History of Logos

Chicago Bears Logo - Design and History

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Chicago Bears Logo - Design and History

The Chicago Bears are a professional American football team based in Chicago, Illinois. They are members of the NFC North Division of the National Football Conference (NFC) in the National Football League (NFL). The team is legally and corporately registered as Chicago Bears Football Club, Incorporated.

In 1921, George Halas inherited co-ownership of the Decatur Staleys from A.E Staley. The team moved to Wrigley Field (known as Cubs Park). The other occupants at that time were the Chicago Cubs and so the Chicago Bears were born, to keep with the theme or bears and cubs. 

The club's first logo was introduced in the early 1950s as a black bear on top of a football. They kept this until 1962, when the Bears trademark 'C' logo was first introduced.

The change in their logo from the black bear was due to the addition of logos on helmets, which pro football teams started adding in the late 1950s and early 1960s. Unlike some NFL franchises that have had many different looks over time, the Bears have kept the wishbone 'C' for over 40 years.

In 1974, the team decided to keep the same white 'C' logo but to change the color of it from white to orange with a white trim. This is the current logo; however, the club has since introduced alternative logos, including a black bear inside of the orange wishbone 'C', introduced in 1995, and an orange bear head, introduced in 1999.


Bears Logo - 1954-1973


  Bears Logo - 1962-1972

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