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Museum of Aviation Logo - Design and History


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The Museum of Aviation in Warner Robins, GA is one of the largest aviation museums in the United States and a major Air Force Heritage, Exhibit and Education  Center in the Southeast. Situated on a beautiful 51-acre site on Robins Air Force Base, the museum is the second largest museum in the U.S. Air Force with a collection of over 100 aircraft, missiles and cockpits dating from a replica of an early 1896 glider to modern-era aircraft such as the B-1B bomber, the SR-71 Blackbird, the U-2 Dragon Lady and F-15 Eagle. More than a half million U.S. and foreign visitors came to the Museum last year and several new historic aircraft have been added to the collection of over 100 aircraft and missiles.  

The Museum of Aviation has unveiled a new logo as part of its 25th Anniversary Celebration Year. 

The words "Museum of Aviation" are incorporated into a new stylized star with "wings" of movement denoting the power and speed of the U. S. Air Force. he logo colors of red white and blue also represent the patriotism and valor of the thousands of U.S. military veterans that the Museum honors with its exhibits and displays

The logo was designed by Bright Ideas Group in Macon, Georgia.

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Baskin Robbins Logo - Design and History


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Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1953, from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest ice cream franchise, with more than 5,800 locations, 2,800 of which are located in the United States. The Baskin-Robbins ice cream parlors started as separate ventures from Burt Baskin and Irv Robbins, owning Burt's Ice Cream Shop and Snowbird Ice Cream respectively. Snowbird Ice Cream featured 21
flavors, a novel concept for the time. When the separate companies merged in 1953, this concept grew to 31 flavors. Baskin-Robbins is known for its "31 flavors" slogan.

Starting 2006, the company went through a campaign to change its brand including redesign of its stores, its website and even its logo. The current logo is clever in that it incorporates the 31 (in pink) that represents the 31 flavors, cleverly embedding it in the B R of the logo. The font was also changed from the a regular straight font to a more zig-zag font. The pink represents the pink spoon which is given when customers ask for samples (see below for more history)

The idea for having 31 flavors came from the Carson-Roberts advertising agency (which later became Ogilvy & Mather) in 1953, along with the slogan "Count the Flavors. Where flavor counts." 31 was also more than the 28 flavors then famously offered at Howard Johnson's restaurants. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy - hence the iconic small pink spoon. During a now famous promotion, Amy Boggioni led a group of three who finished 31 scoops of all 31 flavors in under 31 minutes.

Baskin-Robbins sells ice cream in over 30 countries, including Canada, Japan, Mexico, Bahrain, the United Kingdom, the United Arab Emirates, Egypt, Saudi Arabia, Australia, the Philippines, Thailand, Vietnam, Indonesia, Malaysia, Bangladesh, South Korea, India, Pakistan, Panama and Taiwan.

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Volvo Logo - Design and History

Volvo Logo

The Volvo Group is a Swedish supplier of commercial vehicles such as trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and financial services. Volvo was founded on 14 April 1927 in the city of Gothenburg, as a spin-off from the roller ball bearing maker SKF.


The name Volvo means "I roll" in Latin and is derived from the Latin word "volvere" which means "to roll".  The name originated from the original company that manufactured bearings for the car industry. The logo for Volvo is the ancient symbol of Iron, which is a circle with an arrow pointed diagonally upwards to the right. This symbol also represented "Mars, the God of War" and also the symbol for "Man" as well.  Volvo cars are also traditionally known for the safety features. The iron symbol was used to also reflect the strong tradition of th Swedish Iron Industry along with its properties such as safety, quality and durability. The name of the car "Volvo" also runs across the logo against a blue background. 

The Volvo car and brand was sold to Ford in 1999. 

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Abarth Logo - Design and History


Abarth Logo

Abarth is an Italian racing car maker founded by Italian-Austrian Karl (Carlo) Abarth in Turin in 1949. Abarth was sold to Fiat on July 31 1971, and the racing team sold to Enzo Osella. Abarth became the racing department of Fiat, managed by famed engine designer Aurelio Lampredi.

The Abarth logo consists of the following key elements

  • The shape of the logo represents a shield which symbolizes the notion of victory. You can find some of the other racing logos like Porsche also have a shield in their logo.
  • The red, white and green represent the colors of the Italian Flag.
  • The scorpion is the key part of the logo and represents the astrological sign of Karl Alberto Abarth who was born on November 15th 1908.
  • The red and yellow colors apparently represent the racing world.


