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How much will I earn with Google Adsense?

How much will I earn with Google Adsense?

If you are here thinking that you can put together a website, put some Google Ads, sit back and earn millions of dollars, then you can end reading this article at this point. If on the other hand, you are willing to invest time and effort to create a website with valuable content, then perhaps this article will be of interest to you. I have been using Google Adsense on my website for close to 8 years now and having been earning some money with Adsense. Many readers ask me how much can I earn with Adsense. The truth is there is no right answer, it depends on a few factors and using some sample numbers, I will attempt to tell you how much you could earn.

I started using Adsense back in about 2004 not sure how much I would earn, if I would earn anything at all. I had very little traffic but enough to bring in some amount of money every month to continue using it and explore ways to bring in more revenue. There are essentially 3 factors that determine how much you would earn. Lets look at what the factors are

  • Traffic to your website - this is quite an obvious parameter. The more traffic that you have obviously improves your earning potential. Here are some tips that could help improve your traffic
  • Ad click-through Rate - the percentage of ad click-throughs determines how many ads get clicked and result in payments to you. This can vary from site, based on the how your ads are placed, what can of advertisers choose to display on your site. The ad click-through percentage is typically not a huge number, its usually between 0.25% at the lowest and perhaps some really good sites may go above 5% but I suspect most sites end up between 1% and 3%.  Here are some tips that could help improve your click through rate. 


  • Website Content and keywords - The way Google Adsense and Adwords work is advertisers set a budget for keywords that they would like to compete for. When a user lands on your page and that page has the keywords that match, the Google systems create a real time auction and the highest bidders get to present the ads on your site. Certain industries and keywords are hotly contested and result in higher bids. e.g Keywords in the travel, real estate or legal drive some of highest bids but something like food or humor results in low bids. Google gives you (the publisher) a portion of that ad revenue (when the user clicks the ad). If Google gives you 70% and a real estate ad brings in $1, you will get 70c. However, if you get 10c for a cooking ad, you will make only 7c.

Based on these above factors, here is what your potential earnings could be if you have 1000 page views a day. The 1st row is for the amount of money you would earn/click while the 1st column indicates the ad click-through percentage.

  5c 10c 25c 50c $1.00 $2.00 $3.00
.5% 25c 50c $1.25 $2.50 $5.00 $10.00 $15.00
1% 50c $1.0 $2.50 $5.00 $10.00 $20.00 $30.00
1.5% 75c $1.50 $3.75 $7.50 $15.00 $30.00 $45.00
2.0% $1.00 $2.00 $5.00 $10.00 $20.00 $40.00 $60.00
3.0% $1.50 $3.00 $7.50 $15.00 $30.00 $60.00 $90.00

If you have 1000 page views with a 1% click through rate and earning 50c/click then you could earn about $5.00/day but the same 1000 page views with a 3% click through rate and $3.00/click could earn you $90.00. If you have a 10,000 page view site, you could earn either $50.00/day or $900.00 for the above two situation. How much you earn will depend your site. Most sites will probably fall in the section marked Green in the table above.

Google Adsense is not a get-rick-quick scheme where you can put up a website and suddenly have money pouring in. It takes a lot of effort to keep your website current, grow traffic and drive higher click through rates. Over the 8 years, I have been able to increase my traffic and my earnings but it takes a lot of time, effort and dedication. The good newsis that you can take a vacation and your earnings will still continue to come in.  It has helped me remain motivated to improve the content on my website and help drive traffic. One thing I have learnt is the my earnings from Google are relatively consistent unless one of the parameter changes. If nothing much changes in terms of traffic or ad tuning then my earnings are fairly consistent month to month.

Hopefully this article gives you some insight what you could potentially earn. Good luck and I do hope Adsense helps you achieve your dreams.


More Google Tips
More Google Adsense Tips