History of Logos



Asian Paints Logo - Design and History

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Asian Paints Logo - Design and History

Asian Paints is an Indian chemicals company headquartered in Mumbai, India. It manufactures a wide range of paints for decorative and industrial use. It is India's largest and Asia's third largest paint company, with a turnover of Rs 96.32 billion. It is also one of the largest paint companies in the world and operates in 17 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Asian Paints was founded in 1942 and has over 5200 stores. 

 

In September 2012, Asian Paints unveiled a new brand identify and logo at a function in Mumbai. The existing logo was about 10 years old and the new identity was born after an extensive consumer survey was completed in some major cities across India. Some of the elements of the new logo are described below.

- At the heart of the new logo, is the ribbon which flows to create the lower case letters 'a' and 'p'
- The ribbon's design is meant to highlight the easy flow, smoothness, dynamism and possibility that their solutions and offerings will provide
- The ribbon has bright colours red, orange and purple giving it a nice contemporary feel
- The word 'asianpaints' with the 'p' shown with some dripping paint it still retained from the previous logo but unlike its predecessor, the term paints is in red not yellow

The new logo was unveiled by Soha Ali Khan. The Pataudi family has been associated with this brand for many years. The company also launched a branded home painting service called "Asian Paints Home Solutions". The launch makes no mention of any updates to Gattu, the impish boy who has been the mascot of the company. Gattu was designed by R.K. Laxman in 1954 (good to know for any trivia contest).

Growing up in India, whenever we painted our flat, Asian Paints was the paint of choice so the brand and Gattu will always remain in my mind. Its nice to see that the company is emphasising that a good brand matters and are investing in it.

 

Asian Paints Logo - until 2012

Gattu - Asian Paints Mascot

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Bharti Airtel Logo - Design and History

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Bharti Airtel Logo - Design and History
 
Bharti Airtel is the world's fifth largest telecommunication company and has more than 150 million users in India, 40 million in Africa and another 10 million in Bangladesh and Sri Lanka. In November

2010, Airtel said its subscriber base has crossed the 200 million mark and unveiled a new logo to mark the achievement.


The logo as shown alongside is a modern representation of the letter 'a' on a bright red background. Here are some notes and comments from Bharti on their design
  •  The unique symbol is an interpretation of the ‘a’ in airtel.
  • The curved shape & the gentle highlights on the red color make it warm & inviting, almost as if it were a living object.
  • The logo represents a dynamic force of unparalleled energy that brings us and our customers closer," it added.
  •  The “unboxed” having been freed of its rigid boundaries.  
  • The color "Red is part of our heritage. it is the color of energy & passion that expresses the dynamism that has made Airtel the success it is today, in India, and now on the global stage
 
Some other notes on the logo.

- The logo has been designed by creative agency JWT
- The logo is called "The Wave"
- The entire re-branding campaign has apparently cost the company close to Rs 300-Crore
- A new theme tune, composed by A.R Rehman has also been released
 

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Bharti Enterprise Logo - Design and History

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Image Bharti Enterprises is one of India’s leading business groups with interests in telecom, agri business, financial services and retail. Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti Airtel Limited, a group company, is one of India’s leading private sector providers of telecommunications services with over 80 million customers as of end of October 2008, spanning Mobile services, Telemedia services and Enterprise services. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

In November 2008, Bharti Enterprise unveiled a new logo. Bharti said that with the new logo, the group aims to get a facelift with fresh and youthful brand logo which reflects a multi-dimensional character that seeks out new avenues to grow. Revealing the choice of colors for the new logo, the group said that the colour Indigo blue signifies Depth and Orange stands for Youthful Passion and Energy, the Arrowheads stand for Movement that Extends over Boundaries and symbolises Swiftness, Precision and Accuracy.
 
The core values reflecting the new identity are empowering people, being flexible, making it happen, creating openness and transparency and creating a positive impact. In addition to the telecom and insurance businesses, Bharti has a presence now in the agricultural and food processing sectors as well.

Bharti Enterprises has unveiled its new brand identity with a new logo and a vision to become "India's finest conglomerate" by 2020. Bharti aims to achieve this by creating 'Big Transformations through Brave Actions', which is its new slogan.
 

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Dabur Logo - Design and History

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Dabur Logo

Dabur India Limited is a leading Indian consumer goods company with interests in  health care, Personal care and foods. Over more than a 100 years we have been dedicated to providing nature-based solutions for a healthy and holistic lifestyle. The original logo of the company was the Banyan Tree.

The new Dabur identity modernizes the 100-year old equity of the Dabur brand by subtly transforming the tree. While it retains the essence of the banyan tree, it now projects a contemporary image, in consonance with today's lifestyle. The tree, a symbol of nature, is indelibly regarded as a provider of shelter, food and protection. If you observe closely, you will see that the tree trunk mirrors the form for three people with their arms raised conveying exultation in achievement. The broad trunk represents stability and its multiple branches represent growth.

 
 

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India Post Logo - Design and History

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India Post Logo India Post, India's Department of Post, is a government operated postal system in India; it is generally referred to within India as "the post office". The Indian Postal Service, with 155,333 post offices, is the most widely distributed post office system in the world (China is next, with 57,000). The large numbers are a result of a long tradition of many disparate postal systems which were unified in the Indian Union post-Independence. Owing to this far-flung reach and its presence in remote areas, the Indian postal service is also involved in other services such as small savings banking and financial services.
 
India Post unveiled a new logo in September 2008 to signify that it is all set to attune to the world class postal systems. The new logo has a rectangle in the shape of an envelope in deep red with the image of birds’ wings in bright yellow. Red symbolises the traditional association with post office, along with passion, power and commitment, while yellow communicates hope, joy and happiness. It sends the message of India Post as a dynamic organisation with modern and professional approach in its service to the common man, business and corporate clients.
 
India Post will very soon acquire a number of aircrafts to carry letters, parcels and logistic consignments for making overnight delivery in major towns of the country. India Post will also offer a host of new customer services to be launched very soon. These will include express parcel post retail service, gift parcel post service, logistics post air service, sale of gold coins through retail post, express money order service, speed post call centres and a range of new international services. The unveiling of the logo marks a new beginning in the journey of India Post.
 
The new logo was built with the help of Ogilvy and Mather. 
 

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Life OK Channel Logo - Design and History

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Life OK Channel Logo - Design and History
Life OK is an Indian cable and satellite television channel, owned by STAR TV.The channel replaced STAR Network's youth-oriented channel, STAR One. The channel was launched on December 18, 2011.
Life OK TV Channel is introduced as General Hindi Entertainment Channel for Hindi TV serials and Shows. Life Ok is promoted by Madhuri Dixit. She became the narrator of the Channel.

The logo of the channel is fairly interesting. It takes the letters 'O' and 'K' from OK and adjusts them to look like a stick figure that shows its arms wide open. I suppose its meant to represent that its a channel for everyone. The face and the font is in a bright pink color while the body looks like a mild orange. I am not sure why this re-branding was done because it breaks away its relationship with the Star Network. The stick figure logo could probably be used for some animation. The pink letters are also too bright in my opinion.

Very ordinary logo and very ordinary name. I would never have thought this is a name of a TV channel by looking at the logo.
 

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