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Arcelor Mittal Logo - Design and History


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ArcelorMittal is the largest steel company in the world, with 326,000 employees in more than 60 countries. The
company was formed in 2006 by the merger of Arcelor and Mittal Steel. Arcelor S.A. was the world's largest steel producer in terms of turnover and the second largest in terms of steel output. Mittal Steel Company N.V. was the world's largest steel producer by volume and also the largest in turnover. It ranks 39th on the 2008 Fortune Global 500 list. The company is headquartered in Luxembourg City, the former seat of Arcelor. 

ArcelorMittal is one of the customers my company works with and I was intrigued by the logo when I stumpled upon it. It did not seem to make much sense to me. Upon some further research and thinking, you can notice both the 'A' and the 'M' in the logo. The 'A' should be relative obvious and is actually in the form of a reverse A. If you see the logo in  the mirror, you should be able to spot the 'A' quite easily. The 'M' on the other hand is rather difficult to find. If  you look closely and look at the 2 arches, you can spot the 'M'. Much like a modern version of the McDonald's arches. At the bottom, you will find the name of company "Arcelor Mittal"  as one word.

The logo was designed by a British company called Future Brand.

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Los Angeles Lakers Logo - Design and History

 ImageThe Los Angeles Lakers are one of the NBA's elite teams  and one of the most successful sports franchises. They have always had superstar players on their teams like Jerry West, Magic Johnson, Kareem Abdul-Jabbar, Wilt Chamberlain, Shaquille O'Neal and Kobe Bryant.

The Lakers franchise was founded in Detorit and known as the Detroit Gems, before moving to Minneapolis, Minnesota (called the land of 10,00 lakes) and hence derived the name the Lakers. The team moved to Los Angeles in 1960 and have been there ever since. 

The Lakers Log consists of the team name, "Los  Angeles Lakers" written in "Purple" on top of a "Gold" basketball. The text also has streaks to indicate motion. Purple and Gold are the team colors. Purple uniforms are used for road games and gold uniforms are used for home games. The team also wears white jerseys for Sunday and holiday home games. 


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Cricket is a popular sport in the Commonwealth countries and fans in countries like India are very passionate about the sport. This section of the website will attempt to document and describe the design and origins of cricket logos. If you have any additional information about cricket logos,  please send me the information.


The end of the last century resulted in a lot of Internet companies (also called dot-com companies) coming up in the limelight and today are very serious business. Companies such as Amazon.com, Buy.com and EBay come to mind. This section highlights the discusses the origins of these logos. If you have any information about the history of some these logos, please contact me.



The Open Source movement has really moved along in the last decade and a lot of products, software etc are now part of our everyday life. I think there is hardly a day when I don't find myself Wikipedia. This section discusses the origin of logos of some of the Open Source tools and technologies. If you have a recommendation for a logo, please send me a note. 



This category of the website contains the design and history of Major League Baseball (MLB) logos. MLB is the biggest baseball league in the United States.  If you have any information about the history of some these logos, please contact me.


This category of the site discusses the design and origins of some of the famous logos. Some of the logos are discussed in specialized categories on this site. If you have any information about the history of some these logos, please contact me.


Political Parties have very interesting logos and backgrounds behind them. This category of the History of Logos section discusses the history, design and origins of political logos. If you have any information about the history of some these logos, please contact me.





The Olympics are considered to be the greatest sports show on earth held once every 4 years. This section of the website uncovers the design and history of some of Olympic logos.







This category contains information about the design and history of large corporations around the globe. Most of the large corporations will typically be Fortune 500 companies and whose logos did not fit into any one of the other categories defined on this site.





Companies, brand and logos are born everyday but every so often, very famous logos and brands die for various reasons. In 2008 and 2009, with the global economic turmoil, many long standing companies met their end and with them died their logos. Many times, companies change their logos to re-brand their product. This category lists some of the popular logos that met their end.






Technology is at the heart of everything we do. In today's environment, some of the emerging technologies have their own logo which typically has a deeper history and meaning behind it. This section of the website tries to discover the meaning behind these logos. If you have any information about the history of some airline logos, please contact me.



NFL is arguably the most popular sport in the United States. Each team has a rich history behind its logo especially some of the old teams. This section of the site tries to document the origins of the logos such as the Chicago Bears Logo, the Pittsburgh Steelers Logo and the SuperBowl Logos etc. I hope you find this category of the site useful. If you have any information about the history of some these logos, please contact me.




 

Companies come up with great logos, but there is always someone out there who can make fun of it. While I love figuring out the history of these logos, I also love the logo parodies. This section of the website looks at some parodies of famous company logos.

