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Kia Logo - Design and History

Kia Logo

The Kia logos is very simplistic, consisting of the letters K I and A in white with a Red background. The A however is designed differently and is missing the horizontal bar in between. I am not sure if it was done to give it an East Asian touch.

Kia Motors Company is a South Korean automobile manufacturer. Kia was founded in 1944
as as a bicycle parts maker and now produces passenger cars, vans and cargo trucks. Kia produced the old Mazda brand cars. In October 1998, Hyundai was named the winning bidder for 51 percent of the parent company, Kia Motors Corp. The word Kia has origins in the Chinese language with the first syllable, ki, meaning to "arise or come up out of." The second part of the word, a, refers to Asia. So when you put it all together, Kia means to "arise or come up out of Asia."  Its slogan is "The Power to Surprise".

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