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Logos and more

Holiday Inn Logo - Design and History

New Holiday Inn Logo 

Holiday Inn is one of the world's most recognised hotel brands with over 400,000 rooms in 3,125 hotels.  The original Holiday Inn chain of hotels was founded in 1952 in Memphis, Tennessee, by homebuilder Kemmons Wilson to provide inexpensive family accommodation for travellers within the USA. The chain is currently owned by InterContinental Hotels Group.

Holiday Inn announced in October 2007 that it would introduce a new logo for its chain of hotels. The new logo still maintains the green color theme. The "Holiday Inn" text which was a prominent part of the logo is now moved to the bottom of the logo with a more modern 21st century font. The text is now replaced with a stylish letter 'H'. The "Holiday Express Logo" will also be changed.

Owners and franchisees will invest up to $1billion over a three year period in total to carry out the brand relaunch to meet the required service and quality levels. Holiday Inn franchise owners will have to make changes to hang the new logo by investing as much as $150,000 per hotel in new bedding, shower rods and landscaping.

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Olympic Airlines Logo - Design and History

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Olympic Airlines is the flag carrier airline of Greece, based in Athens. It operates services to 35 domestic destinations and to 39 destinations world-wide. Its main base is Athens International Airport, with a hub at Thessaloniki International Airport, Macedonia.

Although the logo resembles that of the Olympic Games, the airline is not named after the biggest international sporting event but rather after the Twelve Olympians, the principal grouping of gods and goddesses in Greek mythology, residing in Mount Olympus.  

According to the Olympic Airways archives, the first logo of Olympic was a white eagle, bearing much resemblance to a propeller, featuring five rings and the name Olympic. Just two years after the first flight, Onassis asked his associates to design a new logo and the coloured rings were created. Onassis wanted to copy the five coloured rings of the Olympic Games logo, but the International Olympic Committee claimed the rights to the logo and so a new, six ring logo was introduced. The first five rings stand for the five continents, while the sixth stands for Greece. Colours used were yellow, red, blue and white.


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Seattle Space Needle Logo - Design and History

Space Needle Logo
Monument Logos

The Space Needle is Seattle is a landmark is Seattle. The Space Needle is a tower that measures about 605 ft from its base to the tip. The Space Needle was built in 1962. I was intrigued by the logo of the Space Needle on a recent trip to Seattle.

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The logo consists of an S at the top which represents Seattle. The top part of the  S is smaller that the bottom part of the S to represent the shape of  the tower itself. The top of the S also has a pointed needle. Two strokes of the brush are present at the bottom of the S to represent the tower. The text "space needle" is written in lower case on either side of the logo. I felt this is a very creative logo.

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Lamborghini Logo - Design and History

Lamborghini Logo

Lamborghini is an Italian manufacturer of high performance sports cars based in the small Italian village of Sant'Agata Bolognese, near Bologna. Lamborghini is now a subsidiary of German car manufacturer Audi AG, which is in turn a subsidiary of Volkswagen. Lamborghini is the main counterpart to Ferrari in the italian sports car business. The Italian company was founded in 1963 by businessman Ferruccio Lamborghini, who owned a successful tractor factory.

The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly most have been spanish bulls not italian).

Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). It is believed that this was no accident on the part of Lamborghini, who had a long standing (and not always friendly) rivalry with Ferrari.

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Jaguar Logo - Design and History

Jaguar Logo

Jaguar Cars Limited is a British based luxury car manufacturer, originally with headquarters in Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922,by two motorcycle enthusiasts, William Lyons and William Walmsley,  and changed its name to Jaguar in 1945. The company has been owned by Ford since 1989.  

The Jaguar logo is a Jaguar leaping across the company name. The leaping Jaguart is possibly built to represent the speed, power and quickness of the car. The Jaguar emblem is also placed on the front of the car.

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This section contains details of the design and history of some of the popular hotel logos.  If you have any information about the history of some these logos, please contact me.


More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.




Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as  the Toyota Logo and the Ford logo.  I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note. 

 

There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos.  I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.

 

 

A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.