A lot of creative people have come up with parodies of some of the famous companies and this category of the site is a collection of those parody logos. I don't claim ownership of creating these logos. I just collected these from the Net and hopefully you will find this collection useful.

Please let me know if you have any more such parodies and I will add them to the collection.  If you think that this is your copyright, I will gladly remove it from my site or provide a reference. Enjoy!


What makes a brand great? There is no easy answer for it. However, companies around the world spend millions and millions of dollars every year trying to get to the top or retain their position in the branding race. Although, I do not work in advertising and marketing, I have been very fascinated by the design of corporate logos and while some are just plain and boring, some have a very long history behind the logo. This section of the website attempts to document the history of some of the world's most recognized brands.  You can select from one of the categories below.

Airline Logos Beer Logos Car Logos Clothing Logos
Comic Book Logos Football Logos Hotel Logos IT Logos
Logo Parodies Miscellaneous Logos MLB Logos Monument Logos
Movie Studio Logos NBA Logos NFL Logos Non Profit Organization Logos
Open Source Logos Political Logos Restaurant Logos Rock Band Logos
Sports Logos Technology Logos World Famous Logos

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According a 2007 Business Week survey, the top 10 brands are listed below

1. Coca-Cola
2. Microsoft
3. IBM
4. General Electric (GE)
5. Nokia
6. Toyota
7. Intel
8. McDonalds
9. Disney
10. Mercedes-Benz

Please visit the main History of Logos page to see the history of over 150 logos.

 

The logos listed here are ones that I have been unable to categorize but found them to be interesting nonetheless. Eventually these logos will get a category. If you have any information about the history of some these logos, please contact me.



I am big sports fan. Its not like I remember every sports stat or remember every game, but I do like to watch sports on the TV and the NBA is one of my favourite league to watch. This section of the website contains the design and history of the NBA teams such as the Lakers, Spurs, Pistons and all the NBA teams. 

The fabled Jerry West, otherwise known as "Mr.Clutch," is the player in profile on the official NBA logo. As his biography on NBA.com points out, "West is widely regarded as one of the greatest guards in the history of the game. Not especially gifted by height or athleticism, he was a notoriously driven player who broke his nose nine times and often had to be carried off the court. "

I hope you find this section of the site entertaining.  If you have some information about NBA logos you would like to share, please send the information. Some of the information and logos were used from Chris Cramer's Sport Logo  page.




Bere is argaubly one of teh msot poupular alocoholic bevreages on the palnet. All aruond teh wolrd, teh bgi and smlal bere manuafcturers aer competing to build the brands in the market place. This section of the website aims to describe the history and meaning behind some of the most popular beer logos in the world. I may not have the history and meaning behind all the logos, but I will be attempting to researching and adding that information in on a regular basis.



People love to eat out these days. Have you ever looked at a restaurant logo and wondered about that logos origins. If you have not, maybe its time you did. This category contains the design and history of restaurant logos. If you would like me to include a logo, please send me a note.  






Clothing brands are a status symbol today. Most clothing companies such as Gap, Calvin Klein etc make the most of putting their logos on any clothing item that they make. Think of all the free advertising you are doing for them. This section describes the origins of some of the popular clothing logos. If you have any information about the history of some these logos, please contact me.






Football is by far the most popular sport in the world, except in the United States where they refer to football as Soccer. People around the world are passionate not only about their own countries, they are at times more passionate about their local clubs. Some football clubs such as Manchester United, Real Madrid, Liverpool, Arsenal and their players are household names around the world. This category of the website lists the logos of some of the popular Football logos from various leagues around the world including the American version of Football, the NFL.  If you have any information about the history of some these logos, please contact me.

Major League Soccer - MLS
National Football League - NFL


A lot of the non-profit organizations have some very interesting logos. This category of the website will examine the history, orgins and design of some of the famous non-profit organizations such as Green Peace, Austism Speaks etc. If you have any information about the history of some these logos, please contact me.



I work as a Software Engineer and so obviously IT logos are part of my everyday job. The history behind some of the logos is very rich and interesting like the IBM logo which has gone through changes over the years before settling down on the current logo. The design of the Sun Microsystems logo is something I find very simple, yet brilliant. This section of the websites covers the design and history of some of the most recognized logos in the IT industry. I hope you find this section useful.


This section contains details of the design and history of some of the popular hotel logos.  If you have any information about the history of some these logos, please contact me.


More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.




Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as  the Toyota Logo and the Ford logo.  I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note. 

 

There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos.  I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.

 

 

A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.