logos page to see the history of over 150 logos.

 

The logos listed here are ones that I have been unable to categorize but found them to be interesting nonetheless. Eventually these logos will get a category. If you have any information about the history of some these logos, please contact me.



I am big sports fan. Its not like I remember every sports stat or remember every game, but I do like to watch sports on the TV and the NBA is one of my favourite league to watch. This section of the website contains the design and history of the NBA teams such as the Lakers, Spurs, Pistons and all the NBA teams. 

The fabled Jerry West, otherwise known as "Mr.Clutch," is the player in profile on the official NBA logo. As his biography on NBA.com points out, "West is widely regarded as one of the greatest guards in the history of the game. Not especially gifted by height or athleticism, he was a notoriously driven player who broke his nose nine times and often had to be carried off the court. "

I hope you find this section of the site entertaining.  If you have some information about NBA logos you would like to share, please send the information. Some of the information and logos were used from Chris Cramer's Sport Logo  page.




Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as  the Toyota Logo and the Ford logo.  I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note. 

 

There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos.  I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.

 

 

Bere is argaubly one of teh msot poupular alocoholic bevreages on the palnet. All aruond teh wolrd, teh bgi and smlal bere manuafcturers aer competing to build the brands in the market place. This section of the website aims to describe the history and meaning behind some of the most popular beer logos in the world. I may not have the history and meaning behind all the logos, but I will be attempting to researching and adding that information in on a regular basis.



People love to eat out these days. Have you ever looked at a restaurant logo and wondered about that logos origins. If you have not, maybe its time you did. This category contains the design and history of restaurant logos. If you would like me to include a logo, please send me a note.  






Clothing brands are a status symbol today. Most clothing companies such as Gap, Calvin Klein etc make the most of putting their logos on any clothing item that they make. Think of all the free advertising you are doing for them. This section describes the origins of some of the popular clothing logos. If you have any information about the history of some these logos, please contact me.






Football is by far the most popular sport in the world, except in the United States where they refer to football as Soccer. People around the world are passionate not only about their own countries, they are at times more passionate about their local clubs. Some football clubs such as Manchester United, Real Madrid, Liverpool, Arsenal and their players are household names around the world. This category of the website lists the logos of some of the popular Football logos from various leagues around the world including the American version of Football, the NFL.  If you have any information about the history of some these logos, please contact me.

Major League Soccer - MLS
National Football League - NFL


A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.


A lot of the non-profit organizations have some very interesting logos. This category of the website will examine the history, orgins and design of some of the famous non-profit organizations such as Green Peace, Austism Speaks etc. If you have any information about the history of some these logos, please contact me.



I work as a Software Engineer and so obviously IT logos are part of my everyday job. The history behind some of the logos is very rich and interesting like the IBM logo which has gone through changes over the years before settling down on the current logo. The design of the Sun Microsystems logo is something I find very simple, yet brilliant. This section of the websites covers the design and history of some of the most recognized logos in the IT industry. I hope you find this section useful.


Just as a nation's flag expresses the distinct identity of a country, so, too, a logo, helps to establish the name and define the character of a corporation. Effective logos become synonymous with the organizations they portray. They are instantly recognized by millions of people, and help to identify their companies and convey a message about the brands for which they stand. Nike, McDonald's and Coca-Cola logos are some of the most globablly recognized logos.

I have always been interested in the meaning of the design behind some of the corporate logos. In some cases like Cisco, the idea behind the logo is fairly obvious but in case of Fedex, you will wonder why the spent over a million dollars to come up with the logo and why the Nike logo cost only $35. I am also fascinated by companies that come up with creative names. This section of my website list some of the world's most famous corporate logos and attempts to discover the history and the meanings behind them. I have tried to segregate them by categorizing them which should make it easier for you to locate the logo. If you are unable to locate a logo that you were looking for, use the Search box on the top of the page. I hope you find this section entertaining.

This section may also list other logos that I find to be interesting and well-designed. If you would like me to include a logo, please send me a note.